The Era Of Internet Customized Consumption Is Coming To &Nbsp; B2C Is The Best Choice.

The picture shows Huang Yuenan, general manager of Beijing cool clothing company.

Huang Yuenan said that the establishment of the card net and the introduction of the brand men's clothing are another wheel of a horse drawn carriage by Gushen clothing company. While making the custom of the cool gentry group, we should make use of e-commerce to meet the needs of more people.

It is understood that Cool gentry Through the practice and research in the custom-made industry in the past 16 years, the company has invented the "password customization method" and has applied for patent in the way of solving the specific size of clothing. Huang Yuenan said, "we found that using about 3000 sizes, more than 95% of the men can be customized to fit garments. In other words, these people only need to be customized according to the size and do not need to face facet. It is only necessary for customers to choose one size by using 3 common sizes, and these sizes are all right for customers.

Industry experts say that the custom mode created by the brand men's clothing is actually a modern garment customization system composed of three parts: "the intensive clothing pattern + standardized model + industrialization pipeline". The password customization system, through CAD, CAM, database and other information technology and sophisticated sewing equipment, has a division of labor and coordination, so as to reduce the requirements for personal skills in all links. Compared with traditional manual customization, password customization can ensure the quality of clothing. Customized The procedure is simpler. Customers do not need to go to the tailor shop to do the fitting again. They only need to measure three sizes themselves, so that they can easily customize on the card net.

When asked by reporters whether the type of men's clothing had the idea of opening the shop, Huang Yuenan said that in the aspect of channel development, the best choice of the cool headed gentleman as a clothing leading enterprise must be on line B2C. Before the sale of the website has not yet formed scale, the men's clothing has not set up the plan of the entity store, but it does not exclude that the future will appear in the form of offline experience shop.

Though domestic Electricity supplier market At the same time, the electricity supplier enterprises are also facing more brutal competition. The manpower and material resources consumed in competing for potential customers are multiplying. Specific to the way to promote the brand men's clothing, Huang Yue told reporters that in addition to the basic marketing methods of the regular B2C enterprises, they attached more importance to the website alliance mode. "Due to the different situations encountered by every enterprise, the promotion strategies adopted are different. In terms of our brand name, our mission is not only to promote licensed men's clothing, but also to form a community of customized fans, so that customized enthusiasts, especially men's tailor lovers, are gathered under the alliance of brand consultants. This is also why the "consultant alliance" is not called "website alliance".

The study of men's wear shows that men who can't buy the right men's wear in shopping malls account for 36% of the total, and the men who need their own designs and men who need to embroider specific signs need to be very large. If a store drives away 36% of its visiting customers, it is actually a great loss. This is why the type of men's clothing believes that the alliance is worth exploring. In terms of specific operational ideas, both the men's clothing store and the online shop can join the alliance of brand consultants. By strengthening the cooperation of both sides, the online and offline businesses can be unified so that they can be promoted online and offline.

When it comes to the future trend of the customized industry, Huang Yuenan believes that customized consumption will be an important form of clothing consumption in the future. With the progress of society, the proportion of customized consumption will be higher and higher. More and more people will not only be able to customize their own clothing, but also hope to devote themselves to the cause of clothing customization. {page_break}

According to the reporter's understanding, although the operation of the online brand line has only been more than one year, its business has achieved rapid development, and the popularity and influence of the brand are increasing day by day. Not long ago, the brand men's clothing was awarded the ten top brand of textile and clothing in Diaoyutai State Guest House in 2010. It was also named "the most innovative network operator" by Alibaba's "world network operator" and was selected as the designated garment by the 2011 Chinese Formula Grand Prix.