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Shoe Enterprises Shop &Nbsp; How Can We Win Together?

2011/4/20 16:41:00 93

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When developing new fields, most enterprises will adopt the common way of "distributing goods".

First put their products into other people's channels, wait until a certain time or after a certain account period to collect money.

It is said that the earliest way to distribute goods is now.

market

The high occupancy rate, but the low profile enterprise in public opinion propaganda, starts from the Taiyuan market, as long as the shoes are Wenzhou people, you can first sell the goods.

In the burning years, with the advantage of several products, the brand expanded rapidly in Taiyuan, so that dealers selling shoes know themselves.

From then on, the whole shoe industry in Wenzhou.

brand

Also on the way to shop.

In the early stage, the shoe industry brand made money by this way, and realized the accumulation of capital.

This way of putting aside the harvest will start to deteriorate slowly.

Some powerful agents and dealers began to invest in other businesses with the money they sell, but this stage has not exposed too many hidden dangers.

When the magnificent Prince's chain shoe city had a knock down effect in a flash, some enterprises that had made great efforts were awakened by a stick.

At this time, we realized that there is much risk behind the distribution of goods.

Some wise companies begin to take up the line. If they want to play the brand, they will be tied together to play together, and the enterprise will give 3 million support. The agent can mortgage the house and play together. Under such a "naming", many enterprises stabilize the agent's funds to a certain extent, and earn money from agents, they must continue to invest and expand continuously.

Other enterprises use the form of bank loans to support agents, so that they can be as big as possible, and collect points at key time. If they fail to pay in time, they will have late fees.

In this way, the agent is angry, because he has made money with this brand. If he gives up, he will not know how many people are covetous for this fat meat.

Some enterprises have changed the form of supporting goods into real estate investment behavior, and bought the regional market directly, and now they rent it to the agent at a very low price.

In this way, both the agent and the profit generated by the rent rise are virtually supported by the fish and bear's paws.

Of course, most enterprises are exhausted by the rapid expansion brought by the distribution of goods, the last cash flow is seriously insufficient, the agents are growing stronger, and the enterprises are getting tired. In the helpless situation, they only give up the market to authorize these brands.

So, they also shop and shop.

Should the brakes be stopped? After the "leather" shop has fallen, the leather shoes that are leaping for desire will also start the strategy of spreading goods.

At this time, the people of Guangzhou began to laugh. "We are all playing trade, playing with the funds occupied by agents and processing factories. It's unbelievable to shop like them."

In my understanding, the big brother is lending money to his younger brother, so that he can also develop and develop, which is good for the early opening of the market.

Because these grassroots entrepreneurs like private enterprises, the money in their pockets is not rich. It is with the idea of "making money together and making money together" that they have fossilized behavior and have the rapid expansion of products in the market.

But when the enterprises have completed the primitive accumulation, they must consider how to control the hidden dangers caused by the distribution of goods.

If the earned money is dispersed by one by one, the cash flow will not be able to tell when it will cause congestion.

Enterprise action is a cash flow problem in the final analysis.

How to establish a rule to reasonably improve the utilization rate of capital and turnover rate is a knowledge. It is not undesirable to distribute goods. The key is to establish a win-win cooperation mechanism for the manufacturers, and resolutely resist the partners who are good at playing the "sucking Star Law", because if the scale of interests is too tilting to one side, it will inevitably bring about the escalation of contradictions and bring about the breakdown of relations.