Feng Jun: Entrepreneurship Is Based On The "Six Win Mode".

People who have studied EMBA know that this is a great bisection scoring system. The four win is changed from three wins to four wins. Let the consumers, the society win, let the employees win, and win the shareholders. This is the Quartet win, but in China, we must also consider the two parties, suppliers and agents, because only these four sides can not form logic, and can not form the value chain. When you find the right arm, sometimes it is very simple. Service 1 billion 300 million consumers, we must rely on agents, no agent services are not good, consumers in addition to saving money, there is also the need for worry and happiness, improve service quality, improve the pleasure depends on agents, and after having agents, including product acquisition, after-sales service is convenient, but also save worry. So the agent is the left side and the supplier is the right arm. The formation of the value chain of these six parties is a value chain that is interdependent into a virtuous circle.

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"Six win" sounds like a slogan. Actually, it is the everlasting foundation of enterprise strategy. I didn't study electronics or computer. I was a civil engineering department. I'm ashamed of it. But I have the advantage of using the idea of learning architecture in the management of enterprises. The first thing to do is to build Centenary Mansion. The foundation is not solid enough to cover the floor. Why? The overwhelming majority of people hurried to build up the floor and build up five stories. I don't know about all walks of life and other industries, but I think the competition environment that private enterprises are facing generally is called the earthquake prone zone. We do IT, which is changing all the time. Industrial changes, environmental changes, changes in the international competitive situation, changes in new technologies, and changes in old age, as long as one change is an earthquake. In the final analysis, those who are in line with the six win will have a solid foundation. This building is getting higher and higher, and the competitors fall down inexplicably. The patriots are a bit lucky. We just mentioned Lai Changxing, who was the huge market left after Lai Changxing ran away? For enterprises that meet the "six win", there are not many enterprises that are in line with the "six wins". He risked huge risks to evade hundreds of billions of national taxes. At last, he could only earn tens of millions or hundreds of millions of dollars. He didn't earn tens of billions of dollars. If he was caught by the death penalty, he would not be lucky enough to run away, but he left behind a huge market. Who was the market for? To Lenovo's elder brother, to the patriot.

The foundation is the most important. If you really want to start a business, it is better to use all the money you earn in the first two years to build the foundation. After that, you will find that if you enter a fast growing period, no one will beat you. Your opponent will not follow the six win. Your boss will not fall down if he doesn't listen to Lao Feng's lectures. No matter how fast he runs, an earthquake collapses. It just becomes your building material. Your building materials are everywhere. They are all towers of others. You don't need to spend money.

"Six win" is a long-term thinking mode of an enterprise. If an enterprise only wants to do it for one or two years, don't use the "six win", but if you want to do long-term business and long-term stability, if you want to really achieve high efficiency, in fact, "six win" is the foundation. If you want to build an Centenary Mansion, you have to lay a solid foundation. Although it is slower to succeed, dig up the foundation first. Otherwise, you will not be able to build a five story building.

When I analyze my opponent, I will know whether he will collapse or when he will collapse. Six winning is very good. We can memorize with our brains. All enterprises know that users are our highest service targets. But in order to maintain long-term stability, especially for Chinese enterprises, it is not enough for users to think about it. It is necessary to add one for China's sake. In fact, all enterprises think so. All Japanese enterprises are accomplished simultaneously by these two goals. How to say this, many people are surprised. For example, Panasonic, Panasonic should make products like tap water, so that consumers can enjoy themselves freely. At the same time, Panasonic is the pride of the entire Japanese nation. Its name, the earliest known English as "milkshake", is translated into Chinese called "national card and national card". The senior of SONY told me that SONY is the homonym of Sonny, the Japanese flag, the Japanese flag fell in 1945, and the SONY was founded in 1946, and it is lawful to set the military fallen flag into the world economically. Is it not social responsibility to make a brand economy, which can occupy the global market, benefit the people, win the respect of the whole world, earn foreign exchange and stimulate its citizens?

Six wins. The harder it is, the harder it will be, no opponent, no match for six, and win sooner or later. Just like when I first started my business, there were three choices before me. First, PC. At that time, PC was the advantage of a big company. Selling a PC four link Lenovo profit was about ten thousand or twenty thousand, but it depended on the relationship. The second was the direct smuggling of the fastest. At that point in Shenzhen, Sheung Shui was a parallel product. In terms of smuggling, the risk was large, and the risk and profit were proportional to the risk. The bigger the risk, the higher the profit. A group of my classmates did that, and it was very fast. Tsinghua's education was full of virtue and self-improvement. I don't think this is in line with the virtues and virtues. The typical five win is that consumers win, consumers are the biggest beneficiaries, users are God, what consumers need, what they need is private goods, they are duty-free shops, they are only opened by you, not by him. Consumers absolutely like duty-free products. On these two days, Hainan seems to become a tax exempt island in Hainan, which is the same as Hainan's economic growth. This kind of provincial money law is most acceptable to Chinese people. Agent, why is the Zhongguancun electronic street similar to the farm market? The reason is very simple. It is all dry smuggled. He is too guilty to dare to run the company. At that time, smugglers had high profits, high employee benefits and high resources suppliers. Besides these five wins, there is a problem in this aspect of the society, because who is the wages of the national civil servants? It's not a printing press, it's a tax. {page_break}

Do you agree that we pay taxes and international brands do not pay taxes? You're dead. These smuggled international brands, all those delivered in Hongkong, clearly encourage smuggling. This will cause everyone to die. They can only be dealt with in a small area, and can be done by small businesses. The higher the floor, the worse the death, because the foundation is incomplete. When the floor was small, two storeys and three storeys, smuggling a thing, no one cares about it, and the state can't care about it. But when he smuggled, like Lai Changxing, when he smuggled a military car or a military vessel, he could find out what was the use of a higher leader. Sooner or later, he had to do something because he was in conflict with the interests of the whole country.

The melamine incident is also a typical five win. The five parties have won. Sanlu company is a large taxpayer in Shijiazhuang. It is a model, but the pit consumer and the child have been pit. If your child is injured by eating Sanlu milk powder, you mustn't hate him. Another suggestion is that we should adjust. Western countries are saying that users are God. We Chinese are also learning that users are gods. There are problems. People are Christians, users are gods, and people are awed. Most of the Chinese people are Buddhists or atheists. Chinese people, regardless of God or God, are foreigners, foreigners can be slaughtered. The user is God, the bottom employee says, the user is God can slaughter, can earn more money, so change, in China's site said, the user is the Buddha Lord, you see which employee dare to give gifts to the Buddha Lord to inside the ginseng melamine, dare he? Scared him to death. When you offer apples to the Buddha, do you dare to offer rotten apples?

If you want to win the trust of users, if you want to be a high-end brand, you have to treat the users truly from the bottom of your heart as Buddha masters. At this time, all the contradictions can be solved. Who is the oldest business in the world? Three enterprises, one is Buddhism, one is called Catholicism and the other is Islam. These three religions are more than 100 years old? Two thousand years of history, and their staff clothing uniform for many years, corporate culture is completely unified, simple can not be simple, wildfire can not burn, spring breeze is born again.

It usually takes two years to enjoy six wins. Once you have done well, you will form a snowball. At the very beginning, the snowball is very tired. The hand is very painful. But once the snowball is formed, you will get bigger as soon as you kick him. As long as the snow does not violate the six win thing, the snowball will get bigger and bigger. Bumping into other snowmen is not solid. When you bump into it, it becomes a part of you. What brick and grass on the ground are all curled up by you? Listening to the roll in is a destruction for you, it is a mistake, it is strengthened, and continues to roll on the ground, depending on this adhesive force. Those who rely on monopoly for their livelihood, those who are not competitive snowmen, violate the six win, and collide with him. They are all destroyed by you, and you can get away from them.