Destiny Entrepreneur Chen Zemin

The inventor of the first frozen dumpling and the pioneer of quick-frozen food in China are all Chen Zemin's labels.

He has steered the "three full food" in every commercial super quick freezer.

"Three full Ling soup, delicious, sweet and sweet."

Over the years, this advertisement has frequently appeared on various TV channels, and this brand has gradually become a household word.

But in fact, the history of the enterprise is not long, and its founder, Chen Zemin, started his business at the age of 50.

Since the first frozen dumpling was born in 1990, its annual sales volume is more than 1 billion 900 million yuan. From a small factory with only a single quick frozen Tangyuan, it has only 21 years to own four hundred kinds of products.

This may just be the beginning, Chen Zemin said.

Anyone who knows Chen Zemin knows that his success is no accident.

Thanks to the accumulation of the first fifty years, it also depends on Chen Zemin's personality.

Fifty years of age should be the time to stay in business. Most people will not fight again at this age.

At the age of knowing destiny, it may be something many people would not dare to think about.

That's the way Chen Zemin is.

Before he started his business, Chen Zemin was the vice president of the second people's Hospital of Zhengzhou. His family was happy and thriving. He had everything that a fifty year old man should have.

But he felt that such a day was very incomplete and time was wasted.

Although it is the vice president of a third class hospital, the salary of only one hundred yuan a month can not give the family a better life.

The hero was created by the times. In 1989, he just caught up with the tide of reform and opening up. He sprouted the idea of going to sea.

A group of friends who are doing business gradually get rich.

Therefore, Chen Zemin resolutely abandoned his status and honor, and went to sea to do business.

Chen Zemin was absolutely a self made man. His first venture capital was borrowed from his neighbor for fifteen thousand yuan.

He bought an ice cream machine for twelve thousand yuan, and another three thousand yuan as a liquid fund for buying raw materials. He rented a counter at the mall and set up a cold drink department called "three full cold drinks Department".

The reason why it is called "San Quan" is to thank the party in the third Plenary Session of the 11th CPC Central Committee.

Because he was willing to use his mind and actively innovate, he paid back the loan in three months.

Then Chen Zemin began to expand reproduction and engage in wholesale.

In order to get in, many people came to queue in the middle of the night.

Later he discovered that there was a cold dog sandwich ice cream popular in Shanghai, but the introduction of such equipment would cost one hundred thousand yuan, which is an astronomical figure for newly startups.

Chen Zemin figuring out the principle, did not spend a penny, and produced ice cream sandwiched in the brine trough made of ice cream.

This technology is the two quick freezing method, which lays the foundation for the quick-frozen tangyuan.

After the sandwich ice cream from the state-run factory came out, Chen Zemin felt unable to compete and decided to quit to develop the new blue sea.

Chen Zemin is a Chongqing man.

The dumpling in Chongqing is wrapped up. The northern lantern is shading out on the dry side, and the taste is different.

People in Zhengzhou called yuanxiao and did not eat dumplings in the south.

Chen Zemin began to fight.

Unable to afford expensive equipment, Chen Zemin began to invent and create the equipment for producing ice cream, which is the two freezing method of sandwich ice cream.

So the first frozen dumpling was born in 1990.

Tangyuan has become popular in the market, and the market demand is too large.

For a time, 38 enterprises in Zhengzhou began to follow suit, which also brought the whole industry red.

Chen Zemin is really "picking". If his successful experience is based on love, the other is "picking".

In the primitive accumulation stage, besides the equipment made by the earth, even the workshop was built by himself and the workers themselves.

It is this "dig" that forces him to create and create: he does not buy expensive equipment, nor spends too much money on the plant, which creates more wealth for him.

Chen Zemin himself said that if we follow the business habits of ordinary people, we must wait until everything is available.

But he did not, at the very beginning, did not spend a lot of capital to purchase equipment.

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Why can Chen Zemin always come up with ideas to make machines?

He is not an engineer himself, which is too magical for a vice president of a hospital.

Chen Zemin was born in the turbulent times of war. During primary school, he used his spare time to pick up trash to support national construction.

Later, he went to the countryside and went to work in the lower factories to study part-time work.

In junior high school, interest in radio started him as an inventor.

From ore radio to vacuum tube radio, and then to semiconductor radio and TV, tape recorder, VCR, he can assemble and maintain.

I thought a lot about invention, tidal power generation, semiconductor power generation, agricultural machinery automatic harvester, universal lathe, ultrasonic wave...

Later, he went to the "third line" support construction, followed by a group of students to build a hospital, to treat all kinds of difficult diseases for the local patients, and became a surgeon.

In order to take care of his family members, he pferred from the "third line" to the Fifth People's Hospital of Zhengzhou.

Because he is proficient in electronic equipment, he has repaired a scrap of precision X ray instrument, and has invented many medical equipment in his spare time, such as automatic skin testing machine.

Before starting his business, Chen Zemin was the vice president of the second people's Hospital of Zhengzhou, but he felt that his spare time was not fully utilized.

At the beginning of business, there were many obstacles, but Chen Zemin thought about it.

"At the beginning, the gap was very large. The surgeon had a very good career. I was also the vice president of the hospital, and the position was not low.

But since I went to sea, my identity has changed and I have to ask others for anything.

Chen Zemin described the situation.

Moreover, Chen Zemin's family did not support his business and had a great objection.

His family thought he was out of business. Taking such a big risk was not worth it.

"You are nearly fifty years old, and you can retire soon after you get thirty years of service."

It was also suggested that he rest for six months on sick leave and turn to the labor insurance series automatically.

But Chen Zemin was not influenced by these voices. He decided to break the road and fight against it.

"If you wait, you may lose your chance. If you have a way back, you will not ruin your boat.

There is no way out.

No conditions, no money, all rely on their own motivation to create conditions.

Chen Zemin began to sleep every day, and constantly wanted to invent, improve equipment and improve products, so that he could not keep up with the followers.

It's Chen Zemin's business practice to put his heart on the product. He often says that "the more you don't want to make money, the more money you make."

Why?

He said that the idea should be used on products, how to serve the consumers, and the safety of food, so that a good product and a good market will automatically make money.

Because of this thought, because he did so, although three had no equipment, and no factory to mortgage.

The bank took the initiative to give loans, and the God of wealth came.

In 1995, the bank saw the door of the three full food factory, and the vehicles everywhere took cash to pick up the goods.

It takes a long time to queue up, and others wait for more than ten days.

The president of the bank and the chief of the credit department, seeing the strength of production and sales, told Chen Zemin that, even though you did not meet the terms of the loan, we would consider giving you a loan according to your order according to the sales situation in your market.

In the face of such a god of wealth, Chen Zemin again made a "dig" strength, he did not ostentatious hospitality.

After the governor of the bank inspected the enterprise, Chen Zemin asked him to eat ten yuan and a bowl of stewed noodles.

Some people say that the bank will not give him a loan. The president of the bank has come to send it away.

What Chen Zemin thought was to go back to production.

This simple spirit has strengthened the determination of bank loans.

The president said that this is the first loan in history that they do not want any guarantee or any collateral.

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In the three streets of the same street - Zhengzhou Miss food limited company, in addition to the main business, but also diversify: capital operation, real estate, with uneasy jumping development to catch up with three fast, became three strong competitors.

Over the past decade, Chen Zemin has only made frozen foods. Is the way of expansion of the three products too conservative?

Chen Zemin used a simile called snowball development.

Chen Zemin did not regret that he did not make pluralism.

In his view, to build a century old shop, we must focus on the main business.

"If I put my energy into other areas, the main industry will be affected.

Now concentrating all your energy, time and financial resources on the main business, every day is very different.

Chen Zemin said.

"If there is room for development in the main industry, I will continue to develop around the main business.

If we are able to achieve a certain point when we have enough capacity, maybe I will intervene in other industries. "

Chen Zemin did not put it to death, "that is to say, at least in recent years, we will not engage in other industries."

"Maybe someone said I was conservative, but I said the key is lasting."

Chen Zemin summed up his entrepreneurial path.

"We must concentrate on everything we do. We must start from a small and big scale. We must start from the grass roots, and do not greet the oceans with great aim.

In this way, we must strive for stability and speed up our development. At the same time, we must keep the word firmly in mind, step by step, do solid work, do not rush ahead, and be steady and steady.

Now, Chen Zemin, the founder of three foods, has retired from the front line and handed the baton to two sons.

But this does not mean that the three families are traditional family businesses.

When the enterprise started, everyone called Chen Zemin master Chen.

He is a handy teacher to his employees, but after developing to tens of thousands of people, Chen Zemin also said that it is not enough to rely on personal strength.

It depends on management team and modern management.

"So now we invite executives from some large multinational companies, and more than 200 executives to manage my whole team. I will take good care of myself and retire to the second tier."

"My two sons are only a few percent of the management team, and they are responsible.

But modern management is to hire competent people to do it.

Chen Zemin is satisfied with his son's work.

He said, "I have nothing to regret but gratified."

"They are more engaged, more energetic, energetic, quick to accept new things, and active in thinking, and quicker in pace.

I'm very satisfied with the situation of San Quan, which is better than I thought.

In addition to being the largest shareholder of the company, Chen Zemin's management and business activities are completely handed over to the new leadership.

But he is still busy and has a lot of things to do.

Now his status is president of the National People's Congress and the association of agricultural industry of the National Federation of industry and commerce.

He said, "we must fulfill a lot of social responsibilities, conduct research, make some appeals for agriculture, and ask the government for some policies to solve problems for agricultural enterprises."