Zhou Guoxing, President Of 100 Silk Garments: 13 Years Of Double Brand

From architecture to clothing

Reporter: many clothing business owners are designers. I heard you are not a designer. How did you enter the clothing industry?

Zhou Guoxing: because of the occasional reasons for entering the clothing industry, I majored in architecture, then I went to work in state-run units, and I worked in a rather boring atmosphere. I wanted to do what I liked to do. In 98 years, I sold a few square meters of products at the seven floor sale place of Tianhe City, and began to enter the clothing industry. Later I tried to open a shop, slowly groped for it, and set up myself in 02 years. Of brand It's called 100 silk.

Reporter: up to now, there are 11 years of history.

Zhou Guoxing: entered the garment industry for 13 years, April 18, 1998 for our company's celebration, to today basically April is just 13 years.

13 years to build double brands

Reporter: 13 years in the clothing industry is not short, what is the scale of development now?

Zhou Guoxing: now we have the two fashion ladies' brands of "100 silk BAISI" and "BC VOGA". There are about 500 stores in the country, and there are about more than 300 outlets in the country.

Reporter: is it mainly based on comprehensive stores, or else mainly?

Zhou Guoxing: both. Hundred silk has 13 years of history, BC VOGA up to now more than 3 years, still relatively young, but now the distance is slowly drawing closer.

Reporter: let me feel that 100% of the current stage pay great attention to performance, or focus on channel construction, increase revenue this aspect?

Zhou Guoxing: doing business and doing business must be measured by performance, because performance will enable enterprises to continue to develop. If there is no performance, your enterprise can not achieve 10 years or longer. Bai has trained a lot of talents to train employees to read professional courses, but never signed with them. I feel that for those who are really thinking and making progress, they must keep their hearts in the company. If his heart is not in the company, I will bless him with the experience of hundred silk and honor the hundred silk to find a better platform. If you can learn from the experience of Bai Si, I will be very happy. I will be happy to share my experience and see if you have the ability to create a sky.

The most difficult time is no money to pay staff salaries.

Reporter: what is the biggest difficulty you have encountered when you create 100 silk?

Zhou Guoxing: a lot. When I fail, I will tell myself that I have taken a more expensive course. During the 100 years of development, a very big crisis happened in 04 years. Every company will be confused in the development and find the right direction in the confusion, but we suddenly lose our way. At that time, I felt that the development of my company was not good. At that time, the shop was only about 40 or 50, so I wanted to ask a manager to manage it, and invited professional managers to come to power, regardless of the right to development and operation. Maybe it is because the professional managers are not in the same way as the company's business philosophy, they are in such a mess that they don't even get paid money for their employees. Later, she sold the shop just bought by her mother to pay the employee. At that time, why did this happen? Why did it happen? Later, I found a problem. Later, a friend of mine just woke me up. She said, "brother, you should not believe anything. You just need to believe in yourself and do it yourself." I immediately thought of a new layout, selling all the bad goods and surviving. Now when I am arbitrary, I have no decision making and I fully believe that I will never do it. People say that making money, that money, I said you can do I can not see through, I will not easily sell. In 13 years, I never extended to other industries. Many people told me to go there. What did I do with you? I said you should do it. I have put all my energy on 100 silk. {page_ Break}

Buy a car and reward excellent employees.

Reporter: as you mentioned just now, every enterprise has its own core competitiveness. What is the core competitiveness of 100 silk now?

Zhou Guoxing: the competitiveness of 100 silk has basically been recognized by the industry, with strong products and strong development. The brand is better, the team building is better, the terminal team must be stable, the staff must have passion. In 07 years, I have said a sentence that "hundred silk excellent talent, a car has a building life without worry", and told the staff that if you follow the 100 silk together, I will let everyone have a car and a building. At that time, the building was 4-5 yuan per square meter, but at that time, it had not yet been able to give the staff floor, but it identified a direction. What can employees get in 100 silk? This is a very simple question. Selfless dedication is the ideal thing, and it will never be achieved. What kind of contributions do you make, and I will give you 10 floors of 30 cars for our employees.

Reporter: are these rewards to employees?

Zhou Guoxing: Yes. What I have said must be fulfilled. I must find a way to fulfill my promise. Because commitment, can let people believe you, so that employees can have a sense of belonging and belonging. A design director of 100 silk has a car and a building, and life is very good. She says it's troublesome to find a boyfriend now, and now she has more material conditions than most men. We girls are more difficult to find boyfriend, will make boyfriend inferiority. I often joked with them, now that we earn 200 yuan, do you take 100 and I take 100? OK, of course, but I have countless 100, so I am not afraid. The more they earn, the more I earn, which is why I am very relaxed in making clothes.

A stable team is the biggest advantage.

Reporter: is it because your team is particularly stable?

Zhou Guoxing: Yes, many of the core employees started from the very beginning.

Reporter: step by step, grow up with you and hundred silk simultaneously?

Zhou Guoxing: Yes, I will give them many opportunities to learn. Bai Si has its own business school, that is, internal training, and a MBA school signed by Zhongshan University. Our group provides employees with some management courses. In hundred silk employees will have a good learning platform, a good development platform, can also get spiritual and material double harvest.

Make Guangdong first and become an internationally famous brand.

Reporter: what is the development goal of the next stage?

Zhou Guoxing: we also have a five year plan. We have overfulfilled the first five year plan. The second five year plan is to enlarge the region first. First of all, we should be the first in Guangdong, and focus on training several markets in the southwest, central China and East China. First, we should set the half developed regions, and then the north market will slowly pass through in order to become an internationally famous brand in 2020. We should first establish a mature Chinese market and develop it to some other countries, such as Asia or Europe, which is the goal of our third five year plan.

Reporter: has shops been opened up in Korea, Japan or Southeast Asia?

Zhou Guoxing: Southeast Asia is the direction of our development. Now we have joint R & D cooperation with companies from Korea and Japan. Now that many brands are opening up in Paris, this is an enlightening point. Who dared to think a few years ago? But now China is developing faster than the plan, so over the next few years it may be reversed.

Reporter: what is the quantity of your shop in five years?

Zhou Guoxing: my goal is around 1 thousand stores. My business philosophy is not to be big or strong, but to grow long enough to survive. Many brands suddenly do brilliant, powerful but sudden disappearance? They are human construction mismatches, productivity is not matched, business is done but indigestion, instead, it becomes a crisis. I now make hundred silk as a career to do. I can't afford to lose now. I could have lost before. Maybe my mom sold the old house and she could save me because the company was small. But now that an aircraft carrier has problems, it will not be able to fall off, so I must work out a steady 5 year plan and make the strategy side well so that there can be no mistake. The most terrible thing is that no plan can lead to anything that can not be done now.

Reporter: I think for entrepreneurs, the most terrible problem is not to encounter problems, but to shake the strategy.

Zhou Guoxing: what companies fear most is that they are too rich. {page_ Break}

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BAISI image painting

Will launch network brand

Reporter: now the Internet media is developing very fast. What do you think of the brand of the 100 silk clothing brand and the new media like Sohu?

Zhou Guoxing: Internet media is the trend of the future. I have little research on this aspect. I will give it to professional people. I will let everyone who knows it do it in every project. In this network, we set up a network sales department, has its own brand to promote, this is also our future development of key projects, entity stores and network sales shop development together.

Reporter: now let's talk about fashion and life. You are very dressed today. Do you always dress like this?

Zhou Guoxing: I always wear this. T-shirt + cowboy. I seldom wear a tie. It's not my style.

Reporter: are there any brands you like?

Zhou Guoxing: Armani, there are other similar ones.

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Zhou Guoxing, President of 100 silk fashion group

It is a very happy thing to help people.

Interviewer: you also do some charity work. You have a job in Guangdong lion. Many business owners regard charity as a way to run the business brand. What about you?

Zhou Guoxing: this year I served as a president of the Lions Club of Guangdong. I like to give, pay, do not ask for repayment, because there is a house, only in this way, it is not only money, but also your connections and spirit, because it is the foundation of charity. I like to help some orphans to finish their studies. Why do I like this piece very much? If you give him one hundred yuan, he may not have any problems this week, but for a long time, if I teach him how to live now, how can I get out of the difficult situation, and I can reintroduce them into life through study, and realize their own value, so that the whole family can get out of the predicament. This is very important. . In big cities, few people can eat enough to eat, but in mountain schools, many of their pupils are self abased and self abased. Many 18 or 19 year old children haven't developed because they are malnourished. I invite them to eat. They like eggs best. I feel bitter about it. We often waste a lot of things, but for them, what we waste is probably the tuition fees they learn. In other words, it is the basis for lifelong growth. I rescued a 18 year old boy who had autism. When he first went, he was very scared. He would speak to you second times. He said on the third time that he would go back to the stage to listen to a Tang poem. Helping people is very good and very happy. {page_ Break}

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Zhou Guoxing, President of 100 Silk Fashion Group Co., Ltd.

Lead the whole enterprise to charity.

Reporter: charity is your personal interest. Has it been said that it is included in the work of the entire enterprise?

Zhou Guoxing: Yes, this year, I will bring 100 members and colleagues to participate in this activity. Hundred silk has its own mutual aid fund, that is, every colleague donated 10 yuan a month, and there are usual violations, mistakes, fines, and delays to donate to this, so there is a large sum of money deposited in the fund. First of all, we will help some of the hundred silk employees who are in trouble. For example, parents and family members who have septicemia, cancer or many serious illnesses, we will all take the initiative to donate money. Although the help is not thorough, there is also a heart. We have a fund which is a student aid fund. With the aid fund, we will turn all the intentions of 100 silk into a love, and everyone will have it in the hundred silk. Offer.

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Fashion is an influence.

Interviewer: how do you define fashion?

Zhou Guoxing: this concept is very big. I think I am dressed well, I am confident in myself, and it will affect people around me that you are really dressed. This is fashion. I think fashion is a kind of influence, fashion is to guide consumers, you wear out will affect people around you, because you change. I want to build 100% silk into a very large platform, so that all those who have relations with Pax will share the wealth of this platform. This is our plan for the five year plan.

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