China'S Centennial Brand And Global Trend -- AOKANG Shoe Industry "1"

"Kang" brand value of 8 billion 2 million yuan.

After years of development, the company has established three major shoe production bases, two R & D centers and more than 3000 marketing networks. It has four private brands including AOKANG, Kanglong, beautiful beauty, and red Firebird, and has successfully acquired the Greater China area of Italy's famous brand VALLEVERDE.

Brand ownership has formed a vertically integrated mode of operation.

The company adheres to the policy of "honest management and quality first".

Leading products "AOKANG" brand shoes have been awarded "China leather shoes shoes", "China famous brand products" and "China famous".

Trademarks, the first batch of "national key protection brand" and other titles, the domestic market share ranks among the forefront of the industry.

In the face of the trend of global economic integration, the company always adheres to the vision of "100 years AOKANG, global brand" and shoulders the need to serve for human progress.

"Enterprise" mission, adhering to the "integrity, innovation, people-oriented, harmonious" core values of enterprises, to make new contributions to social and economic development and prosperity.

Step by step service

Go with things: "dreams are coming out", and businesses and customers, employees and related parties grow together and progress.

Keep pace with the times: continuous innovation, service for changing the material life of mankind, and progress for changing human spiritual life.

It is a century old enterprise with strong competitiveness, growth ability and vitality supported by advanced culture.

It has the concept of time and is not only a concept of time; it emphasizes the extension of business time and emphasizes the expansion of business space.

Brand globalization and global

To brand is two different concepts. The former is a process, and the latter is a result.

Through the globalization of brand networks, marketing, management and talents, AOKANG has been widely recognized and truly become a global brand.

Core price

Values: integrity, innovation, humanism, harmony and integrity: integrity is the foundation, foundation and development treasure of an enterprise.

First, the integrity of customers, two to employees' integrity, three to shareholders' integrity, four to government integrity, and five to social integrity.

Innovation:

Without innovation, there will be no development. Innovation is the soul of enterprise progress and the inexhaustible motive force for the progress of our cause.

First, cultural innovation, two, management innovation, and three, technological innovation.

People-oriented: people-oriented is the key to the success of enterprises, facing people, respecting people and caring.

People should be placed in the first place of management and be the intimate and intimate people of customers, employees and shareholders. Only by learning can they succeed.

Harmony: harmony is a form of beauty, which can unite people's hearts and unite forces to achieve something great.

Build a harmonious work and life circle internally

A harmonious platform for cooperation and development is built up to contribute to the harmonious development of society.

Business motto: words must be believed, deeds must be fruit; words must be believed, and deeds must be done, so that words and deeds can be combined.

President Wang Zhentao said "believe in words"

As a motto of life, in the process of continuous development of enterprises, its personal motto has gradually been accepted by all the AOKANG people in the enterprise, and has gradually become the motto of enterprises.

"Water" can melt down the "layer of ice" in the development of enterprises.

After more than 20 years of development, AOKANG has formed the core of "service for human progress", "century AOKANG, global brand", "integrity, innovation, humanism, harmony" and so on.

And unique corporate culture.

But in the new stage of development, corporate culture also needs innovation, which needs to be enriched and perfected.

In order to ensure that corporate culture can guide the reform, innovation and development of enterprises, the company inherits the core businesses.

On the basis of culture, we should further consolidate and refine the original concrete business philosophy and the way of AOKANG's success, hoping it can become a new starting point for employees to understand AOKANG's excellent corporate culture, and let it make every member through his own summary and insights.

Workers love life for life.

At the same time, we also hope that through this arrangement, refining and publicity, we will further unify our thinking, enhance cohesion, and promote enterprise management to play a certain role in promoting the great goal of AOKANG in the past century.