Lin Shitian, Pioneer Of Philharmonic Group

The reason for this is that a small factory has developed into a sports brand enterprise after the storm, and has expanded its efforts in tourism services, investment and trade, real estate and other fields.

He uses innovation and struggle to explain the tough character of men in Southern Fujian who love to fight and win.

He is the pioneer of shoe industry in Jinjiang. In the licensing movement of shoes and clothing enterprises in Jinjiang, he has taken the lead step by step, and has witnessed the brand development of Jinjiang brand from scratch.

He is Lin Shi Tian.

A's character, entrepreneurial story, hot blooded youth shoe making industry, inspired by China's first Olympic gold medal, Lin Shi Tian of Quanzhou began to weave his sporting goods Wang Guo dream.

He set up a small family workshop and ran around the whole country to find customers. He finally built his own system and set up more than 2000 stores. He also launched a huge marketing campaign to launch the Olympic marketing strategy this year.

Xu Haifeng won the first Olympic gold medal for China in 1984.

After knowing this news, Lin Shi Tian stayed up all night, and he felt that China's sports industry should not lag behind.

An unexpected night, he started the idea of starting a sporting goods company.

At the very beginning, he faced the plight of no money and inexperience. He chose to raise funds and start a business, raise funds for his friends and relatives, buy factories and buy equipment.

In October of this year, he founded a small family workshop in Jinjiang, Chen Dai, to produce shoes.

Like many private enterprises in Jinjiang, he has gone through many twists and turns in his entrepreneurial career.

After having the factory building and equipment, the technical personnel's soft rib is still unable to solve, the quality of the shoes that just started to produce does not go.

He did not lose heart and decided to learn the manufacturing process in person and take classes with his friends and family.

Every batch of shoes was checked out of the factory. He was personally inspector, and the unqualified shoes were not allowed to leave the factory.

In the mid 80s of last century, Jinjiang's trade was not particularly developed.

After his shoes are produced, it is difficult to find customers.

He had to start running around the country to promote his shoes.

Facing the scorching sun and freezing cold, he carried a large bag of shoes across the wholesale market and department stores.

In a year, he spent most of his time traveling abroad.

After four or five years of hard work, his company finally got a reputation in Jinjiang, and many vendors came to the door to find the goods.

In order to expand production capacity and expand the enterprise, he decided to spend all his company's material and financial resources to build a new factory and purchase new equipment.

"At the beginning of a company, production capacity is very important, and customers who fail to produce customers' products on time will lose the trust of their customers."

Remembering his original decision, he was very proud of himself.

After more than 2000 years of development, Jinjiang's Philharmonic sports grew vigorously in the mid 90s of last century, and became one of the leading enterprises in the footwear industry of Jinjiang.

He began to realize that the only way to occupy the market for a long time is to build a strong brand.

He immediately hired a batch of brand management elites, and began to carry out brand operation.

This was not understood at that time in Jinjiang.

"Many people say that it is a waste to spend money to make a brand, but I am very glad that I made the decision to create a brand."

He said with a smile, "brand is the magic weapon for an enterprise to thrive."

In the first step of building brand, he put forward the conception of terminal monopoly system construction, and in the next few years, he owned more than 2000 stores in the whole country, and built a huge sales network.

He went on to promote advertising in all directions.

In 2004, he joined the Hongkong superstar Stephen Chow to explain the movement.

This year, his hard and long journey of brand building has come to a brilliant link - the opening of the Shanghai marketing center, and the official logo change after the branding operation.

His action is closely linked to one link, pushing the enterprise forward step by step.

With the further development of the times, he has a new understanding of brand building: concentrating on building a brand quality management system and building quality culture.

When people flocked to fight for the "Jinjiang channel" seat, he gave large sums of money to foreigners who could provide the most advanced equipment, gave highly skilled craftsmen, gave brilliant designers, and gave every aspect to improve their quality.

He said: "fame can not create loyal consumers, but quality can."

In 2005, he completely changed the brand communication mode. In line with the idea of "sports, sports and sports", he began to strongly support China's sports cause. He shifted the simple advertising campaign to the cultivation of sports consumption concept, promoted the campaign concept and advocated the national fitness program.

In the following year, he raised two banners on the way to break through the brand communication, and carried out network interaction with E-sports marketing.

This has attracted many eyeballs in the year.

To break through the development of Internet marketing mode, since twenty-first Century, the Internet as a new medium has excited many people.

The interaction, effectiveness and versatile nature of network communication has also been favored by many enterprises. However, in the face of new media resources, many people are at a loss and don't know where to start.

And Lin Shitian realized that "the Internet is not a platform for one-way advertising, but an interactive society."

In 2006, he supported the China E-sports national team and joined the National Electronic Sports Games (CEG) to start the "competitive sports marketing" in an all-round way to enrich and enhance the brand culture and reputation with the emerging, fashion and cutting-edge of the competitive sports.

At the end of October that year, its investment name sponsored the 3G portal, which can be downloaded by mobile phone Flash animated cartoon "big talk G Tour".

In the more than 20 and 5 minutes of each movie, the brand is implanted like mercury.

"People naturally accept brand information in the enjoyment of entertainment, and word of mouth."

Lin Shitian said, "this is what I want to achieve."

In the way of animation tour, he held investment promotion sessions in the most densely populated Southern China area of 3G portal, innovating marketing methods and stimulating sales of products.

Next year, the Olympic Games will be held in Beijing. Lin Shitian believes that this is an opportunity to enhance the brand of Beijing.

In June 16th this year, in Beijing Shougang Sports Center, a large-scale cultural event of "National Olympic digital sports" was opened.

At the same time, he officially announced that he had officially launched a series of cultural activities with the Beijing Olympic Organizing Committee and the eight ministries and commissions of the Central Committee of the Communist Party of China, and became the only sports brand authorized by the Beijing Olympic Games 2008 Olympic logo to launch the Olympic marketing strategy.

B personas, dialogues, listing, private enterprises, domestic demand, marketing, Beijing Olympics is a new milestone, Morning Post reporter (hereinafter referred to as): Recently, many sports brands in Quanzhou have launched the Olympic marketing strategy. How do you view Olympic business opportunities?

Lin Shitian (hereinafter referred to as Lin): for sports brand, sports marketing has the power to change the brand's fate and is an important tactic to mold the brand. The 2008 Beijing Olympic Games is also a huge business opportunity.

Historically, many international brands have been developed through the Olympic Games, such as Samsung rising in 1988 Seoul Olympic Games.

The development of sporting goods industry in Quanzhou is closely following China's sports undertakings.

I personally have an indissoluble bond with the Olympic Games. The idea of launching sporting goods companies comes from the first Olympic gold medal in China.

With the strong atmosphere of the Olympic Games, we advocate the general mobilization of the people's Olympics and let more people take action to support and participate in the Olympic Games, so that the long-term development of the brand can be achieved.

It is believed that the 2008 Beijing Olympic Games will become a new milestone for the brand.

About enough preparations for the crisis to be listed, remember: at present, many enterprises in Quanzhou are actively seeking listing. How do you view the listing boom?

Lin Lin: Quanzhou's rapid economic growth has created many successful private enterprises.

In the specific stage of rapid expansion and vigorous development of private enterprises, enterprises have encountered financing bottlenecks.

Under normal circumstances, private enterprises can increase capital investment by means of internal financing such as depreciation and retained profits in the initial stage of development.

However, for private enterprises, especially small and medium-sized enterprises, which are relatively short of funds, they need more direct financing or indirect financing.

For a long time, commercial banks in order to avoid the risk caused by asymmetric information, the enthusiasm for loans to SMEs is not particularly high, increasing the difficulty of obtaining loans from SMEs based on private enterprises.

In this way, listing and financing has become an urgent internal demand of private enterprises.

However, for China's growing private enterprises, listing and financing are also full of risks and pitfalls. We must have enough preparation to deal with and resolve all kinds of crises in growth.

Of course, there is no absolute crisis or eternal opportunity. It is precisely the danger and opportunity that follow the shadow of the business that enables entrepreneurs to realize the great wisdom and high level of business management and operation.

The crisis is not terrible. What is terrible is that we have lost the courage to face the crisis, lost our fighting spirit and lost the confidence of innovation.

As for brand name spokesperson, unfavorable long-term development: remember the image spokesman and expand the popularity rapidly. This is a brand building method valued by Quanzhou enterprises. How do you understand it?

Lin: brand spokesperson can really increase visibility and occupy market share when the company meets sales bottlenecks.

But fundamentally, it is not suitable for brand long-term development. We did not take this approach to make brand.

Brand building is a systematic project which needs long-term accumulation.

Brand building is a marathon's long accumulation process. There is no deep cultural accumulation, no outstanding core value, and no steady market appeal, so there is no source of brand life, nor can it become a real brand.

Relying on advertising bombing to open up the market, in the current mature domestic market, can indeed receive a phased result in the short term, but this is ultimately a predatory market mining method, is a kind of brand growth nurturing way, is not conducive to sustainable development.

About marketing potential market, remember: is your recent marketing mode of E-sports orientation a long-term strategy for enterprises?

Lin Lin: E-sports is the ninety-ninth sport recognized by the State General Administration of sports. It can exercise well the coordination and responsiveness of people's hands and brain, and the spirit of teamwork. Proper E-sports are good for people's health.

The group of E-sports activities coincides with the positioning of our consumer groups. This marketing channel is carefully considered.

At present, we are actively exploring new ways to make the traditional sports industry perfectly integrated with the emerging digital sports.

We believe that this is a potential market.

C characters, impressions, tea ceremony and business road and southern Fujian have strong tea culture, and Minnan people are fond of drinking tea.

Tea in the first place, in tea.

The hospitality of the warm Minnan people is inseparable from the word "tea".

Lin Shitian is a native Southern Fujian who likes drinking tea and has a unique understanding of tea culture and business operation.

This is his years of experience in business and tea culture.

For tea drinking, there is such a saying in Southern Fujian: one cup of tea in early morning, one prestige in a day, one cup of tea in a cup of tea, easy labor, a cup of tea in the evening, and a whole body of dredge; three cups a day.

Lin Shitian was an old tea drinkers. He came to the office early in the morning, first making a pot of green tea, then combing and pondering the strategic affairs of the enterprise in the leisurely leisure of tea.

He believes that one leaf tea is taken from the mountains and is thin and small, but it converge on the essence of mountains and rivers and the essence of the sun and the moon.

"Smell its fragrance, observe its color, taste its flavor, is actually a harmony between man and nature, is a spiritual realm", he has a philosophical understanding of tea.

He thinks that tea has its own way. Drinking tea can make people converge with extravagant desire, wash their heart and be bored, calm and cool, guard against arrogance and impetuosity, and be calm and fearless.

As the helmsman of an enterprise, he takes charge of the strategic importance of the whole group. In fierce market competition, he needs to think and face many strategic problems every day.

He claimed to be able to be calm and self determined, to plan his strategy, and to win the shopping mall.

He feels that tea ceremony and Commerce have many complementary and common points.

Because tea needs to guard against arrogance and impetuosity, and to savour carefully; businessmen need to be calm and decisive, careful to manage, calm and capable.

From the small workshop in 1984 to today's sports goods, hotels, real estate and other industries in one enterprise.