Adidas And Puma: Fierce Business War Meets Brother'S Hatred

Adolf, Darth and Rudolf, respectively, founded the two sports brand kingdom of Adidas and Puma, and sponsored a large number of sports stars in twentieth Century.

But since the early days of the founding, there has been a fierce commercial battle between the two brands.

Adolf, dresler, carries the postscript of the spiked shoes for German players: the descendants of Adolf Darth and Rudolf dresler inherit their career and inherit the hatred between their brothers.

Ironically, Frank tuser, the grandson of Puma founder, is now working for Adidas.

A pair of brothers from Germany, Adolf, Darth and Rudolf, respectively, founded the two sports brands of Adidas and Puma in 1960s.

However, in the subsequent commercial competition, the two brothers were full of deep-seated hatred.

The small shoe factory is famous for its long time. It's time to go back to 1926. In Bavaria, Germany, Adolf and Rudolf are busy running their Darth brothers shoe factory.

This small factory only processes slippers without any brand, and occasionally produces nail shoes for daring people who dare to run in the open air.

Superior materials, fine processing and good durability are the main purposes of Adolf and Rudolf in shoe factories.

Adolf, who is more accustomed to being called "ADI", is like an introverted artist. Rudolf, who is good at speaking and witty in speech, is a born public relations man.

The good word-of-mouth of the shoes was soon heard in the ears of German track and field coach Joseph Wei CE.

With his help, the brothers successfully let their products enter the 1936 Berlin Olympic Games.

The Olympic Games became the Olympic Games of Jesse Owens, a black athlete.

It seems to be against Hitler. Owens became the first track and field athlete to win 4 gold medals in the Olympic Games. He left behind the white men with blue eyes, high nose and golden hair.

Behind the success is a secret, that is, Owens wears running shoes made by Adidas.

Since then, the Darth brothers shoe factory is widely known.

From the beginning of the new brand, after the end of World War II, the family of the Darth family began to split.

After an investigation into whether the Dutch shoe factory had a problem with Nazi, he was exonerated and re owned the company.

After being told by his own brother and becoming an American prisoner of war, Rudolf had to move his wife and two children to another shore after the war. He built a small factory and everything started from scratch.

The first victory of the competition between ADI and Rudolf belonged to ADI.

It was in the 1954 World Cup in Switzerland.

Sepp Herberg M, a proud and arrogant Rudolf, scorned the coach of West Germany, and established a good friendship with ADI.

ADI provides a special sneaker for West Germany to prevent slippery skating.

The result was revealed in the final.

There was a heavy rain in the match between the West Germany and Hungary, but the Adidas shoes at the foot of the German players firmly grasped the ground. Finally, the West Germany beat the Hungarian Hungarian by 3 to 2.

In September 6, 1976, Rudolf Darth died.

On the second day, Adolf's Darth's letter of condolence seemed to be filled with joy: "in the heart of human sympathy, the Adolf Dassler family will not comment on Rudolf's death."

Four years later, Adolf died and his cemetery was placed as far away from Rudolf as possible.

In 1990, Bell Natta Pierre, a French entrepreneur, bought most of Adidas's shares at a price of 243 million euros.

Two years later, Tapie went bankrupt.

The decline of Adidas as a family business coincided with the rapid rise of Nike and Reebok, the two largest sports brand in the United States. Due to the popularization of NBA, the two brands also shared the market share with Adidas.

After retiring from tennis star Boris Becker, Madonna and Brad Pitt became the spokesmen of Puma, and contributed to the revitalized Puma company at a low tide.

However, John Henry Zeitz, chairman of Puma's board of directors, failed to prevent the company from being acquired by PPR, France.

On the other hand, Adidas has returned to Germany and bought Reebok Co at the price of 3 billion euros.

Herbert Haina, CEO of the company, made Adidas reappear brilliantly.

Many sports stars have become the mouthpiece of Adidas products, including Zidane and Beckham.

Adidas's tentacles have not even let Cuba go.

Fidel Castro also appeared in the TV screen when he was seriously ill and wore Adidas sportswear.

Perhaps this just confirms the slogan: anything is possible.