The Polarization Of Wenzhou Shoe Enterprises Is Beginning To Emerge.

Xie Rongfang believed that Wenzhou Shoe leather industry The trend of development will be the polarization between the strong Heng Qiang and the weak. And this is market The result of regulation.

Wenzhou, which is known as the "wind vane" of private capital, has once again stood on the cusp of the storm the other day. The collapse of Jiangnan Leather Co., Ltd., Portman coffee and Yueqing three flag group, the three large private enterprises in Wenzhou, has aroused strong concern from all walks of life.

An online post claims that "Wenzhou's economy has made a big difference, and tens of billions of usury have run away". The Post said that the business owners of Wenzhou fled 7 this year and fled 70 indirectly. Rumors like "about 20% of the more than 30 SMEs in Wenzhou are in the process of shutting down or semi shutting down" are emerging.

One side is a model of private economic development. The scale of private enterprises accounts for nearly 100% of the whole city's enterprises. On the one hand, it is the continuous outflow of unfavorable information such as "collapse tide" and "power restriction". What happened to the "Wenzhou model"? The reporter went to the local government to start the adjustment of the industrial economic operation in the first quarter of this year. The basic situation of the industrial economy in Wenzhou in the first quarter of this year showed that the total industrial output value and sales value of the above scale industries reached 87 billion 748 million yuan and 85 billion 76 million yuan respectively, up 20.3% and 19.7% respectively, representing an increase of 6.6 and 7.5 percentage points respectively, which is also lower than that of the whole year.

Although these data are coming down in the first place, many places may exist at the moment, but at least it can be reflected that business operations may be tested to varying degrees.

　　 Electricity shortage

In fact, from January onwards, some enterprises in Wenzhou began to suffer from the shortage of electricity, and the lack of electricity has also become an important constraint on the production of enterprises.

The power shortage will be limited before the summer vacation. Beginning in March this year, some enterprises in Wenzhou began to "unexpectedly" receive the notice of "stop production and make electricity" during the rush hour.

Some enterprises have begun to limit electricity and implement the "five stop two" power supply measures every week. In previous years, enterprises usually face the trouble of power shortage until June and July.

According to local officials, since this year, the power supply and utilization of Zhejiang power network is insufficient and the equipment of Wenzhou power grid has been affected. Wenzhou's power supply and utilization situation is obviously tending to be tense.

It is understood that the current general situation of power restriction is that there are 3 days in a week, from 9 a.m. to 11 a.m., 2 to 5 p.m., and 6 to 9 o'clock in the evening.

Many owners admit that the power shortage may be the most influential factor in the many unfavorable factors that affect the operation of enterprises. Without electricity, production will stop, which will directly affect the receiving and selling status of orders.

According to media reports, under such circumstances, enterprises can only generate electricity by themselves. However, with reporters' frequent understanding, it is found that there are not many enterprises that generate electricity by themselves. Some enterprises say that they have made a rough calculation and find that the cost of purchasing generators by electricity generation is higher than that of stopping work, which is obviously not cost-effective.

　 Human shortage

With the rapid economic development in the central and western regions, labor-intensive industries such as Jiangxi, Hubei, Anhui and other major labor exporting areas have grown rapidly, and the wage gap has been narrowing along with the coastal areas. The cost of living in Wenzhou and other places has increased, resulting in the reduction of labor force and the increasingly serious employment situation.

According to the monitoring and investigation conducted by the Wenzhou economic and Trade Commission, 74.5% of the 855 enterprises in Wenzhou indicated that they were short of employment, an increase of 14 percentage points over the same period last year. Among them, nearly 10% of the total number of workers is short of labor, about 20% of the total number of workers is short of 20%, and less than 10% of those who are short of work 30%. From the perspective of industry classification, labor intensive industries such as footwear, clothing, glasses, lighters, pens, locks and other labor-intensive industries are relatively short of labor. More than 80% of these enterprises lack more than 10% jobs.

Although some enterprises have plenty of orders, enterprises are hard to find on the front-line employees, resulting in inadequate start-up and unable to deliver on time, which directly leads to a decline in production. According to the enterprises in Wenzhou Industrial Park, the average salary of all kinds of jobs is 15%-20%.

　　 scarcity of money

In the last issue, this magazine once reported that Jiangnan leather was bankrupt, and Wenzhou shoe enterprises were trapped in a difficult financing situation. Recently, officials have given the latest explanation.

The Zhejiang banking regulatory bureau and the Wenzhou banking regulatory sub Bureau issued a survey on the operation of Wenzhou's private enterprises. The contents showed that 3 enterprises, such as Jiangnan leather, went bankrupt. The main problem was their own and not universality. The people's daily wrote that the operation of the enterprises was normal and the collapse did not appear.

However, the difficulty of financing has become a popular saying in the business world. According to the local financial institutions and enterprises in Wenzhou, many enterprises are overwhelmed by the current macro tightening, tight loans and high interest rates. According to the news from the market, as the bank tightened monetary policy, the interest rate of private lending in Wenzhou has soared to about 6%-15% from the usual monthly interest rate of 1.5%-2%.

It is reported that the phenomenon of waiting for loans is prevailing in the Wenzhou business circle. Enterprises generally reflected that even so, they could not borrow money. Who can borrow money? "That's really thankful."

　 Polarized footwear industry in Wenzhou

According to the results of a systematic survey conducted by the National Federation of industry and Commerce on 16 provinces in Guangdong, Zhejiang and Jiangsu, the situation of small and medium-sized enterprises, especially small and micro enterprises, may be even more difficult than that of the 2008 financial crisis. According to a survey conducted by the Ministry of industry in May, the profit margins of small businesses are further compressed.

Wenzhou shoe leather industry association secretary general Xie Rongfang believes that the development trend of Wenzhou shoe leather industry will appear "strong Heng Qiang, weak weak and weak" polarization. This is the result of market regulation, which has no impact on the whole industry.

Xie Rongfang described that the goal and direction of Wenzhou shoe industry's brand creation is the same. Wenzhou shoe industry can take the opportunity to reshuffle the cards and highlight the big brands. In particular, she pointed out that the development prospects of women's shoes in Wenzhou can exceed Chengdu in 5 years.

　 At this point, the "boss" of the industry is still somewhat confident.

AOKANG, Kangnai, red dragonfly and other Wenzhou footwear giants give their answers with action. The head of AOKANG believes that the domestic market is growing rapidly this year, with high consumer demand and more emphasis on brand names. Enterprises with high added value and brand value will be favored.

In addition, Wenzhou shoe enterprises transfer production base to reduce costs. AOKANG Group invested 1 billion yuan in Bishan, Chongqing, to build "China West shoe capital Industrial Park", which covers an area of 2600 mu. At the same time, the Red Dragonfly shoe industry also invested 200 million yuan in Tongliang to build a western shoe industry base.

On the other hand, Wenzhou's education sector also has new moves for the development of footwear industry. At the end of May, the awarding ceremony of Wenzhou shoe leather vocational secondary school was held, and Lucheng vocational and technical school was officially renamed as Wenzhou shoe leather vocational secondary school. It is reported that the school will take the order based personnel training mode according to the needs of enterprises, and the whole enterprise will participate in the formulation of the training plan. At present, the school has reached a cooperation agreement with the red dragonfly and Jill's shoes industry, and signed a contract to cooperate in running schools.

The book of Shuangcheng describes this as the best era, which is the worst. From the holistic perspective, good and bad are just different angles of thinking. Perhaps in the worst times, the shoe industry of Wenzhou is hoping to usher in the best times.