Building A Fair Of Events With The Spirit Of "One Hundred Years Old Shop" -- An Analysis Of The International Brand Of The Expo

On October, 12-14, in 2011, China (Shenzhen) international logistics and pportation Expo was held in Shenzhen Convention and Exhibition Center. From 2006's 11 thousand square meters exhibition area and more than 100 exhibitors to 60 thousand square meters exhibition area and more than 1200 exhibitors from more than 50 countries in the world, the Expo has gone out of an international brand based market.

Based on the market, effective

"We have been exhibiting from the beginning of the first event fair in 2006. This year is sixth years. Every year, we can excavate new customers at the annual Expo." Zhang Chang of Shenzhen Guo Shun praised the Expo.

The agency is a well-known car dealer in the Pearl River Delta region. Many brands of heavy truck, light truck and pickup truck can be seen in the exhibition hall of the Expo, and they can hear the good news of their new arrival.

There are many loyal fans like "Shun Shun" Auto Fair. The rapid growth of the fair is based on these loyal customers.

Although the Expo is a joint exhibition sponsored by the Ministry of pport and the Shenzhen municipal government, it operates in accordance with the law of marketization in the course of actual operation.

A series of activities are set up for the actual needs of enterprises.

In 2010, there was a company that sold forklift trucks to sell the forklift truck on display. All the exhibitors were excited, and told the TV reporters: "this is the first time to participate in the fair. Originally, I had the mentality of trying to see it. I didn't expect it to be the best one in many exhibitions."

Many people think that the logistics exhibition is a service exhibition, mainly showing the image and promoting the brand, and not much to do with the paction. But the fair is just a logistics exhibition featuring a significant turnover. The more than 20000 buyers invited by the organizing committee will purchase tens of millions of orders each year. WAL-MART, Carrefour, Huarun, HUAWEI, BYD, GREE electric and other star enterprises will undoubtedly give the exhibitors a double harvest in the order and corporate image.

The exhibition only has three days. There is no end to service.

On the surface, the exhibition is bustling for three days.

After the closing of the three day exhibition, the busy crowd will not be there. The beautiful booth will also be demolished, leaving only the empty Pavilion. However, the enterprises are still willing to spend money to participate in these three days' exhibitions. They are looking for brands and services.

"The exhibition time is limited, but around the exhibition.

In 2010, Turkey Airlines first participated in the Expo. In view of the characteristics and development strategy of Turkey airlines, the organizers carefully arranged the docking talks for the enterprises, and helped organize the media such as television and magazines to promote.

A head of the company was very satisfied with the operation and decided to continue to attend the 2011 Expo.

The German Federal Foreign Trade and investment department successfully launched investment promotion and publicity in the 2010 Expo. Its senior advisor, Professor Klauk, gave a comprehensive introduction and promotion to Germany at the second Pearl River Delta manufacturing and logistics industry dinner held on the more than 500 day of the Expo, attracting the interest of many Chinese enterprises.

Such stories can be said to be numerous, for customers to contact purchasers, follow-up promotion and publicity, help enterprises to hold promotional meetings, to help project investment.

It is these effective services that keep exhibitors from the Expo.

This kind of service is not only for exhibitors, but also in order to make the exhibition more effective.

International famous enterprises such as DHL, TNT, Ma Shiji, WAL-MART, Carrefour, pls, COSCO, Zhonghai Sinop, China Merchants, COFCO, Shenzhen International, Yi Yatong, Pegasus international, China Post Logistics, SF EXPRESS and other domestic leading enterprises have already become customers of the Expo. More than 30 countries and regions such as the United States, Germany, France, Britain, Italy, Holland, Japan, Korea, Singapore, New Zealand, Latvia, Philippines, Thailand, Maldives, Philippines, Cape Verde and more than 20 other provinces and cities have held exhibitions and promotions and investment promotion at the Expo. Through six years of accumulation, the Expo has become Asia's first and second largest logistics exhibition in the world. "Asia Logistics and pportation first exhibition" has been well known by the industry, UPS, FEDEX

The Shenzhen Municipal People's government has four overseas offices in the United States, Europe, Australia and Japan, as well as five offices of the Expo organising in Germany, Belgium, Latvia, Korea and Nigeria.

In order to promote the brand of the Expo and invite more international professional spectators and purchasers, the organizing committee has gone far to Berlin, Hamburg, Rotterdam, Amsterdam, Barcelona, Paris, Moscow, Chicago, Cleveland, Tokyo, Seoul, Dubai and other more than 20 foreign cities and more than 30 domestic cities to promote the effect.

In 2011, new breakthroughs were made in the Expo. The new development has not only made breakthroughs in the size of the exhibition area and the number of exhibitors and professional spectators, but also a series of activities such as the Pan Pacific Maritime Conference (TPM), the Eighth China air cargo summit, the China public pport Urban Development Forum, and the launching ceremony of the Guangdong international green freight demonstration project. All of these activities will be settled in 2011 Expo.

All this shows that the fair has become a well-known international famous brand, just as Ke Linchun, deputy director of the Ministry of pport policy and regulation, said at the news conference of the fair in 2010, "Shenzhen is holding a fair in the spirit of a hundred years old shop."