Five Ways To Effectively Enhance Product Value

The same pair of shoes, why?

Some people say that it is the role of the brand, and others say it is because they sell at different places, and the prices are different.

Whether you choose to sell brands or sell culture.

We all need to acknowledge that today we have entered the era of product value creation from the era of product manufacturing.

Today, with the oversupply of products, who can better shape the value of products will win the final victory.

People who buy BMW sometimes do not care much about how fast the car runs, and how long they can drive. They buy the value of BMW, that is, the feeling of opening BMW and the identity symbol of BMW.

The Mercedes Benz chooses an honorable status.

So in my opinion, the value of shaping a product is not simply a few words: "my things are good, my things are very good, and my things are really good."

So simple.

It is the key to understand the selling points of the product itself and to grasp the needs of the customers.

In particular, the latter, Bill Gates accurately grasped the future needs of personal computers and made Microsoft. Jobs knew what kind of cell phones and personal computers young people would like to achieve today's apple dominance. These cases tell us that when customers buy, they are not looking at your products, they often value the value of your products.

Environment and atmosphere enhance product value.

The same cup of coffee, taste, raw materials, cups are the same size.

It's eight yuan at the roadside store, and the boss makes four yuan.

Starbucks sells thirty-eight yuan and the boss makes thirty-four yuan.

The profit margin of the former is twenty percent after deducting the direct and indirect total cost, while Starbucks can achieve more than five hundred percent. How did they do it? That's because coffee and coffee are only part of your consumption in Starbucks.

Besides coffee, you have to pay for the culture of Starbucks, the environment of the cafe, and even every piece of music you want to hear.

In my brand marketing president's class, a tea owner in Fujian once shared a case of his own experience.

At first, he sold tea on quantity, one kilogram of catty sold, and one sack and one sack for sale.

After ten years of doing so, he has five thousand acres of tea garden, but he still does not develop much.

Until several years ago, the tea association organized them to study in Japan and Taiwan. They saw that the Japanese had to bathe, burn incense and change their clothes before drinking tea. There was also a wonderful tea ceremony and tea performance before drinking tea.

He said he was very thirsty after such a general disturbance. He said he would feel sweet even though he drank white water.

Moreover, in that atmosphere, I not only understood the extensive and profound culture of tea, but also had a new feeling for tea.

And opened every capillary hole, so every cup of tea I drink is like manna.

He also found that a cup of tea sold by others was equivalent to the price of a sack of tea.

After coming back, every time he talks business with his customers, he must start with tea culture.

Because only when tea culture is done, can his tea sell at a high price.

Two. Quantify your value.

If you give other people's product value can not be quantified, it is hard for others to believe in your product. Using data to speak is one hundred times better than empty talk, so quantify your value, quantify it from two aspects: actual value and psychological value. For example, your product can increase income or reduce the cost of expenditure for others. This is the real value of your product to others.

The value of psychology is the deep satisfaction of the customer. It is a feeling. It is something that satisfies their desires and realizes their dreams.

For example, tell them the result of using products is lighter, faster and safer.

Three. Use materials and processes to shape the value of products.

What is the reason why Rolls-Royce automobile is so expensive? On the one hand, Rolls-Royce motor has only a few thousand cars per year, even the total output of the world automobile company is not enough.

But from another point of view, things are scarce.

On the other hand, Rolls-Royce Motor Company will tell you that the biggest thing is that he has always insisted on manual production.

The owner can see the whole process of production, for example, Rolls-Royce's engine is entirely made by hand.

{page_break}

It takes a worker a whole day to complete a radiator, then polish it and use it for 5 hours.

According to statistics, it takes 15 hours to make a steering wheel. It takes 31 hours to assemble a car body, and 6 days to install an engine.

Because of this, it can only move 6 inches per minute on the assembly line.

It takes two and a half months to make a 4 door car, and every vehicle has to go through 5000 miles of testing.

All of this tells you the truth is that this vehicle is made of the best materials and built in such a long time.

Do you not pay more money? Is the normal "twenty-seven layer purification" marketing plan, which tells you the production process of pure water, is a very successful example in this respect.

Four. The rarity and unique location of products.

Will the value of a bottle of water in Wuhan be the same as that in the desert of Africa? On the edge of the Yangtze River, we can not feel the value of water.

When the water appears in the desert, he is the same as life, precious gold! In the increasingly homogeneous product today, to create the rarity of the product, can do two aspects of the article.

On the one hand, we should be good at discovering the "new world" and the new market. The surplus products in the old market are still scarce in the new market.

On the other hand, poplar thinks that the function and utility of products should be explored in a distinctive way.

The same is toothpaste, you can choose whitening, keeping in place, cleaning teeth, anti allergies and other positions.

The same shampoo, you can choose hair, hair care, hair loss, bright hair, black hair, dandruff and other different functional positioning.

Five. Build your brand and cultivate your fans.

In my opinion, brand is a kind of emotional identity covered on the product.

For example, today's young girls like Li Yuchun in Super Girls, which shows that the brand elements such as temperament, habit and behavior displayed by Li Yuchun are in line with the emotional needs of these girls. This produces value, which is the emotional needs of Li Yuchun's corresponding groups, rather than her own needs.

This is the value of the brand.

For example, if two people are in love, if they feel good about it, it will be cultivated gradually through continuous contact and understanding. Two people work together for a long time, and have a tacit understanding and goodwill with each other. This is also molded and honed through time.

In the view of Feng Yang Yang, the brand has made you feel and rely on him through constant cognition and understanding.

For example, when I first saw a person, it would not be a brand preference for this person, but a product preference.

Some people say that a person looks handsome and likes it. This is a product good impression. Brand interest needs communication. It is a kind of emotional need and identity produced by two people after a period of interaction.

So what is brand?

Brand is a kind of emotional interest identification which is covered on the product. It is the satisfaction of the emotional value of the product corresponding group.

Like Starbucks and apple, they have many crazy fans because of their personality and ideas.

These fans became their main consumers and faithful propagandist.

No doubt, all sales are doing the same thing, that is to prove that their products are worth the money.

The process of selling is actually letting the customer know that the value of the product is much higher than the price he sold him.

When the value of customer recognition is far greater than the price of the product itself, the customer will choose to make a deal in time. When the value of the customer is equal to the price of the product itself, the customer will hesitate or even decide whether the product is really necessary to purchase.

When the value of customer recognition is far lower than the price of the product itself, the customer will choose to leave because the price of the product has been out of the value of the product.

Through this comparison formula, it is easy to find that for consumers, the comparison of value to price is a key factor to decide whether customers really buy, which gives us the inspiration that we should shape the value of products through professional marketing when we sell products.