"I Love Lyrics" &Nbsp; Create Fashion Marketing Platform.

Zhengda brand

The three sides of Zhejiang satellite TV and Chung Geun-hee have devoted their efforts together to give a strong interpretation of the hottest fashion show this summer.

According to the briefing, this is the first time that Chung Geun-hee has participated in the variety show in mainland China. It is another important activity since he just finished his Shanghai concert in July 9th.

As the two activity partner of Chung Geun-hee mainland, Zhengda brand gave Chung Geun-hee huge support to help Chung Geun-hee enter the Chinese market.

"This joint Zhejiang TV" I love the lyrics "column, is Zhengda new fashion marketing again sublimation.

With the broad influence of Zhejiang satellite TV and "I love lyrics" column, Chung Geun-hee will continue to enhance the image of Zhengda brand in the minds of young consumers through the high popularity of the first generation brand spokesperson of the Zhengda Company and the scene interpretation, so as to continuously spread the brand proposition of Zhengda 'feeling up!

Guo Jingqing, general manager of Zhengda brand, said.

"I love to remember the lyrics" and continue the "great infinity" brand proposition.

The cooperation between Zhengda brand and Zhejiang satellite TV "I love to remember the lyrics" not only continues the program itself, but also conveys the fashion, variety and happy lifestyle advocated by Zhengda brand.

One is to share the entertainment spirit to the grassroots public platform, one is to fashion experience to young people's fashion lifestyle brand, the cooperation between the two is undoubtedly a strong joint effort, win-win cooperation model.

"I love lyrics" column leader said, "the success of this" I love lyrics lyrics "program is inseparable from the support of Zhengda brand and Chung Geun-hee. Zhengda is the leading brand of new fashion life. We are very optimistic about the future development potential.

For this cooperation, the relevant leaders of Zhengda brand are also full of confidence.

"If I say" I love the lyrics "is a stage that provides a feeling of joy and fashion for people who love music, Zhengda is a link to fashion and happiness for people who love fashion life.

As a new fashion lifestyle brand, Zhengda can easily generate brand association with "I love lyrics" column.

"I love lyrics" is dedicated to bringing fashion, energy and youth entertainment to the audience every Friday. Zhengda brand has also been advocating people's pursuit of fashion, variety and innovative interest in life, pursuing the positive, optimistic and upward spirit of feeling up.

According to the introduction, at the scene of "I love lyrics lyrics", Chung Geun-hee, a spokesman for Zhengda brand, personally sang songs and sang songs of many languages, which became an international music exchange event. At the same time, there were many interactive games on the scene, so that the fans of "I love lyrics" and "eel" fans enjoyed themselves very much, and thoroughly felt and experienced the strong charm of Bai Xiao Shuai.

Form diversity, Zhengda wants to create fashion marketing platform.

In fact, joining the column of Zhejiang satellite TV "I love to remember the lyrics", creating Chung Geun-hee's special field is just a fragment of Zhengda new fashion marketing.

Since signing the Korean star Chung Geun-hee at the end of last year, Zhengda has made a high-profile announcement to open up Zhengda new fashion marketing strategy.

In order to achieve this strategy step by step, Zhengda not only captured and completed the fashionable advertising blockbusters starring Chung Geun-hee at the beginning of this year, but also began to launch in CCTV and local satellite TV in 3 and April this year, and quickly created a fashion life trend in the national market.

In the just concluded Chung Geun-hee Shanghai concert, Zhengda brand is full support.

"These are just the basic techniques of Zhengda brand's fashion marketing, and Zhengda finally hopes to create brand exclusive fashion marketing platform."

Zhengda brand responsible person disclosed the big marketing strategy of Zhengda future.

According to him, Chung Geun-hee is just the first generation of brand spokesmen. The future Chia Tai will gradually invite the second generation, the third generation or even the fourth generation of brand spokesmen according to the adjustment and upgrading of their own brand tonality, forming a complete star lineup.

"Next, Zhengda will make the form range bigger and wider, so that more stars will come to this platform, so that more consumers can participate in this platform, so as to truly create a popular marketing platform."

The director of the Zhengda brand continued.

Marketing experts believe that the fashion marketing concept that is advocated and practiced is the direction and trend of brand marketing in the future.

Through this innovative marketing and platform building, we can continue to gather N multi stars and popularity, continue to attract the participation of consumers and fans, and ultimately pform into Zhengda brand's own resources and loyal customers.