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Good Markets Do This: Smart People Are Stupid.

2011/8/9 14:35:00 32

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Good Market Smart People Stupid Work.

At the beginning of this year, when I was making adjustment of the organizational structure, I put

market

The heads of the upper part of the area have a tune up.

Everyone is psychologically dependent on his "comfort zone".

Therefore, the market leaders in these areas are somewhat uncomfortable.

The reason for this adjustment is that they do not want to eat old books in their own acres. New markets are like new battlefields, and there is more room for them to make new contributions.

Now, half a year later, market mobilization has also achieved initial success.

Interestingly, it is clear that the same market, in the hands of this person is a salinized land, to the hands of people turned into a flower field.

I feel more and more that people play a key role in the market.

Any market with good development is made by smart people.

Whether a person is clever or not depends on his way of doing things.

My personal definition of smart people is: being human, doing things odd, being gentle, doing things just, being innocent, doing things in a worldly way, being sincere and smart in things, knowing how to move forward and moving forward.

Stupid Kung Fu

It is a practical spirit that is a kind of "head arch" in the terminal market.

Organizational construction requires a lot of hard work. It uses small bits of small things to unite people's hearts, so that the team has a centripetal force.

The network construction should take a hard work, fill a blank market with one dot and one node, and build its own position through intensive cultivation.

Policy formulation requires a lot of hard work, and the corresponding policies should be worked out in response to changes in macroscopical direction and micro details of the market and the latest developments of competitors.

Terminal promotion should be stupid, and activities will be done one after another, and the brand will be built at the terminal.

Customer service needs to work hard to record every user's file and return to every user's experience in using the product.

The product line condition requires a lot of hard work to keep track of the performance and characteristics of each product, and create a panorama of brand products in the head.

We have a regional manager.

Smarty Pants

A typical example of stupid work.

He is a smart man. He has a train of thought in his operation market, and has his own "fishing net theory". First, he spreads the net in the market, the net is big fish; after several nets, the big fish net is almost the same, the mesh will be narrowed and denser, and the net fish will start.

He did a lot of stupid work.

Whenever the market wants a new deal, he will personally communicate with each dealer in his area in advance and discuss with the distributors the latest development trend of the industry and how to deal with the possible crisis.

Explain to the dealer why such a strategy is adopted, indicating that if it is too early, it will certainly do so in the near future.

After each dealer's ideological work is done well, when the policy really starts to implement, the dealer's persuasion work becomes very easy.

Because he has laid the groundwork for policy propaganda.

The implementation of the same policy in different markets is quite different. The root lies in whether the previous awkward efforts have been made enough.

In the first half of this year, there was a county distributor in the area under the jurisdiction of the large area. The sales volume exceeded ten million in less than six months.

This distributor has been acting as our brand for ten years.

In the past ten years, he has been laying the groundwork for brand channels and promotions. After this year's activities, sales volume has increased rapidly.

Ten years of hard work accumulated into a qualitative leap today.

Like this regional manager and the dealer, smart and stupid people are the wealth of the enterprise.

Some people rely on intelligence but do not want to be stupid.

Because consciously aware of the market, the market is not entirely attributable to the various objective conditions.

When they were reporting their work, they especially liked to emphasize how the local climate was not suitable for installing solar water heaters, or how the local dealers could not cooperate. In short, everything was external and not their own fault.

Such cadres will often be eliminated in the development of enterprises. Even if they are not eliminated by enterprises, they will be eliminated by the market passively.

Some people are willing to step on the ground but do not know what the primary problem of the market is.

He seems diligent and works overtime every day.

However, this type of people can easily be caught up in small problems in the market. Entanglement in a very important link will cost a lot of time and energy, and miss the opportunity to solve key problems and affect the development of the market.

Such cadres need to be guided on the basis of affirming their contributions so that they can be better used by enterprises.

The last is people who are neither smart nor stupid. I describe them as "stupid looking people."

Usually when I am meeting with cadres, I often share inspirational articles with them, talk about their feelings with their own experience, and guide the cadres at the spiritual level.

Recently, I heard that some cadres also imitate my practice. They only read and read articles in meetings, do not talk about market operations planning, nor do they train market operations experience.

This is a complete imitation of the East. It seems to be giving spiritual guidance to subordinates, but it is actually saving the picture.

Such cadres are usually the first ones to be eliminated by enterprises.

Often people will be accused of being "too smart". The reason why the word "Tai" is added before is precisely because it is not smart enough, and is not smart enough to do things.

Smart people work hard, and they can also grow roses in saline alkali soil.

The market is so, what else is wrong?