Focusing On The Gorgeous Butterfly Changes Of "Shoes Listed" Business Cards

Recently, about " Jinjiang Shoe companies will visit Taiwan for the first time list "The news spread, in the footwear industry has caused a big stir. According to relevant sources, shoe companies listed in Jinjiang are three Asian plastics renewable resources holdings. In fact, it is no longer a case for shoe companies to invest in capital markets and try to break through the development of high-end brands. The listing of shoes enterprises has been an increasingly important topic of the times. For example, more and more shoe brands are now planning the listing development path carefully. At the same time, in this fierce capital market Faced with the largest number of investment people in the world, there is a lot of illusions about the money mentality of owning and every hour with "golden touch". So how can shoe companies play with the capital market and create a "rich mythology" for their own brand development? footwear industry Experts in the field need to focus on the topic.

　 Listing, "bronzing" business card

As we all know, the support of the Jinjiang government for guiding the listing of footwear enterprises has been deepened in the largest area. Especially with the full implementation of the Jinjiang Municipal People's government's opinions on further enhancing the comprehensive efficiency of enterprises' restructuring and listing, Jinjiang shoe industry has set off an unprecedented listing motion. According to statistics, the number of shoe enterprises listed in Jinjiang is expected to reach fifty. The sports brands such as Anta and 361 degrees, which were successfully listed in Hongkong, have played a leading role. The role of capital in promoting the expansion of shoe brands is becoming more and more important. But this is only a small epitome of many Jinjiang footwear companies that are prepared to go through the market to "jump to Longmen". After all, the imagination of capital is constantly deepening, and the second phalanx of shoe industry chain has just come to the stage. In this regard, (China shoes net) shoes enterprises listed experts said that this is indeed a very real phenomenon of the current listing. Although the footwear companies listed in Jinjiang are now able to count repeatedly, the number of listed shoe companies on the market is also worth more than 100. These shoe companies are not only highly qualified, but also after many years of preparation, the owners of shoemaking enterprises have greatly enhanced their understanding of the capital market, and their capital operation capacity has also been greatly improved. This is also a strong guarantee for the development of fifty listed shoe enterprises. On the whole, listing is indeed an immortal "bronzing" business card, the key depends on how you use it, how to dig or read the brand effect on this business card.

　　 Mode is a kind of speed.

"The so-called soldier, the great event of the country, the place of survival, the way of survival, must not be ignored." The capital operation mode is also an important reference standard for deciding whether the shoe enterprises should be listed or not. It is also a direct factor affecting the smooth implementation of the strategic planning of shoe enterprises. To put it simply, the location, mode and timing of the listing of shoe enterprises should be appropriate to the market needs, that is, "can not be listed on the market". For example, a leading group of shoes that has been nurtured by a large group has not yet been listed, so that the second tier shoe enterprises will be listed first, and the funds from the initial listing will be more or less likely to be invested in other industries instead of being invested in the industry. This is obviously not conducive to the sustainable development of the footwear group industry. To say that, the listing enterprises should pay attention to the order and timing of the development of shoes enterprises, otherwise, the development quality of the whole shoe enterprises in the capital market will be affected. Of course, in addition, the listing of shoes enterprises is also a very important identification factor. It is true that, based on the high requirements of technological content, many mainland shoe companies are not suitable for listing in the US, because American investors generally believe that Chinese shoe enterprises are subject to quota restrictions, and the future growth and profitability are highly questionable. By contrast, these doubts may not be rekindled in the stock market of Hongkong or Taiwan. In particular, with the deepening of cross-strait economic and trade cooperation, the Taiwan capital market, which has been ignored by many people, has also extended an olive branch to mainland shoe companies. This is a very good opportunity for mainland shoe companies. However, opportunities are also faced with corresponding challenges at the same time. According to the analysis of experts, it is known that the speed of domestic listing is still relatively slow than that of overseas, and the intensity of audit is more stringent. Although shoe companies listed in Hongkong and other places have more options such as rights issues and issuing bonds, the financing cost is relatively high. Therefore, the various internal and external factors of listing, especially its mode, undoubtedly reflect the market reaction speed of the listing.

　 Listing, gorgeous transformation

The use of "wrinkle a pool of spring water" to describe the status quo of the listing of shoe enterprises is indeed appropriate, because the development of the listed economy has already formed a southeastern storm. The shoe companies have tried to use water capital "golden touch" to open up another blue ocean for the high-end development of shoe enterprises. In the face of such huge capital market temptation and repeated listing, there is no doubt that the listing of all the shoe companies in China has been deeply stimulated, and the shoe industry has brought a glare of capitalization development. However, it is undeniable that the listing of shoe companies also means that the campaign of "big to eat small" by shoe companies has been ready to enter the role, and the "frenzied" listing chasing war has also opened the curtain of the times. At the same time, we have to clearly realize the meaning of listing. It shows that the shoe companies are facing a gorgeous change of capital. The two edged sword behind the listing is an important course for shoe companies to pay close attention to. Because it directly determines the success of the "listing" of shoe enterprises from a certain level. Although the listing can not only raise a large amount of funds, it will also help standardize the management of shoes enterprises and expand the brand effect of shoe enterprises, and enhance the influence of international brands. However, if the channels and modes of listing are not appropriate, it will also directly lead to the paralysis of the whole shoe business. Therefore, in the "butterfly market change", the shoe companies must precisely dance this good capital sword so as to push their brand new leaps and bounds further to the high end of the international footwear market.