Japan'S Top Two Apparel Giants Step Up Retail Reform

EAON shopping center and Japanese retail group Seven& I Holdings (Holdings) are stepping up their efforts to promote the comprehensive retail (GMS) reform, and have introduced the production retail (SPA) approach in the development of apparel independent planning (PB).

Since last autumn, EAON has put

At present, the strengthening of the middle-aged and elderly market has been clearly incorporated into the EAON medium term reform plan. This project has been launched in spring this year.

In the reform, EAON introduced unified props, POP, etc., and actively used visual merchandising (VMD) and other means. In the first half of the year, 50 stores were completed, and 250 in the second half of the year. During the year, 300 stores were planned to achieve unified construction.

In the meantime, EAON has also made large adjustments to the size and format of clothing for middle-aged and elderly people.

In early September of last year, Top Value went public. In March of this year, EAON developed a brand name Double Focus for teenagers. At present, the brand has gradually occupied a certain market share.

Double Focus has stores in 100 commercial facilities in Japan, with an average sales area of 260 square meters. In the future, it will continue to adjust products and stores through continuous attempts.

Since this summer, EAON has been actively working with large manufacturers to launch its own business.

Retail giant Qi and Yi's own brand Good Day is targeted at the 20 year old ~40 year old crowd, mainly with leisure style, with an area of 500~800 square meters.

From product planning to production to final sales, we rely solely on our own control. The ultimate goal is SPA.

At present, the project team is composed of 30 employees and some external design and planners.

There are about 800 women's wear and 400 men's wear. Next year, children's and underwear products will be launched.

Good Day uniform clothing size, price within 10 thousand yen, support online shopping.

70% of the total sales of Good Day garments will be processed in advance, and the remaining 30% will be added at any time according to the sales status.

The production, fabric and accessories of the brand will be allocated from China and neighboring Asian countries, and the additional producers will be concentrated in China.

The executive director of the company said that if the market consumption rate can reach 60%~70%, the gross profit margin of the accessories will be improved by 4~5%.

The clothing and product reform of Qi and Yi was officially launched in September last year. The first project is the Galloria, a women's wear brand launched through cross-border cooperation. At present, the sales of the brand are very optimistic.

Since the beginning of this autumn, the brand has launched 9 matching models of contour models, and has learned from the group's L&B sales, skills, experience and hospitality mode of the group's sales.

At present, through the development of Good Day, the functional underwear of Galloria and L&B, Mens Kent (Kent), Body Cooler and Body Heater will become the four pillars of dress product reform.

The annual sales target of Qi and Iraq group is 35 billion yen, the functional underwear is 11 billion yen, Galloria and L&B are 10 billion yen, Kent is 4 billion yen, a total of 60 billion yen.

Yang Hua Tang costume