There Is A Welcome Change In Shanghai'S Textile Development Mode.

This year,

Foreign trade: accelerating pformation and development

Accelerating the pformation and development of foreign trade is an important task for the Shanghai Textile Group's "12th Five-Year plan".

Since the beginning of this year, Shanghai Textile Group has grasped the opportunity of global economic recovery, further accelerated the optimization of foreign trade resources, evade trade risks, exchange rate risks and capital risks, and laid a solid foundation for the pformation of foreign trade.

The specific measures taken are: first, actively strengthen the construction of service institutions in Hongkong, the United States and other places in China, and speed up the development of international trade settlement business.

Two, we should actively build a service platform to create a favorable external environment for the development of international trade.

The headquarters of the group expanded its cooperation with China's Shanghai branch, and signed an economic and trade cooperation agreement with Japan's Marubeni Co., which deepened bilateral cooperation in raw materials, new materials and textiles and clothing. It signed a memorandum of understanding with Shanghai customs to establish a cooperative partnership and further strengthened cooperation between them.

At the same time, the group headquarters further increased policy support to support foreign trade enterprises to participate in Canton Fair, China Fair and other professional exhibitions, extensive contacts with merchants, expand foreign trade channels.

This year's 109th spring Canton Fair, the Shanghai Textile Group has 150 booths and nearly 500 foreign trade exhibitors. It is the largest in Shanghai Textile Group's history, and the overall image of Shanghai's textile and foreign trade has been further upgraded.

At the same time, the group headquarters helps foreign trade enterprises to solve the financing problems in view of the unfavorable situation of tight money market and the tight fund of enterprises.

Through these solid and effective measures, the foreign trade revenue of Shanghai textile group increased by 26.8% over the same period of 1-8 months, and the profit grew by 33.9% compared with the same period last year.

Manufacturing industry: promoting industrial upgrading

Speeding up the upgrading of manufacturing industry is also a "highlight" of Shanghai Textile Group's "12th Five-Year plan".

In the face of the sharp fluctuations in the prices of raw materials such as cotton, the group headquarters promptly organized relevant enterprises to conduct several thematic discussions on the cotton price trend, and proposed that we should further control the rhythm of raw material purchase, rationally adjust the inventory of raw materials and finished products, and strengthen risk prevention.

These measures help manufacturers to make accurate judgments of cotton price movements, thus effectively avoiding the risk of purchasing high priced raw materials.

At the same time, manufacturing enterprises enhance product research and development according to market demand, so that products can be upgraded constantly, forming their own product structure and products.

As the focus of development in 12th Five-Year, the new functional chemical fiber and material products sector is developing well.

Among them, the sales revenue and profit of new material business both increased significantly year by year.

Shen Da Ke Bao company further improved production technology, improved product quality, and successfully completed the pformation of green waterproofing membrane high and new technology achievements.

Automotive interior panel enterprises increase investment in product development, enhance product quality, and further enhance the comprehensive ability to support the automobile industry.

Shanghai Textile Group Automotive interior business has successfully entered the high-end products supporting market such as Mercedes Benz, BMW, Audi and so on.

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Developing fashion industry is another important task of Shanghai textile group this year.

The group has vigorously expanded the terminal outlets, and has added 216 new stores, including 1~8, three guns, conch, Phoenix and civilian light, to enhance the market influence of the famous brands of Chinese products. The high-end clothing and apparel brand Prolivon has increased its speed of commercial distribution and officially landed in the Huaihai Middle Road core business circle. Huaihai Road and Hongkong Plaza flagship store have also opened, attracting many fashion people and media attention.

The Prolivon brand has also become a sponsor of the fourteenth FINA World Championships. It has provided 1600 sets of formal products for fina officials, referees, members of the organizing committee, etc., which is highly affirmed by the organizing committee. The new brand ElsMorr has begun to take shape through the promotion and replication of the sales mode.

At the same time, according to the specialized and integrated function settings and positioning requirements, the group has further established and improved the operation framework of various business segments and subsidiaries of the fashion industry.

The brand coverage and extension of the park such as Shang street LOFT and M50 started in full swing, and all kinds of Parks under the group were merged to achieve unified operation. The Shanghai International Fashion Center launched a substantive operation, hosting the 2010 finals of the Shanghai international fashion model competition, the Shanghai "campus talent show" finals, the Ford new car conference and the "2011 star Shanghai - Huayi ELLE night" and other large-scale activities, which has attracted wide attention from the society.

Technology: upgrading the level of industrialization

The Shanghai Textile Group has 3 independent scientific and technological one-stop projects with independent intellectual property rights, including paolai pat series (ambient temperature dyeable polyester), the world's first Rio bamboo fiber and polysulfonamide resistant fiber, and so on.

First, the paolai fiber pate series has successfully developed knitted products such as bottoming shirts, thermal underwear, fashion casual shirts and so on, which has attracted the widespread attention of consumers. Pet shirts, casual pants and T-shirts have won customers' favor at the Canton Fair, and casual pants have been exported in bulk.

Two, the market development of Rio bamboo fiber has achieved remarkable results. Rio bamboo Jersey series, rib series, cradle elastic products and Rioy home textile products have been mass produced and marketed.

Three, the sale of polysulfonamide fiber has increased significantly, and the protective products of polysulfonamide have entered the US and European markets smoothly.

The key technology and industrialization project of the annual production of 1000 tons of polysulfonamide fiber is awarded the first prize of Shanghai's technical invention and authorized by the 3 countries in France, Germany and Spain.