He Jun, A Lecturer In Clothing Brand: On The Philosophy Of Clothing Industry

Industry is the foundation of the economic development of a country. The industrial structure is the core of the national economic structure, and the industrial structure directly reflects the level of economic development of a country.

China is a large garment country. With the rise of "made in China" and the rapid development of garment enterprises, the garment industry has played an important role in the development of the national economy. At present, the international competition is fierce. Most of the Chinese garment industry is still in the low value chain operation. How can China's clothing industry get out of the low end, step into the middle end, and squeeze into the high-end?

Many entrepreneurs believe that the philosophy of clothing enterprises is the philosophy of clothing industry.

In fact, He Jun, a point to point brand consulting firm, believes that the philosophy of clothing enterprises is the philosophical thinking of the core enterprises of clothing enterprises, which is dominated by the clothing entrepreneur culture, is a philosophical thinking of how to survive and develop for enterprises. It is a dialectical philosophical thinking for enterprises to solve external survival and internal development. It usually includes several common concepts: system concept, material concept, dynamic concept, efficiency concept, risk concept, competition concept, talent concept and market concept.

The philosophy of clothing industry is higher than that of enterprise philosophy. It is clothing industry materialism, industry dialectics and industry.

First, what is the object of study of the philosophy of clothing industry?

The philosophy of clothing industry takes the clothing industry, the industrial chain and the global garment industry as the research objects, and it has the characteristics of universality, fundamental and global.

It should not be limited to the evolution rules of specific industries. We should explore the evolution of industrial paradigm from the evolution rules or theories of specific industries.

The philosophy of clothing industry is a philosophical reflection on the theory of clothing industry, the phenomenon of major garment industry, or the events of important clothing industry.

Second, understand what the philosophy of clothing industry includes.

The basic concepts of clothing industry, industrial scale, industrial resources, industrial structure, industrial form, industrial alliance, industrial cost, industrial function, industrial income, industrial tools, industrial market, industrial planning, industrial laws and so on belong to the basic category of industrial philosophy. What is the relationship between them? Are there any hierarchical relations, can Marx's philosophy be used as the theoretical basis of the philosophy of clothing industry?

Third, correctly handle the relationship between the philosophy of clothing industry and human, nature and society.

There are many bottlenecks in the current situation of China's clothing industry, which needs the guidance of industrial philosophy, and the industrial form is constantly changing. The clothing industry can not stay at the interest level, the key is to promote the development of human society; coordinate the relationship between industry, human beings' ethics, morality and nature, and the relationship between industry and environment, resources and society; lead the pformation of people's outlook on nature and ethics, change the way of life, pform the relationship between subject and object, and change the concept of social development; constantly stimulate new production methods and lead industrial pformation and development; the industrial structure will affect and change the original social structure and function, pform to the direction of knowledge industry or cultural industry; co-ordinate the relationship between industrial development, regional development, economic and social development, and harmonious development between man and nature, so as to ensure the sustainable development of industry.

Fourth, reasonably solve the three major contradictions in the development of the garment industry.

The first contradiction is: the contradiction of the garment industry in space, that is, the spatial contradiction of the industrial value chain, the combination of the garment industry and the basic national system, truly understanding the strategy and industrial policy of the development of the national garment industry, so as to make the garment industry form more perfect.

The third contradiction is: the contradiction between industry and industry; the large and small scale should speed up the speed of industrial development and industrial efficiency, expand the industrial scale and optimize the industrial structure, actively adjust the industrial structure, vigorously develop the international and domestic markets, and build the core competitiveness of the garment industry in China.

Fifth, scientific understanding of the three major laws of garment industry development.

The first rule is: the growth rule of clothing industry; the garment industry has a life process from small to large, from birth to maturity, analyzing the future development trend of the industry, mastering the future evolution rule of the value chain, and finding out what the enterprise should do in the future.

The second rule is: the value chain law of clothing industry; the apparel industry follows the law of value and the value rule of industrial activities has four dimensions: the internal value chain, the external value chain, the industrial value chain and the regional value chain.

The third rule is: the law of organization of garment industry; the question of how to organize the clothing industry, the concentration degree of industry, the monopoly of industry, the globalization of industrial organization, and the regulation of the government.

Industrial philosophy is the inherent demand of industrial development. Understanding the law of industrial development helps to fully understand the philosophy of clothing industry.

In short, the philosophy of clothing industry is the soul of the pformation and development of garment industry.

The development of garment industry needs guidance from industrial philosophy, pays close attention to industrial development, strengthens industrial research, pays attention to the construction and application of the philosophy of clothing industry, and brings into full play the biggest advantage of China's garment industry so that China's garment industry will take the lead in the world.