Shi Huizhong, Chairman Of Monsel Garments Co., Ltd.: The First Brand Of Wool Cold Proof Trousers.

Recently, reporters in Yulin

According to Shi Huizhong, Monsel clothing company was established in 2005. In 2006, it produced 5 million yuan to advertise in CCTV, greatly enhanced the popularity of Monsel brand, and broke through 1200 sales outlets nationwide, and realized sales income of 60 million yuan in that year.

Shi Huizhong told reporters that in the face of the rapid development at that time, the company bought 100 thousand square meters of land in the South and purchased more than 1000 sewing equipment, specializing in making oral products.

However, because of the reduction of export tax rebates and other reasons, their about 10000000 yuan investment has been wasted.

In 2008, Shi Huizhong returned to Yulin from Yangzhou to start again. In that time, he achieved about 15000000 yuan in turnover and sales outlets also developed to about 400.

In 2010, Shi Huizhong reintegrated the enterprise, with a registered capital of 15 million yuan.

Through the analysis of the market, the company thinks that we should attach importance to the youth consumer groups. The clothing enterprises must think about the 80's and 90's and do the clothes they like.

By analyzing the advantages of the company, the company decided to work hard on the wool cold pants and make a clear positioning: take the famous brand development strategy, and use ten years to build the first brand of Chinese wool cold proof trousers.

Speaking of how to achieve the above goals, Shi Huizhong said that in the face of fierce competition in the wool cold clothing market, the company first refined the products, worked hard on the cold pants, and continued to do fine and strong.

The two is to attach importance to R & D.

A R & D center was set up in Changshu and Shenzhen. Through market research, clothing for young people aged 30~45 years old and 50 years old ~65 years old were developed respectively.

The three is product development.

Trousers should be 80%, especially in style, technology and quality, so that products can speak and make consumers comfortable.

The four is to increase the intensity of technological pformation, and invest 50 million yuan to build the industrial park of Munsell, which will make the annual output of the company reach 2 million.

Five is to attach importance to brand building.

In the next two years, we will create famous trademarks in Shaanxi and famous brand products in Shaanxi.

During the second five year plan, two brands of "China famous brand" and "China well known trademark" should be obtained. The turnover should reach 1 billion yuan and achieve the vision of "the first brand of Chinese wool cold proof clothing".