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Reporter Tracking New Trend Of Shoe Market In Huainan

2011/11/22 9:15:00 29

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Reporter's perspective: at present, Huainan is in the period of rapid economic development, and the urban development is relatively fast. In the main business circle of the newly opened Longhu Road underground commercial street and the commercial plaza on the ground, it has the popularity of big head shoe city, commercial capital, new hundred Department Store and other shopping centers.

retail

Store.

Although the sales situation of the underground commercial street is not as good as that on the ground, with the development of the local economy and the promotion of urban construction, the commercial center will inevitably shift. The underground commercial street of Longhu road will be the first choice for people to shop in the future.

1, business circle

The main business area of Huainan is composed of two parts: Commercial Plaza and Longhu Road underground commercial street.

The shopping mall and shops are concentrated near the commercial square, which is the main shopping place for people.

The new Longhu Road underground commercial street, opened in April 15, 2011, is currently the largest single built civil air defense project in Anhui province. It has 22 exits, which are linked to commercial plaza and shopping malls, forming a close shopping mall.

Although the underground shopping mall has a comfortable environment and a large flow of people, it is affected by the shopping inertia of consumers.

Turnover rate

It needs to go up.

2. Store

Each brand

Exclusive shop

Most of them are concentrated in the main business circle. Most of them are sports brands, such as Lining, Anta, XTEP, great bird, Voight, del Hui, Nike, Adidas, Meck and so on.

AOKANG, Yi Kang, spider king, Josini and other leather brands are also distributed.

Each brand in the underground commercial street shops generally larger, with double rooms, large single rooms.

3, shoe city

The famous shoe city of Huainan is only a big head shoe city. Its city store is adjacent to the commercial plaza.

Commercial capital

Across the street, there are 2 outlets for direct access to the underground commercial street.

The shop is divided into 2 levels, with a total business area of 2000 square meters. The first floor is mainly based on the price of public shoes. There are lulis, qindanda, Alda, step lion, Ai Li Bao, buck, Paul Geti, imperial pipe, happy kangaroo, double star, famous brand, beautiful woman, Lan Ji, barren, women, Lai Ya Li, beautiful bird, BELLE Anna, yeslindai and other brands. The two floor is boutique shoes area, woodpecker, woodlin and other brands are stationed.

The performance of the store has been superior to that of other big head shoes city in Northern Anhui, and the turnover in the first half of 2011 has increased by nearly 1/3 compared to last year.

4, shopping malls

The city has three shopping centers of new hundred department stores, shopping centers and shopping centers. They are located on the road to Longhu. They are located in the middle and high end, and are well received by local consumers.

The new hundred brands are: Mulin, Jen Lang, camel, playboy, bulls giant, apple, Jin Mai Wang, crocodile shirt, Montagut, BELLE, Yi Kang, jirda, Swire, Grace and so on.

There are Daphne, Goldlion, double star, Cardenal, Saturday, Mulin, Pierre Cardin, crocodile, playboy, GF, BOSS, Dupont and so on. The four floor sports and leisure area has playboy, XTEP, Golden Lake, 361 degree, double star, Nike and so on.

Stationed in the top 100 are: famous Lang, camel, Pierre Cardin, wooden forest, crocodile, apple, Satchi, Hasen, BELLE, GF, Saturday, 100 degrees, playboy, Daphne, Zhuo Shi Ni, kiss cat, rich bird and so on.

Link: City profile

Huainan is located in the hinterland of East China. It is an important central city in the northern part of Anhui province. It has formed an industrial system which is based on coal, electricity and chemical industry, and has a complete range of medicine, building materials, textile, machinery, electronics, light industry and high technology.

During the "12th Five-Year" period, Huainan established the goal of economic and social development with "three double and four improvements".

Among them, the "three doubling" refers to the doubling of the total economic output. The gross domestic product of the end of 12th Five-Year reached more than 140 billion yuan, and entered the ranks of 100 billion yuan cities. The total revenue doubled, reaching 26 billion yuan; the per capita disposable income of urban residents and the per capita net income of farmers doubled, reaching 30000 yuan and 10000 yuan respectively.

Total investment in fixed assets totaled 600 billion in 5 years, and striving for 700 billion yuan.