The New Pattern Of Light Textile City: The Price Of Hand Painted Clothing Is Over 1000 Yuan.

First tailored, and then hand-painted patterns -- in recent days, the unique brand of color studio in Shaoxing Textile City.

12 years ago, Sheng Suying, the boss of this studio, was only a salesgirl in Shaoxing Textile City.

"What I represent is

A jacket fabric sells for 20 million meters.

12 years ago, when the cloth was on sale, Sheng Suying turned off Wang Pu and chose to learn pattern design.

"This is the only one in the cloth boss at that time."

One insider said.

"At that time, the flower pattern was bought from others and then modified, so it is often very passive in mastering the market trend."

Sheng Suying was one of the first traders to realize this. She was determined to learn pattern design, and went to Shanghai, Beijing, Hangzhou and other printing factories and painting rooms to study hard.

She had no idea that her design career had a good start: she had sold a jacket of 20 million meters! The boss made 8 million yuan.

Since then, more and more local designers have been developed in the textile city.

Sheng Suying went to Beijing, Shanghai, Italy and other fashion trends to grasp the trend of the trend, and often communicate with customers to grasp market demand.

The fabric she designs not only attracts many foreign businessmen such as the United Kingdom, the United States and Korea, but also brings Mohan Leonard, the Syria textile boss.

All in one hand painted clothing sells for thousands of dollars.

In the past 10 years, Shaoxing's local fabric design company has developed to at least 100.

While others are struggling to find a profit model, Sheng Suying's "color citron" has gone to a new stage of pformation, and began to carry out innovative fashion design: first, the designer and the print designer make the clothes, and then the professional artists draw beautiful pictures on the ready-made clothes.

Sheng Suying said: "after the fabric is cut and reassembled, the original pattern is destroyed. First, the clothes are made and the patterns are painted. The whole dress is like a complete piece of work."

Clothing, such as women's dress and evening dress, which is much more fabric and complex in design process, shows different visual effects with the colors and patterns of the clothes after the designers hand painted the textile fibers.

"Hand-painted pigments are colourful and will not fade. Designers have a lot of room to play. Each piece of clothing is unique."

When hand painted garments appear on the market, they are sought after by fashion people. A hand-painted dress with an ordinary fabric sells for up to 1000 yuan, and the profit margin has increased several times.

This year's first spring and summer design has been fully booked.

By the end of the year, these hand-painted clothing will first enter Keqiao Wanda mall.

Creative industry into textile industry pformation carrier

Persisting in localization makes the design of "color citron" full of vitality.

At present, Sheng Suying has gathered more than 40 designers, and the annual sales volume of clothing design manuscripts has exceeded 3 million yuan.

At the Shaoxing Textile Expo held recently, "color citron" sold 230 patterns in two days.

"Everyone is paying more and more attention to original design, and design is becoming an industry."

Sheng Suying expects to form a complete design industry chain just around the corner.

With the continuous development of creative industries in Shaoxing Textile City, the creative industry has entered a virtuous circle and is becoming an important carrier for the pformation and upgrading of textile industry.

This year, Shaoxing also set up the textile and textile designers association of light textile city, aiming to create a textile creative industry chain including creativity, design, display and sale.

Yao Ting, executive vice president and Secretary General of Hangzhou Textile Industry Association, said that the textile industry in Hangzhou, Hu, Jiaqing and Shaoxing areas is relatively developed, and is also faced with the problem of pformation and upgrading.