Age: Fashion For The People

In China clothing In the field of electronic commerce, V A N C L And its founder, it must be mentioned. Because of the overwhelming advertising and attractive prices of V A N CL, many people started their first online shopping trip from V A N C L.

Do not install, break the old rules in the way of Commerce + literature and art. fashion Return to the people; an e-commerce youth, a middle-aged and middle-aged writer, with a gentle surface and angry heart, is the old age.

In October 2007, V A N C L just welcomed the upsurge of online shopping in China. For V A N C L, the revolutionary change is the transformation from standardized products to fast fashion. In the 3 years to 2010, V A N CL was transformed from the standard men's electronic business that originally sold for less than 50 categories to an online retailer selling more than twenty thousand kinds of cloak and footwear. V A N C L, the first day of its opening, sold only 10 shirts. Who could have foreseen that, just 3 years later, the copycat V A N C L has jumped to become China's largest online apparel retailer.

Since its establishment, "Van customer" has been the target of venture capital investors. It has successively obtained financial assistance from tiger Global Fund, Sai Fu Asia Investment Fund, Qiming venture capital and ID G. This basically guarantees the operation of "all customers". Chen's actions in this year are more daring than that. He has stepped up the restrictions on consumers step by step: first, "commodity quality problems, unconditional return of goods within 30 days"; then, "face to face inspection"; next, "unconditional fitting"; and even consumers can buy clothes that have been washed or washed. The brand is to be bigger in the past. In his view, "brand identity is the best brand practice that only user experience creates." According to foreign media reports, micro-blog has raised about $100 million from private equity companies, and Chen said: "NASDAQ will be an ideal place for companies to list and issue shares."

In the age of "one flower for men", Chen became a "horse of God" in the electronic commerce field. In 2010, the sales volume of all customers directly pointed to 2 billion yuan. The old age is no longer hidden. He even repeated the tough words: in 2013, it reached 10 billion yuan, to occupy ZA R A, H & M, and UNIQLO to make use of Chinese made space for profiteering......

This is the age of "god horse" in front of most people, but there is an introverted aspect in his old age. He is a writer. Before he became a writer, he was a businessman. Before becoming a businessman, he was a standard literary youth.

In the past few years, what he did not change most was his literary and artistic atmosphere. In his heart of hearts, the 10 billion is floating clouds, listing is floating clouds, and the business awards are floating clouds, "no loading" and inner freedom is his ultimate pursuit. He is a literary and artistic CEO. He is like a bull entering a porcelain shop, breaking the old rules in the way of business and literature. Before "people's fashion", Chen just announced "not to sell clothes" and transferred V A N CL from "e-business" to "fast fashion" lane.

When it comes to the question of profitability, Chen said that V A N C L did not need to continue to lose money for 8 years like Amazon (micro-blog) for profit. V A N C L will be profitable in the year after tomorrow, and it may become globalized in the future. The dream of V A N C L is to get world recognition like UNIQLO or H & M.

In the eyes of old age, similar brands abroad did not pose a threat to V A N C L. They should take into account the threat posed by V A C N L. Old confidence is beyond words. Turning to the ambition of V A N C L, Chen said that V A N CL should at least be larger than UNIQLO, and the 10 billion target he had set up now does not seem to be difficult. - 100 billion is the dream of V A.