Clothing Online Shopping Promotion: "Carnival Banquet" Or "Grave"?
Taking clothing as an example, sales of winter clothing are the top priority of a year's sales, and in the two months of the most season,
Christmas
The sales promotion nodes, such as new year's day, continue to be continuous, plus "double eleven" and "double two". Such a large scale of sales promotion will inevitably reduce the sales of winter clothing.
profit
And even the whole year's profits.
Why are most electric providers so obsessed with low prices?
Promotion
?
Because many young people nowadays are impulsive consumption. In the atmosphere of "double eleven" and "double two", it is easy to generate impulse consumption.
It's easy to make a beautiful report card on the promotion node.
For many electric traders, in a business, there is a beautiful report card, which is worth increasing. For some enterprises, its first goal is sales rather than profits. What they value more is the future capital market.
However, for most enterprises, after a grand carnival, is there any room for further low price? If it is not in inventory, after 50 percent off, can it still be lower? Enterprises will gradually lose the space of lower price or continuous low price, but consumers are full of expectations for low prices. They have enough patience to wait. If they can not wait, they can also choose other brands.
Therefore, the market space at low prices is not permanent and even dangerous.
As an industry insider has said, "the impulse of orders can be bought out, but the healthy development of enterprises needs time to come out. For example, the process optimization and the setting of key indicators are reasonable, all of them need time and personnel to do a lot of work."
After a low price customer flow, the brand needs to think more about how to win the loyalty of these customers.
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