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Taobao Deals With 62 Million Infringement Information On Shoes And Clothing.

2011/12/23 11:46:00 12

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Taobao released the rights protection data in December 21st. From January to November this year, there were 62 million pieces of information on infringement of goods, of which 820 received more than 820 pieces of merchandise handled by the complaint. Taobao took the initiative to deal with Liang Chao through special attack and mysterious purchase and appraisal, and punished 57.3 million members.

Among them, in the first quarter, Taobao launched "suspicion".

counterfeit

About 25 million pieces of information were processed in the operation of fake commodities and infringing intellectual property rights commodities.

As of December, Taobao continued to carry out a total of 8 violations of intellectual property rights and counterfeit and shoddy commodities. It focused on clothing, shoes, hats, bags, mother and baby, medicine, cosmetics, audio-visual, software, watches, books, food and other categories. Altogether, thousands of members were involved in the sampling inspection, and 179 brands were involved in the process.

Since its inception, Taobao has taken various measures to protect intellectual property rights and promote online shopping.

market

Healthy development.

The team building of intellectual property management has been the focus of Taobao's information security management. In 2011, Taobao set up 3 teams of human resources planning for intellectual property infringement management, namely, rights protection, intellectual property cooperation and commodity quality control.

A team of nearly 2000 professionals has been set up to protect intellectual property rights with diversified business functions such as government cooperation, brand cooperation and rights protection.

system

。