Market Downturn &Nbsp; Exhibition To Find Business Opportunities

Under the influence of the European debt crisis, European consumers have tightened their purse strings, calculated carefully, and spent more on them.

The European debt crisis has suppressed European demand for Chinese products.

A survey of global resources shows that in the past few months, about 2/3 of the surveyed suppliers clearly indicated a decline in exports to Europe.

A recent survey of a professional foreign trade forum in China shows that the most serious reduction in orders in Europe is Germany, followed by Britain, Italy, France and Spain.

The vast majority of foreign trade enterprises of textile and clothing also feel the change of orders and the dismal market.

"Single, small, single and scattered" is a common problem.

There are still a lot of orders for enterprises, and the styles are almost the same as before. However, the quantity and price of orders have not risen. Considering the exchange rate and cost factors, the profit margin has been reduced.

A leather manufacturing company in Dongguan has lost nearly half its exports to Europe in the past two months.

"Many long-term cooperative customers have recently reduced the number and replaced some of the more popular styles.

Even if some high-end styles are still in production, customers will also use cheaper accessories, lining and other accessories to reduce the cost.

The vice president of the company said.

"A series of sovereign ratings downgrades, the crisis mitigation plan is difficult to produce, and the outcome of the EU summit still makes people worry about the future of the EU economy."

The head of the Paris international clothing and apparel Procurement Exhibition (APPPARIS) organizing committee, China Textile Industry Association, said that both consumers and clothing buyers are taking a wait-and-see attitude at this time.

By the end of the year, many buyers are still in the inventory stage, so they dare not blindly place orders.

They have been waiting for the recovery of the economy. With the coming of the new year, the new season will come.

At this point, the "one-stop" procurement mode at home can win their favor.

In this sense, the spring exhibition of Paris international clothing and apparel Procurement Exhibition will be held in from February 13 to 16, 2012 at the LeBourget Exhibition Center in Paris, France.

The new Paris international fashion sourcing exhibition attracted nearly 70 exhibitors from 10 countries and regions, including China, Italy, India, Vietnam, Turkey, Pakistan, Portugal, Hongkong and Taiwan.

Many domestic exhibitors are free from Shanghai, Ningbo, Jiangsu, Zhejiang, Fujian and other provinces and cities.

The exhibits are rich in children's clothing, formal dress, casual wear, sportswear, knitted garments, fur products, and scarf caps and other clothing and apparel products.

The spring Paris international fabric exhibition attracted more than 600 famous textile enterprises all over the world, and the same with Paris exhibition.

Through the Paris international fabric exhibition and Paris international clothing and apparel Procurement Exhibition, which runs through the upstream and downstream industry chain platform, it can provide more value-added services for manufacturers and purchasers.

The head of a Zhejiang garment company who attended the Paris international fashion and apparel sourcing exhibition said that although the market is in a slump, there are still some short and small orders coming in, and maintaining the normal operation of enterprises is not a problem.

"At the September 2011 exhibition in Paris, many European buyers were interested in our products and brought back samples.

Although there was no on-site order, the return visit after the exhibition brought us several orders.

So we still have to attend the exhibition in 2012.

Face-to-face communication is much better than several overseas calls.

Among many exhibitors, Aii Mi, Shan Shan, Heng Yuan and Carle are all old friends of Paris exhibition.

In the economic downturn, it is possible to continue to expand the European market by participating in the Paris exhibition. Design is the key to the success of these enterprises.

AI attaches great importance to design research and development, and believes that design is the key to win the market.

As early as in 1997, Ai Mei invested huge sums of money to set up a technology development center to carry out systematic research and development of knitted and woolen fabric products, and trained a group of design talents with keen sense of smell and intelligence, and joined hands with senior designers at home and abroad, and set up new design and development rooms in Shanghai, Osaka, Paris and New York.

In recent years, the R & D capital of the new product has reached 6 million yuan ~700 yuan per year, and the output value of the new product and new style output has reached 40%.

Ningbo Heng Yuan, with its design as its guide, has launched its own brand "MARCOVERRO" in the international market by introducing Italy's advanced clothing technology, and has been leading the global market by persisting in the high quality serialized fashion.

In order to cope with the market predicament, Hengyuan adopted the strategy of "combined boxing" to expand orders, get a one-time payment, and improve the efficiency of customs clearance.