Handicap Market Blind Spot &Nbsp; Footwear Electric Business Talk About "Win" Sales Way

"How can clues be pformed?

Reporters found in the survey, like Wang Jian, facing the bottleneck of sales of footwear e-commerce enterprises are widespread, customer communication has become an obstacle to e-commerce enterprises.

Clues to change orders, efficient communication is the key.

"Poor communication with customers is the key problem that leads to the failure of orders."

Li Yong, an e-commerce expert, told reporters that as the "right door and foot" of marketing of electric business enterprises, the communication link played an important role before the paction reached.

According to Li Yong, the impact of customer communication on the paction is mainly reflected in the following aspects: first, whether it can catch the impulse of the buyer in time, so that he can contact the merchant at the first time.

This requires communication channels must be easy to find and remember, and can come in.

The two is the establishment of trust.

In the Internet virtual world, the reality of pactions is the process of trust building. Direct dialogue is obviously easier to build trust than online communication.

Whether there are 400 phone, voice navigation professional, customer service personnel to explain whether professional norms, or even tone tone will have an impact on the establishment of trust.

The three is the promotion of efficiency.

As a clue to the last link of orders, its processing power directly determines the number of orders.

When customers dial the enterprise phone, they can smoothly connect and sell people to understand the problems before guests and deal with them in a timely manner.

In short, the value of communicating with customers is doubled.

Efficient communication program standard for successful e-commerce providers

Just like fish can not get away from water, soldiers can't get away from guns. To solve the problem of communication, we must have good tools.

It is understood that at present, the main means of customer communication adopted by electric business enterprises are call centers, 400 phones and online customer service.

The call center first enhanced its corporate identity by relying on a unified customer service telephone number and customer service team. Queuing, timeout spilling, incoming call information screen, rich and flexible telephone pfer mode and other functions can ensure that no clue can be lost, customer experience and marketing efficiency can be improved, and different departments, different time and different areas can be heard.

The docking with the shopping mall system of the website and CRM can greatly improve the efficiency of the order pfer. Powerful report analysis functions will help enterprises understand the customers better.

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The optional way of call center has been introduced to the reporters: first, the self built mode, using switches or boards, although complex and high cost, but can be deeply combined with enterprise applications; the second is the outsourcing mode of all subcontracting to third party companies, because customer communication is recognized as the core link of e-commerce, and the outsourcing cost is high, so it is rarely used. The third is the hosting mode, which is hired from professional companies according to the size and function of the seats, and focuses on the personnel, business and flow management of the call center.

The biggest features of this model are: change in demand, low investment at a time, maintenance and upgrading.

For small businesses, the 400 phone is also a good choice.

Moreover, some upgraded version of the 400 phone has the primary form of call center.

Online customer service is more in line with users' communication habits, and can increase the communication potential between potential customers and enterprises.

However, a large number of advisory flows and no sufficient customer service resources will lead to a decline in the quality of service inspection and customer satisfaction, resulting in the loss of the list.

Right is the best way to win the market with double efficiency.

"The best is for yourself."

As for how to choose their own customer communication mode, experts suggest that e-commerce enterprises should choose their own models from their actual conditions.

The development stages of e-commerce enterprises are different. They have different business strategies, products and capital strength, and have different needs for customer communication.

Enterprises with larger scale often adopt the strategy of first enlisting, then making money, that is, investing a lot first, grabbing customers, and then relying on huge customer groups to make money slowly.

Most of these enterprises are strong in scale, large in scale and relatively stable in business, have VC support, have mature operation call center experience and professional IT maintenance support system.

Because they have the ability and capital to control, most of them choose the self built call center mode.

Another type of electricity supplier adopts the development idea of "keeping pace with each other" to ensure basic profits, hoping to synchronously accumulate customers and wealth.

Such enterprises are generally small and medium-sized, and prefer to invest limited resources in the core links such as marketing and marketing. At the same time, enterprises lack professional IT maintenance staff and experience.

More importantly, such enterprises are generally in the stage of rapid development, business itself is constantly changing, and customer communication needs will also change.

Therefore, managed call centers are more suitable for them.

"Many of our customers are about 10-50 seats, and there are some adjustments, but almost all customers who have been developing steadily for more than two years have reported that business volume has doubled and the number of seats has increased by only 1-2 times."

Wu Qiang, general manager of Tianrun financing, told reporters, "we feel that these two years are being popularized in the electronic business circle. At least half of our customers are from e-commerce."

The main demand of the electricity providers who are starting or relatively simple business is the standardized management of calls. Some upgraded version 400 phones with call center functions can basically meet the needs of these enterprises, such as China Mobile mobile 400, Tianrun integrated intelligent 400, etc.

As for the application of online customer service, most of the comprehensive shopping websites such as shoes, nets and other products are generally adopted, which can reduce costs and increase communication opportunities.

As a matter of fact, footwear business enterprises should attach importance to "customer communication" as well as products, prices and marketing promotion.

We should really study customer communication as an integral part of the whole business process and have a detailed set of methods to improve efficiency.

And carefully analyze their own characteristics, choose the most suitable mode of their own, so that it can smoothly merge with enterprises.

This is the "win" sales way of the marketing efficiency of footwear B2C enterprises.