Quanzhou Promotes Itself With Quality And Brand Itself.

46 Chinese famous brand products, 158 national inspection free products, 307 Fujian famous brand products, 5 protection products for geographical indications, 28 well-known trademarks of the State Administration of industry and commerce, and the number of famous brand products rank among the highest in the country. This remarkable achievement is Quanzhou's fruitful achievements in vigorously implementing the strategy of quality promotion in recent years.

Adhere to the quality of the city, sing the brand song.

From 1996 to 2006, the gross domestic product of Quanzhou increased from 58 billion 828 million yuan to 190 billion 76 million yuan. Last year, the gross domestic product of the city was expected to rise to 227 billion 600 million yuan, an increase of 15.7%, and the total amount will continue to remain the first place in the Province.

Quanzhou builds the brand with quality, enhances the core competitiveness of the city by brand, and provides a continuous source of power for the economic take-off.

The three leap to enhance the quality of the city, from the "quality of the city" to "quality of the city" and then to "brand strong city", Quanzhou's implementation of the quality of the city strategy has undergone three great leaps, all around the center of quality.

As early as the "95" period, Quanzhou made a strategic decision to implement the "quality based market" strategy. During the "fifteen" period, the implementation of the "quality city" strategy was promoted to the realization of the strategic decision of brand development, and a series of policies and measures were put forward to cultivate and expand the "Quanzhou brand" and to create the image of "Quanzhou brand". During the "11th Five-Year" period, Quanzhou made timely strategic decisions to create "world famous brand", and put forward efforts to enhance the international competitiveness of Quanzhou brand, forming a group of competitive brands, enterprise groups and large companies.

Today, Quanzhou is moving forward in the direction of building an international brand of "Quanzhou brand".

Quanzhou has gradually improved the system engineering of quality and prospering the city from various aspects, and has set up a leading group such as rectification and counterfeiting, striving to create famous brands, food and special equipment safety production, and improving the mechanism of joint, linkage and incentive, forming a working pattern of linkage between the two sides.

At the same time, we should persist in incorporating quality related laws and regulations into the education plan for popularizing law, and constantly improve the quality consciousness of the masses.

We must do a good job in managing quality from the source, focusing on quality as the main line. With the creation of famous brand as the core, the municipal Party committee and the municipal government take a number of effective measures to improve the quality in an all-round way.

In view of the situation of small family workshops, small scale private enterprises, weak production capacity and low product quality, the municipal Party committee and the municipal government actively guide enterprises to strengthen the technical foundation work of quality, standards and metrology, establish and improve the metrological testing system, quality management system and quality assurance system, actively integrate with international practice, accelerate the pace of certification in quality, environment, safety and other fields, and improve the level and competitiveness of product quality management.

The pass rate of product quality supervision and spot checks increased year by year, basically remained at 84%% or above the national average level.

"Counterfeiting" is a familiar name for Quanzhou residents.

The anti-counterfeiting office, which consists of 24 government departments, has established a long-term mechanism to combat counterfeit and poor quality. It has concentrated efforts to crack down on fake cigarettes and counterfeit sports shoes and clothing. It has carried out special campaigns to improve the quality of commodities in the markets, gas stations and tourist markets, and has solved the phenomenon of "black hearted cotton", "soil refining", "hanging white blocks", "ground bar steel" and "earth boilers", which basically curbed regional and industrial counterfeiting, and made the public applaud.

Over the past few years, Quanzhou has unremittingly promoted the development of famous brand and the strategy of technical standards. It has formulated financial and credit and tax incentives and support policies to create a favorable policy environment for enterprises to create famous brands, and actively build a platform for technical services, so as to provide technical support for enterprises to create famous brands.

The city has accumulated more than 3500 enterprises through the ISO9000 quality system certification, 479 enterprises through the ISO14000 environmental management system certification, 48 Enterprises through the HACCP food safety management system certification.

At the same time, many enterprises have been involved in the formulation of international standards, national standards and industry standards.

To win the brand by quality, economic benefits are highlighted in the tide of market economy. Only brand enterprises can produce greater momentum and occupy a larger market.

Around the characteristics of the economic structure of the 25 industrial sectors of the whole city, the relevant functional departments in Quanzhou recommend a number of products with high technology content, large market capacity and good efficiency to enter the evaluation scope of famous brand products in China, the state exemption from inspection, and the famous brand products in Fujian, and guide them to truly grow into famous brand products.

Seven wolves, Anta, XTEP, 31st degree, angel, tiger, nine herd king, Qipai, Daly, Yaku, Huiquan,...

A large number of famous brands mushroomed and grew rapidly. The brand cakes of enterprises and Quanzhou are constantly expanding.

The footwear industry, clothing industry, umbrella industry and food industry in the whole city form famous brand advantages in similar products in China. The national tourism shoes "16 famous brands in China" and 11 in our city, all the only 2 famous yolk pie products from China, all from Quanzhou, all show that "brand Quanzhou" has shown strong competitive advantages.

At the same time, the city's tourism shoes, ceramics, plumbing, clothing, food processing and other traditional industries have a good momentum of development. They have a large market share and strong influence in the domestic and foreign markets, and have more than 10 "state" brand characteristics industrial bases, including "China Shoes Capital", "China's textile industry base" and "China's food industry strong county".

From "brand business" to "brand Quanzhou", the benefits of brand economy are gradually emerging. From 2003 to 2006, the market sales of China's famous brand products increased from 32 billion 470 million yuan to about 60000000000 yuan, and the value of export delivery increased from 690 million US dollars to 1 billion 100 million US dollars, which played a positive role in promoting the rapid development of Quanzhou's economy.