In The Face Of Pressure, The Footwear Industry And Other Enterprises Are Very Smart.

Tight policy environment has made many export-oriented enterprises feel pressure.

Instead of passive pressure, we should take the initiative to find a way out.

Relevant experts believe that export enterprises can achieve two "diversification": first, the diversification of the market.

Enterprises should not only focus on the European and American markets, but also in some developing countries.

The two is the diversification of trading currencies.

When exporting contracts, exporters should choose currencies such as euros and sterling, which are relatively stable against the RMB exchange rate, thereby avoiding the "shrinking" profits caused by the appreciation of the renminbi.

Small and medium-sized enterprises have gone bankrupt, taking footwear industry as an example. After EU anti-dumping, the export volume of EU leather shoes dropped slightly by 8% from 1 to October last year, but the total export volume increased by 7.2% over the same period last year, representing an increase of 16.5% in the export unit price.

At the same time, in the last two or three months, the incomplete data is that more than 400 small and medium shoe factories in Guangdong have been closed.

Experts believe that a large number of SMEs lack the right to speak in the negotiation process due to their lack of risk tolerance and lack of ability to develop new products.

At the same time, many small and medium enterprises export products do not make money, they earn the export tax rebate money.

Under the double pressure of export tax rebate reduction and RMB appreciation, the collapse of these small and medium-sized enterprises is inevitable.

Leading enterprises benefit from the large number of failures of small and medium-sized enterprises, but the leading enterprises in the industry regard it as a great opportunity for the industry to shuffle cards.

"Although the external environment is very bad, opportunities for such brands such as beauty are greater than challenges."

Zheng Zhiqiang of the United States told reporters that in a series of unfavorable factors, the appreciation of the RMB and the decline of the US market consumption caused by the subprime crisis have the greatest impact on the export of the company.

Because the European market also uses US dollar settlement, the company is considering multi currency payment.

However, products and brands are the core factors of the company's competitiveness. In the next few years, the company will pay more attention to product quality and technology content, more personalized and meet customer needs, at the same time, strive to save costs and increase the construction of independent brands.

The US group has launched an attempt to build its own brand since 2002. At present, there are 15 branches or offices in the world. Sales of its own brands have been on the rise, accounting for 80% to 90% in some emerging markets, 50% to 60% in Europe, and 40% in the US market in 2007.

Turning around inward or raising prices for the secondary debt, the appreciation of the renminbi and many other unfavorable factors, a lighting company boss is quite helpless.

"In fact, every year, enterprises are developing their markets with their brains. The development has been developed. If the US orders decline, the impact on performance will be self-evident."

For most emerging markets, which are good for emerging markets, he said, "although these markets are growing faster, they are more sensitive to prices and the market environment is more chaotic. The problem now is to consider how to avoid these risks in the development process.

The company's strategy is to base itself on the domestic market and fight against foreign markets.

The seagull bathroom is out of another way to deal with it.

At present, the seagull bathroom is mainly through the "wheel mechanism", that is, gradually increasing the development and sales of new products to digest the cost of export tax rebate reduction and RMB appreciation.

Cui Dingchang, a company secretaries, told reporters that "since the export tax rebate rate has been lowered, 1/3 of the products that the company offers to its customers are new products. These products have taken into account factors such as rising raw material prices, appreciation of the renminbi, and reduction of the export tax rebate rate" when quoted with customers.

Cui said that with the increasing proportion of new products, the cost pressure of the company will be partially digested.