Guangdong Garment Town Shanwei Fair Town Garment Industry Urgent Need To Upgrade

The fair town of Fengxian County in Shanwei, Guangdong, is known far and wide as the garment industry. The town of about 100000 people has more than 100 large-scale garment processing plants, of which 6 are medium-sized garment enterprises.

However, because the town did not form a garment industry chain, the production, supply and marketing separation, many local small and medium-sized clothing enterprises are facing survival difficulties, but also exposed the local.

Dai Xiujuan, member of the Publicity Office of the fair town, told reporters today that the clothing industry in the town started from the family workshop mode, when the number of clothing shops exceeded 1000.

Up to now, there are about 200 enterprises registered, of which 6 are on the upper scale.

These enterprises have been expanded by the original family workshops through the development of the market. Under the promotion of the market, the town has many famous Chinese brands and well-known trademarks in China.

And the original small factory workshop was gradually gradually reduced.

Founded in 1998, the company has developed into a medium-sized enterprise with more than 1000 employees from its original family workshop, and owns 5 brands.

Chen Meirong, assistant director of the company, told reporters that in 2011, because of the flourish of garment factories in some large and medium-sized cities in northern China, they had fought for some market share in the south, while a large number of employees had increased their costs and sales dropped considerably.

The same problem has also emerged in the equitable town of hundred star Garments Limited.

Lin Xiyuan, manager of the company, told reporters that the products were mainly in the middle and low end, mainly sold to the two or three tier cities in China.

Sales have always been increased by sales rather than selling prices.

Now we are faced with the pformation of development mode.

Lin Xiyuan said that the most fundamental problem for a long time is the lack of development mode.

He said that most of the clothes in the fair town are based on the processing and production base. The sales offices are located in the field, and their sales offices are located in Guangzhou.

Moreover, there is no market for cloth and other raw materials in the fair town. All raw materials, including main materials and accessories, must be purchased from other places, thus increasing the cost and pportation cost.

If we realize the integration mode of production, supply and marketing, we can concentrate on the production mode and form a regional economy, which can be concentrated on such aspects as printing and washing of ordinary clothes.

It is understood that the local government has made great efforts in the light of the development pattern.

In terms of policy support, at the same time, through the holding of clothing exhibition and investment promotion activities, let more investors and buyers know fair town.

Lin Xiyuan also pointed out that the existing enterprises