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    The Classic Story Of Marketing Superman (1)

    2012/3/15 12:00:00 23

    Marketing Story Communication Fairness

    1, the boy who mowed the grass.

    哲理故事)


    A man who was working on a grass cutting job called a Mrs Chen and said, "do you need to mow the lawn?"


    Mrs. Chen replied, "no, I have got a mower."


    The boy said, "I will help you weed out the flowers."


    Mrs. Chen replied, "my lawn mower has also done it."


    The boy said, "I will help you to cut the grass around the walkway."


    Mrs. Chen said, "the person I invited has already done it. Thank you. I don't need a new mower."


    The boy hung up the phone. At that time, the boy's roommate asked him, "aren't you working at Mrs. Chen's lawn? Why do you want to make the call?"


    The boy said, "I just want to know how well I have done!"


    What's your feeling?


    (1), I think this story reflects the first thought of ISO, that is, focusing on customers, and constantly exploring customer reviews, we will be able to know our strengths and weaknesses, and then improve our work quality and firmly grasp customers.


    (2), this is also

    Quality Assurance

    Eight principles, sixth: an example of the practical application of the idea of "continuous improvement".

    Can each of our employees work together to make continuous improvements?


    (3), not just marketers, all employees can make customers satisfied.

    For marketers, this is a highly loyal customer.

    For every employee in our functional department, we can always improve the quality of our work only by paying close attention to our customers.


    (4), this is also

    Communicate

    The problem is that one wants to get it.

    Impartiality and objectivity

    The evaluation is really hard.

    Whether this story provides us a good method should be regarded as an innovation.

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