"Fiber Diamond" Is Shining &Nbsp; Ningxia Cashmere Industry Step Abroad.

"Cashmere in the world looks at China and cashmere in China sees Lingwu." Ningxia Lingwu has developed into the most important cashmere gathering and processing base in China in just ten years. As the leader of Lingwu cashmere industry, how does the Ningxia Rongchang cashmere industry develop from cashmere and cashmere trade to cashmere products processing, product serialization and high-end brand, and finally become the maker of cashmere national standard? How will China's "fiber diamond" continue to shine?

To this end, I interviewed Mr. Yang Jian Rong, chairman of the Ningxia Rongchang Cashmere Group, one of the three giants of Lingwu cashmere industry on the above issues.

　　 Cashmere dealers become entrepreneurs

According to Yang Jianrong, they were in Xinjiang in 80s. Qinghai Inner Mongolia and other places to buy cashmere, and then sold to some domestic enterprises to make the difference, now the scale of cashmere business owners are almost all the cashmere dealers who go from village to village. Since reform and opening up, Lingwu and concentric have a large number of people living outside the village to buy cashmere for a living. Looking at the pile of cashmere, some cashmere traders have their brains. Why can't we buy our own products and turn cashmere into a cashmere enterprise?

In 1998, under the leadership of the the Ningxia Hui Autonomous Region Party committee, Yang Jianrong and other small business owners of cashmere processing went to Europe for inspection. They have benefited a lot from the exercise of learning. The new quality management system has made the cashmere of Lingwu go from leaps and bounds to the level of processing and testing. At that time, the cashmere industry in Ningxia was still small workshop production. Most of the enterprises were relatively small in scale, with more initial processing enterprises and less intensive processing enterprises, mainly providing carding cashmere for foreign enterprises. raw material 。 In 2004, the dominant direction of the government and the development intention of the enterprises were repeated again. After the "cashmere industry" materials borrowed from elsewhere, after the fine processing and labeling of the brand, Ningxia achieved "low rise and high output", much higher than the original purchase price. Price And then sold to the whole country and even the world.

In addition, in 2007, the international cashmere giant Ordos group and Ningxia Rongchang velvet industry joined forces to create "internationalized, costumes and high-end" quality products, and established Ningxia Ordos Rongchang Cashmere Products Co., Ltd., producing 1 million 500 thousand cashmere sweaters annually. The total investment of the project is 310 million yuan, including 160 million yuan of fixed assets investment and 150 million yuan of working capital. After the commissioning of the project, there are more than 1500 jobs and annual sales revenue increased by 1 billion 200 million yuan. With the support of the local government of Ningxia, cashmere backbone enterprises are beginning to dazzle on the international stage.

　　 Brand is the soul of an enterprise, quality is the guarantee of honesty.

It is understood that Lingwu cashmere park has undertaken 42 items of science and technology projects at district level and above, striving for the support of national science and technology funds of 31 million 410 thousand yuan, tackling a number of technical bottlenecks restricting the development of industry, acquiring 34 kinds of scientific and technological achievements, improving the capability of independent innovation of enterprises, upgrading the technological level of the whole industry, and reaching the leading level of domestic and international technology such as cashmere combing, making, spinning and dyeing at low temperature. The Rongchang cashmere industry group of Ningxia has set up a R & D center. Its self developed FN150 cashmere carding machine has been tested by authoritative departments. The performance and main technical indexes of the equipment have reached or surpassed the level of cashmere carding produced in Britain and Japan, and have obtained two national patents.

However, technology has, to do well, enterprises need brands. During the interview, Yang Jianrong said that the large cashmere enterprises in Ningxia attached great importance to product quality and vigorously implemented brand building. The quality of cashmere and its products has been steadily raised in processing enterprises in terms of the acquisition of cashmere raw materials, production process and technology. The quality of cashmere and its products has been steadily improved, meeting the needs of domestic and foreign customers, and establishing the status of "Ningxia fine cashmere". "Brand strategy" is directly related to the sustainable development of cashmere industry. At present, well-known trademarks and famous brand products have become the core of enterprises' participation in market competition.

In fact, Ningxia Rongchang's own brand "Ling Zhou Xue" has been injected into the brand advantage of the enterprise. In 2009, "Ling Zhou Xue" was named Ningxia famous brand product. "Ling Zhou snow" cashmere products were appraised by the national wool textile product quality supervision and inspection center as "cashmere and cashmere blended knitwear" quality products Award "," quality award "and" excellent design award ". In 2010, China's Textile Industry Association awarded the" 500 strong enterprises of Chinese textile and garment enterprises ", and Ningxia Rongchang velvet industry ranked eighty-sixth, and was awarded the" ten strong enterprises of Ningxia textile industry "by the autonomous region light textile industry bureau, and was appraised as" the ten largest Chinese cashmere industry by the Chinese livestock products circulation Association ".

At present, Ningxia has developed into an important international cashmere distribution center and processing base. The textile industry has become a pillar industry and an important livelihood industry for Ningxia's economic development. The total output of Ningxia cashmere accounts for 70% of the world's total and 60% of the world's annual output value of nearly 8 billion yuan. The Ningxia international cashmere Fair has been successfully held for two years and will hold third sessions in 2012. Such a large scale, high level and wide range of international events will help enhance the competitiveness and creativity of Ningxia's clothing and apparel industry, facilitate the exchange and cooperation between Ningxia textile and garment enterprises and domestic and foreign enterprises, and promote Ningxia's economic structural adjustment and spanformation of development mode. Wang Zhengwei, chairman of the the Ningxia Hui Autonomous Region, said that at the new starting point, we will firmly grasp the new opportunities for the country to carry out the strategy of developing the western region and firmly grasp the new opportunity of the industry's "shuffling" in the post financial crisis era. We will develop from the strategic height of building the inland open economic zone, and strive to create the most influential, well-known and prestige clothing and clothing events in the western region, and cultivate Western clothing with distinctive characteristics, loud and strong brands and strong strength. We will continue to nurture more business opportunities, gather more popularity, and radiate wider areas to show the magnificent style of Ningxia's clothing and apparel industry.