Interpretation Of Oscar'S Pay Dress Rule

The Financial Times published an article recently that Oscar will win the endorsement of the star's clothing and jewellery on the awards ceremony.

Many of the events at the Oscar awards show were notable, including silent films winning the best picture awards and the sudden resignation of Addie Murphy (Eddie Murphy) and Billy Christo (Billy Crystal) as host again.

But the most striking thing is the various colors and makeup.

This year, the major fashion brands have been riveted. In addition to paying attention to a lot of big names, they also compete with Tajessica Chastain (Jessica Chastain), Michel Williams (Michelle Williams), Runi Mara (Rooney Mara), Emma Stone (Emma Stone) and Berinis Bejo (B r nice nice) for the hope of Nova.

But what brands of clothes do these new stars wear, what brand of jewelry and accessories they wear, or how much amount of endorsement they can get, some of them even after giving awards, it is still a mystery.

The tradition of dressing for dressing has been a long tradition.

Some female stars signed four contracts to wear designer costumes for the ultimate enjoyment and sky high reward, "a person familiar with the Hollywood said.

"Everyone has a share: agents and designers can get a slice of it."

"But celebrities will not talk about endorsement," Simon Astaire Simon said. He used to be a celebrity Ambassador as a brand ambassador (especially between Astaire Charlize Theron and Bvlgari (Bulgari), and between Helen Lady (Lady Helen Taylor) and Armani (Astaire).

"They don't want to make money known."

Indeed, when it comes to the relevant practices in the industry, 12 of the 18 public relations managers and fashion power agents I interviewed were asked to speak without recordings. They were worried about the negative reactions from the Brand Company and (no doubt) celebrities themselves.

However, the message of endorsement products can still be seen in the media.

Last year, US Weekly reported that Tiffany & amp; Co paid $750 thousand to the Oscar prize giving host Annne Hathaway (Anne Hathaway) for wearing her own jewelry during the ceremony.

The same beauty also fell on Gwyeth Patru (Gwyneth Paltrow), and Louis Vuitton paid her $500 thousand, on the condition that she wore her own brand ornaments when she sang "Coming Home" on the night of the award evening party in.

All the stars attending the various kinds of parties flatly denied the authenticity of the report, but it still appeared on the website of American weekly.

In 2010, the fashion blog website Fashionista.com published many celebrities' price lists (usually dressed in designer clothes), which were collected by the industry's anonymous places.

The amount of remuneration varies from $100 thousand of Rihanna (Rihanna) and 80 thousand of Beyonce (Beyonc) to 60 thousand dollars of Julianne Moore (Julianne Moore).

The price list is still hanging on the Internet. No one seems to have questioned this.

However, the biggest event of getting paid for wearing accessories was in 2008.

A petition by Raymond Weil, a watch maker, brought Charlize Theron and her film production company Denver Delilah Films to court.

The reason is that when Theron attended the South By Southwest Festival in Texas, he wore a watch of Christine Dio (Christian Dior). At that time, her contract with lammont was still in effect. For this reason, lammonway asked Theron to repay the $3 million endorsement fee and other losses.

The lawsuit was finally settled, but the details were not disclosed, and the details of Theron's extra income were revealed in the verdict issued by the court.

For example, the details are revealed: when Theron attended the British Film Academy Awards Bafta in London in 2006, he received a reward of 50 thousand dollars for wearing more than two jewellery of Chopin (Chopard). At the Oscar Prize Presentation evening, he also received 200 thousand dollars reward for wearing the company's jewelry.

In the autumn of 2006, MontBlanc (Montblanc) agreed to pay $250 thousand to a charity, provided that Theron served as a model in his silver necklace advertising video.

In the same year, Theron wore the jewellery of Cartire (Cartier) to attend the Golden Globes (Golden Globes). Although she did not know anything about it, the court decision said that Cartire's work permit said that he had received a $35 thousand Cartire ring, a bracelet worth $7500, and a pair of Earrings worth $8000.

"As we all know, the advertising cost of the Super Bowl is $1 million per minute, because it's definitely worth it," Astaire said.

"The same is true of all awards parties."

Rita Vatnik, the boss of Lily et Cie, a retro style boutique in Losangeles, agrees with the Rita.

"It is said that Paris is the capital of the fashion industry, but Hollywood is the real capital.

There are celebrations of celebrities throughout the year.

Celebrity wear and accessories will naturally come in after endorsement.

In order to find out the details, last year's Oscar awards show, the media applied for 5000 news interview cards.

But it is difficult to measure the value of showing up at the awards ceremony.

"The overall value is hard to gauge, whether it's a feeling or a practical level," said Pamela Seidman (Pamela Seidman), a former vice president of brand marketing for fashion retailer Express, Valentino (Valentino) and Versace (Versace).

"No matter what the standard of measurement is, no one knows it will work," she said.

In addition, the image of celebrity endorsement is lasting and meaningful.

A few years ago, top clothing would be sold out, and the brand name also had an umbrella like effect (umbrella effect).

But the actual impact is much more than that.

When a young girl sees a female star wearing a Chanel skirt, she will soon become the Star Hunter of the brand.

Then she will buy Chanel perfume, wallet and cosmetics.

For Chopin, which has sponsored many awards ceremonies, the appearance of these celebrations, especially the Cannes Film Festival, is also a matter of selling.

"Showing a face has a direct impact," said Chopin, President of Chopard international communications. She also cited the example of Umma Thurman (Uma Thurman) attending the Cannes Film Festival last year in international.

"She wore a beautiful emerald earring to attend the film festival.

This earring was seen by a Chopin brand VIP customer and sold off that day. "

Chopin refused to respond to Mundy's claim for wearing the earring.

Hollywood designer Philip Bloch (Phillip Bloch) includes many famous stars such as Sandra Bullock and Jada Pinkett Smith (Jada Pinkett Smith), and he said, "now this has become a complete business out of the Bloch."

James Grant Grant, a co-founder of marketing consultancy Starworks, seems to say that part of the reason for the increasing popularity of endorsement is the result of changes in the entertainment business model.

"The source of income of Hollywood has changed," he said.

"Nowadays, fewer and fewer films are produced, but there are lots of investment in action movies and 3D films, but the quality of drama and romantic comedies is becoming less and less.

TV plays have become a reality rather than an actor, so actors can only find ways to make money.

There are fewer and fewer studios supporting film production, and the budget for awarding ceremonies to designers, costumes and artists is getting smaller and smaller.

So actors turned to endorsement brands to get rewards.

Wearing jewellery to the occasion of the awards ceremony became a feast.

An industry expert who matched several cooperative pactions said that the market price of the Hollywood star wearing the brand jewellery for Oscar's nomination was 500 thousand dollars.

At the same time, the one-year "image ambassador" contract, which includes the wearing of jewellery, attending the celebration, receiving media interviews and wearing brand logo ornaments, will be paid for several million dollars.

But sometimes, as many industry practitioners are anxious to emphasize, the cooperation between the two parties does not involve money at all.

"To cooperate with designers, actors are very proud and willing to speak for free, so the relationship between them is very harmonious," said Marilyn Heston, Marilyn Heston of Losangeles fashion. She acted as a broker in this year's Zac Posen and Zach Posen Webster, MontBlanc and other jewellery companies.

She added that compared with young designers, big brands have an advantage over women celebrities in endorsing their brand clothing.

"These big brands are full of money and have prepared 5 or 6 sets of costumes for each star, many of which are specially customized.

Ultimately, if only one actor can make up for a costume, there will be a successful example.

Small design companies do not have such strong strength.

Industry observers believe that this situation will not change soon.

Ilaria Alber-Glanstaetten, chief executive of luxury consulting firm Provenance, said: "as long as the popularity of celebrities is booming, I do not think consumers care about the endorsement of the brand.

On the contrary, there will be no more readers to read celebrity magazines.

The relationship between the award ceremony and sales is still to be confirmed, but this question is related to exposure.

I think every brand is worried about being absent from these big celebrations.

So it turned out to be the fact that other brands have come out in the face and have their own capital. "