CHIC2012&Nbsp; "Crossing" Shows Brand Confidence &Nbsp; Helps Industry Spanformation.

On the morning of March 26th, Wang Tiankai, chairman of the China Textile Industry Federation, honorary chairman Du Yuzhou and Xu Kunyuan, accompanied by the head of the CHIC organizers, visited CHIC2012. Zhu Hong, a member of the Party group and chief engineer of the Ministry of industry and information technology, honorary president Lin Naiji of the China Textile Industry Federation, director Zhou Liujun of the Ministry of Commerce and business services, He Yanli, vice president of the China Light Industry Federation, He Yanli, vice president of the China Light Industry Federation, and Cui Zhongfu, vice president of the China Federation of logistics and purchasing, also participated in the first day of the CHIC2012 visit.

　　 mainland Fast fashion Be confident

Wang Tiankai and his party started from CHIC's 20 year retrospective corridor, and visited the E2 sports / leisure wear exhibition area, E3 leather fur, down area, E4 children's living hall, W4 designer's gallery and W3 women's wear hall. When he came to the CHIC for 20 years to review the promenade, Wang Tiankai highly praised the mobile phone scanning two-dimensional code for promoting brand publicity and using mobile phone applications to assist the brand to expand the static display of e-commerce.

Xu Yingxin, executive vice president of the textile industry branch of the China Council for the promotion of international trade, said that in order to promote brand technological innovation, the organizers made many attempts at this exhibition to combine today's leading mobile phone technology with brand development, advocating the use of technology to enhance the interactive relationship between consumers and clothing retailers.

This year's CHIC E2 sports / leisure wear exhibition area is divided into 4 special areas: "classic leisure", "dynamic fashion", "fashion outdoor" and "fashion cowboy". It shows the fashion lifestyle and healthy lifestyle of the mainstream consumer groups. The classic style casual wear brands such as Bin Bao, Viske and so on are coming on the stage. Young fashion brands such as Wafi Geg, Kyrgyzstan, DUSTY and so on are very active. Metersbonwe, the giant in casual wear area, is making a group debut with its excellent brands. Brino, 3543 and other brands are also on display, bringing fresh experience to casual wear exhibition area. It is worth mentioning that the brand development of Fujian is strong, and the styles of brands such as Wolf Road and tall are focused on conveying brand culture and lifestyle.

Wang Tiankai and his delegation held a detailed understanding of the brand's participation in Metersbonwe's booth. Wang Quangeng, general manager of Metersbonwe Brand Company, revealed that during the CHIC2012 period, Metersbonwe's MB city series TAGLINE, MooMoo and MTEE had attracted the attention of many professional audiences.

The appearance of CHIC is the first time in recent years that Metersbonwe has concentrated on the multi brand, large-scale display of the "fast fashion" brand concept to the industry and the market. Wang Tiankai said that at present, the international fast fashion group is active in the Chinese clothing market. The concentrated display of Metersbonwe has promoted the local brand's "fast fashion" concept, and further shows that Chinese local brands are full of confidence in the development of "fast fashion".

During the visit to Fujian Huaqi environmental protection printing Co., Ltd., Huang Lisha, chairman of the company, introduced to Wang Tiankai that the hundreds of high-end men and women's fashion show exhibited by Fu Jianhua were all made of "cold spanfer printing" fabrics, which can fully display the advantages and charm of cold spanfer printing technology and its fabric products. Wang Tiankai expressed the hope that the domestic textile and garment industry will increase the promotion of "cold spanfer printing" fabrics and allow more consumers to recognize such products.

Industry development needs market driven

Du Yuzhou and his party visited E1 men's wear and E2 sports / casual wear exhibition hall respectively. At the YOUNGOR booth at E1 men's wear hall, Du Yuzhou stressed that at present, domestic brands are eager to lead men's fashion. This not only depends on the strength of the brand itself, but also requires the whole market to initiate together to drive the overall development of the industry.

The leading brands of China's men's clothing industry, such as YOUNGOR, Shan Shan, and red beans, continue to show their momentum and show their unshakable industry status. Bosteng men's wear, Brandon and YOUSOKU, which are famous for their fame and fortune, are from Bosideng group, Nanshan Group and Dayang creation respectively. Their thick and thin hair is increasingly showing the atmosphere and strength of the men's wear exhibition area. In recent years, Ray Tibor, Niu Qi, Alston, Satchi, and so on, which are outstanding in market performance, have added new vigor to the men's wear exhibition area. While CHIC, who is a "fast fashion brand in China", has also exhibited a "autumn and winter" release around the theme of "CUTTINGTIME". "The cup of Chinese youth fashion buyer competition" also held a press conference at CHIC2012 to kick off the event. And the main SPA mode, Alton, shows the mission of "let every man have a fashionable dress of value for money".

During the visit to the Shan Shan booth, Du Yuzhou said that enterprises should support all aspects of production, supply, culture, circulation and so on. As the cost of enterprise and brand operation is gradually improving, local brands should enhance the added value of products.

During the visit to Bosideng, Du Yu Zhou watched a static exhibition of the 25 year history of the company held by Boston on the booth. Du Yuzhou paid special attention to Boston's flagship store, which is to be opened in Oxford street in London. He said Bosideng is the leader of China's clothing industry. The move to London is an important symbol of China's clothing brand going to the world. We hope that Bosideng will continue to make efforts to make greater contributions to the rise of the national brand.

This year, red bean carries five brands IDF women's wear, ZUO, HODO men's clothing, Hun Dany, red bean home at the same time at the same time CHIC, Du Yuzhou, after understanding the above brand development situation, said that the red bean brand is many, is very glad to see that the red bean has strengthened the strength in the promotion of the single brand.

Identifying features and entering the Chinese market

Xu Kunyuan and his party first visited the IMAGE brand in Hongkong Pavilion for W1. Xu Kunyuan said: "young people are one of the biggest consumer groups of clothing nowadays. They are full of youthful vigor and fashion trends. At present, there is a serious competition in the market homogenization. The brightly coloured clothing design can quickly arouse the interest of young people."

When visiting the W2 Pavilion, Adidas's brand SLVR booth director said that SLVR is the most fashionable brand of Adidas, and entered China in 2011, which is in the opening stage of the Chinese market. Xu Kunyuan said that before foreign brands enter the Chinese market, it is necessary to understand the characteristics of the Chinese market beforehand, and must operate in combination with the consumer psychology of Chinese consumers. Nowadays, the domestic sports brand is also doing well. In competition, we must find our greatest characteristics and break the competition of homogenization so as to highlight the tight encirclement.

CHIC2012 overseas exhibition area contains nine exhibition areas: "Milan WHITE", Italy SEINT, American fashion exhibition organization ENK, Germany national exhibition group, French Prais Forever, Japan, China Hongkong, Korea Fashion Exhibition (Preview in CHINA 2012) and fashion boutique district (Style & Signature), which represent the high-end designer brand of Italy, and gather more than 400 brands from 21 countries and regions, including Greece, Israel, Spain, Canada, Belgium, Turkey and India. In 2012, CHIC overseas exhibition area improved the quality of exhibitors and exhibitors, and brought viewers to the forefront of global fashion.

After visiting the overseas Pavilion, Xu Kunyuan concluded: "visiting overseas exhibition groups shows me the excellent standards of design and quality of overseas brands, as well as their huge demand for entering the Chinese market." Xu Kunyuan also stressed that the Chinese clothing brands are gradually narrowing the gap with foreign brands. From some successful brand cases, some have even surpassed foreign brands, which makes people more confident of the domestic clothing industry.