Children's Clothing Industry In China Is Looking At Children's Clothing Without Animation.

　　 Doctor frog It is a wise strategy to abandon the concept of anime culture, attack familiar children's clothing market and extend to the baby industry.

Child enterprises "get together" animation

Be located Dongguan City Tianxiang Garment Co., Ltd. will participate in the Animation Fair for the first time this year. Although for the purpose of exhibition, Pei Li's general manager, Pei Li, is very modest. Only for learning, but from his words, he reveals that he wants to seek a strong demand for the cooperation of professional animation and original enterprises for the company's brand.

As a matter of fact, more and more domestic children's clothing enterprises are now denying heavy gold to hire professional animation teams to create exclusive cartoon images, and use children's programs to mobilize animated cartoons, cartoon manuals to a full range of animation marketing offensive.

In 2011, Li Guo Together with "Duo A dream" and "Transformers", Taizi lung launched the project "Dragon Prince's galactic adventure" project; today's boy Wang invested 20 million yuan to make animated play "today's children's world"; small playful leather made huge sums of money to make animated cartoons "little play leather"; Green worked with Golden Eagle cartoon to create animated cartoons with TetA cubs as a prototype; Sheng Ke shoes and shoes made animated cartoon "Jamie bear".

Huang Liangsheng, general manager of Shishi little leather garment Weaving Co., Ltd. believes that "the future competition of children's wear market will be the confrontation between brand and brand, and the collision between culture and culture."

For small children's clothing, Huang Liangsheng implemented the "three steps" animation marketing strategy: cartoon image animation - derivative products. In July 28, 2011, the three sides played together with Kung Fu animation and CCTV Animation to create 104 sets of fun animated "fairy tales of small playthings".

Huang Liangsheng said that by creating high value-added products with cultural connotations and unique personalities, to ensure that their products have a higher reputation and competitiveness in the market competition, and through the authorized business of animation, a full range of authorized commodities, such as stationery, toys, gifts, household goods, etc., will be produced. This will bring huge economic benefits to the small skin, which will be unmatched by other brands in the industry.

"Developing animated script is not profitable, but the economic benefits of its derivatives are immeasurable." Pu Xinquan, the chairman of today's Tong Wang, broke the mystery. He regarded the animated drama as a stepping stone to open the bigger market, and finally achieved the ultimate benefit in the main product children's clothing.

At present, China's children's clothing enterprises have gone through the embryonic stage of the initial stage of business, ushered in another spring dominated by brand and creativity, and the market behind them has been expanding rapidly. Under such circumstances, today's Tong Wang Garment Co., Ltd. has further strengthened the development path of cultural marketing to extend product value.

"More than 10 years of marketing system, so that enterprises in today's thick and thin, entered a rapid development period." Pu Xin Quan said that the company will combine the animation image to hold sports meet, art festival, composition competition and so on, and infiltrate the brand culture, creativity and story into the minds of young children, so as to become loyal consumers.

Fang Weicheng, the brand manager of Kate (Fujian) children's products Co., Ltd. also believes that it will be a good attempt to develop some cartoon characters for the extension of independent brands. "Our company is also considering this content."