Wu Hou Went To Chongzhou To Witness The Three Move Of A Shoe Factory In Chengdu.

In the 15 years since the shoe making industry, Xie Ping's shoe factory has moved from the glass fiber tile house of the nine group of Taiping Village of Yongfeng township to the Sichuan leather processing trade zone of Shuang Nan, and then moved to the shoe industrial park of Wuhou West. Now it has moved to the shoe industrial Park of Chongzhou Industrial Development Zone.

Along with the move again and again, Xie Ping's shoe factory has developed from a backward manual workshop to a modern shoe production line.

Operation brand

"OEM is constrained by traders everywhere, and creating brand is the only way out for enterprises.

Through the process of OEM, we have learned the real skills and operation autonomy.

Entrepreneurship

The production of several Fiberglass tile roofs is almost entirely manual.

Site: nine groups of Taiping Village, Yongfeng Township

In the 90s of last century, hundreds of large and small leather shoes factories were gathered in guangfuqiao and dragon claw weir areas.

Xie Ping is a native "Yongfeng township" (now red Pai Lou Street) people, he also looked at the shoemaking business.

Hundreds of family shops and small shoe factories in the locality sell their own shoes. Although they are small in scale and small in output, some can only sell on Lotus Pond stalls, but they are rich families everywhere.

Xie Ping feels that making shoes is promising.

The stock market in the 90s of last century earned Xie Ping the first barrel of gold.

In 1997, he raised about 500 thousand yuan, founded the GUCCI shoe industry Co., Ltd. in Chengdu, and built a shoe factory in the nine group of Taiping Village, Yongfeng township.

At that time, many shoe bosses were ten thousand or twenty thousand yuan, and Xie Ping's 500 thousand yuan has become a big investment.

While stepping up its construction, Xie Ping spent about twenty thousand yuan registering two brands of GUCCI and silner.

In fact, the shoe factory at that time was 3 acres of land, and the factory buildings were several Fiberglass tile roofs. There was no advanced mechanical equipment at all. Nearly 200 workers were almost manually operated, producing about 2000 pairs of shoes a day.

Although it is an unknown leather workshop, Xie Ping hopes to create a famous brand of women's shoes in China.

In the yard of a small workshop, he wrote with his pen on red paint, and wrote several words: "honesty, innovation, dedication and progress."

At that time, the leather shoes in Chengdu were all hand-made, not to mention the design of women's shoes, and there were no women's shoes designers in the market.

What kinds of shoes do shoe owners feel?

One move

Production still relies on handmade brands to enter local shopping malls.

New site: leather processing trade area of Sichuan Province

Business is good, and shoe factories naturally need expansion.

In 1999, Xie Ping moved the company to the Sichuan leather processing trade zone, which was planned by the government. The factory floor area was expanded to 14 mu. At the same time, 3 small factories on the verge of collapse were purchased, and a 5 storey stainless steel decoration factory was built. Although it was considered a modernized workshop at that time, the production was still free of handwork, and about 3000 pairs of Nissan shoes.

In 1999, the GUCCI shoe factory successfully won the naming right in the "Wuhou District 99 leather processing trade shoes exhibition", which was established by the government and the company sang opera.

Although Chengdu's shopping malls didn't accept local women's shoes for a long time, GUCCI became a special case at that time.

With the help of the Chengdu municipal government and the Wuhou District government, GUCCI shoes entered the Chengdu Pacific department store.

In 1999, after visiting a large shoe factory invested by Taiwanese businessmen in Guangdong, Xie Ping could not sit still.

About 1300 acres of factory area, the advanced production line, can not help but let him sigh.

How can we have an advanced production line to expand reproduction? Under the arrangement of a manufacturer of production equipment, Xie, the equal shoe owner of Chengdu, visited Italy's modern shoe factory.

Xie Ping and others are suddenly enlightened by advanced equipment, scientific management and brand with independent intellectual property rights.

However, the introduction of advanced equipment has no place to play; the expansion of reproduction, the recruited workers have nowhere to rest.

The factory area of 14 Mu is still too small for shoe factories.

Two move

With the modern production line, the international brand of OEM production.

New location: shoe city industrial park, Western Wuhou District

In 2002, Wuhou District implemented the idea of intensive development of footwear industry, and built a 5.13 square kilometers west shoe capital Industrial Park in cluster bridge and Jinhua area.

Xie Ping's GUCCI company became the first shoe company to enter the park.

The first phase of shoe factory has been built for 11 months from foundation laying, construction to installation and commissioning.

With the continuous improvement of infrastructure, such as roads, pipelines, greening, telecommunications, electricity and so on, the two and three phases of GUCCI shoe factory have been completed.

By 2006, the GUCCI shoe industry had planned to build 100 mu modern shoe factories in the industrial park.

During an outing, Xie Ping had an in-depth contact with the international footwear traders.

After a thorough understanding of the brand of International Women's shoes, he discovered the huge gap between Chengdu women's shoes and international brand shoes, which prompted him to calm down and narrow the gap with international famous brand women's shoes by processing international brand women's shoes order.

After the company has a first-class production plant, Xie Ping imported from Italy and other countries the world's leading facial assembly line, the bottom line, auxiliary high-tech equipment.

By 2007, the company had developed to 5 modern production lines.

GUCCI began to produce OEM for CK, NINEWEST and other internationally renowned women's shoes.

However, Xie Ping's huge purchase of Italy's original shoe line requires huge matching orders, so he has to reduce domestic orders.

The company's production line is

Three move

Start running the old brand site to create a city complex.

New site: Chongzhou Industrial Center Development Zone shoemaking Park

Affected by the financial crisis, the rising cost of raw materials and manpower, currency exchange rate and other factors, the profit of many shoe companies engaged in OEM processing has been exploited by the middle traders, and at the same time, they are suffering huge market risks.

The pace of "moving east shoes to the west" has accelerated, and shoe manufacturers gathered in Chengdu to become the destination of many Eastern shoe companies.

In recent years, the shoe industrial park and its surrounding areas in Western Wuhou District have gathered more than 80% of shoe-making enterprises in Sichuan Province, forming a scale industry with an annual output value exceeding 50 billion yuan.

However, can Wuhou District's land resources, energy, skilled workers and supporting industries support the shoe factories to expand production?

As a result, the footwear industry of Wuhou moved to Chongzhou and other places gradually.

Wuhou District began to clean up and straighten out the footwear market in the whole region and promote the pfer of footwear enterprises.

However, if you want to invite your own company out, Wuhou District is also a winner.

After the shoe factory has moved to Chongzhou, the land in the central city will be used to build an economic new area outside the third ring road.

Nowadays, the shoe city industrial park in Western Wuhou District has been incorporated into Wuhou new town. It has been pformed from the construction Industrial Park to planning and construction according to the city.

At the end of last year, GUCCI also launched the relocation of the production base, and moved the manufacturing plant to the shoe industrial park in the Industrial Development Zone of Chongzhou.

Since the first half of last year, GUCCI has also spent a lot of money on training enterprise employees, building a brand operation center in Guangzhou, and creating domestic trade channels.

In addition, the company also started the construction of exclusive stores, so that some Guangzhou shoe enterprises can process GUCCI shoes.

"OEM is constrained by traders everywhere, and creating brand is the only way out for enterprises.

Through the OEM process, we have learned the real skills, and the time to run our own brands is ripe.

Xie Ping said that the site of the company located in the core area of the Chinese women's shoes center in Wuhou District will be built into Huijin International Plaza, which integrates women's shoes development, business office, catering and entertainment.

Xie Ping disclosed that Huijin International Plaza project covers an area of about 100 mu, with an investment of 1 billion yuan, and will achieve an increase of 20 times the total output value.