The Simplicity Of Lee Lang Swept The Chinese Costume &Nbsp; "Oscar".

In March 25, 2012, the Eighth China clothing brand annual award presentation ceremony, known as the "Oscar" of the Chinese clothing industry, was held in Beijing Century Theatre.

At the scene, nearly 2000 people attended the ceremony, including fashion related personages, business representatives, award-winning representatives of brand annual awards and media reporters.

The six month nominations, social tests and final reviews, and internationally renowned auditing advisory services PWC company conduct audit monitoring and ticketing all the way.

It is understood that the annual award of China clothing brand is sponsored by China clothing association. Every year, according to the characteristics of the industry development and social atmosphere, special awards will be set up in different places and categories.

This event has set up ten awards for Chinese clothing brand style, innovation, potential, quality, planning, marketing, public, value, achievement and promotion.

In addition to the award of the Chinese clothing brand promotion award, one of the other awards will be set up and two nominations will be awarded. The brand with the award will become the "brand of the year" of the Chinese garment industry.

As an annual brand annual event, Chinese clothing

The annual public award of the Chinese clothing brand was awarded by the company. The award is based on the evaluation of the brand's market awareness; the specific assessment includes consumer awareness, market reputation and social welfare.

The nominations for the public awards include Li Lang, AI Deng Bao and Qipai.

With the simple style of its product design, and the establishment of the brand culture, Li Lang has accumulated a series of brand image measures to accumulate brand reputation in the market and consumer loyalty to the brand.

Hu Chengchu, vice president of Li Lang, said: "simplicity is not our simplification. It is our direction to be busy and not blind. Relaxation is our accomplishment. Relaxation is our connotations. Leading fashion is our dream. We should create a fashionable international" Le "with cultural and artistic ideas.

It is true that Li has always guided the fashion trend of Chinese men's clothing with a simple attitude.

For the industry and consumers who are well versed in fashion, simplicity is an eternal topic in the fashion industry.

However, the simple and simple design concept of Li Lang avoids the monotonous pursuit of simplicity and makes the design monotonous. At the same time, the principle of simplicity guarantees the grace and appropriateness of clothing.

"The design concept of Li Lang has the same meaning as the true meaning of life."

Hu Chengchu explained that after experiencing the ups and downs of life, he knew that life was plain and precious.

But light is not the same as tedious, and occasional surprises can be dotted with life.

This is also true of his design style.

This public award is a recognition of consumers' simple and simple attitude towards life.