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    Han Han Renews Everyone: Does IPO Fail To Cause Swelling Pain?

    2012/4/8 20:54:00 11

    Van CustomerIPOInventory

      

    Van guest

    In the 10 key cities such as Beijing and Shanghai, a vigorous outdoor advertising campaign was launched. The lamp boxes were all over the streets and subway. Han Han smiled and said, "there's spring, no fear."


    In fact, for the extensive promotion of all customers, some people in the industry have already claimed that they are too radical.

    About customers

    IPO

    People seem to be more interested in topics.

    Last year, with the cold of the capital market, the IPO reservation time was one year ahead of schedule, trying to speed up the landing.

    However, because of the deterioration of the capital market environment and the intensification of competition in the same industry, the United States has had to postpone and suspend the IPO process.

    Not long ago, CFO and chief financial officer both left.


    In December of last year, all passengers were high.

    Stock

    Backlog and capital chain tension and loss of news constantly, for such a negative, everyone admitted frankly that he made mistakes, especially category expansion, into some of the categories should not enter.


    After 6 rounds of financing, the chassis has been quite large. The policy of sprinting IPO has brought inflated consequences to customers.

    IPO failed, but it brought management pain.

    It is reported that the most important functional departments of customers are divided into marketing centers and product centers.

    The product center has a direct control of the supplier's order authority. In the past few years, the relatively stable structure and the high performance have made a chain of interest. The order and inventory management often lack intensive coordination.


    These problems have made the management of grass-roots units appear microcosmic runaway.

    People familiar with customers said that at the time, the middle and lower level employees of the product center could even issue tens of millions of orders.

    In the past year, since August last year, Chen said that "high level is impatient and grassroots is arrogant and corrupt."


    For all customers, people still want to hear more about their IPO voice. For the current form of capital market, IT commercial news network reporter Ye Zhou has interviewed Fu Dekun, founder of Red 10 three private equity fund and trend salon founder, and he has a unique view of IPO.

    He said that unlike customers who are listed on vip.com and have gone through six rounds of financing, they are larger. At the same time, after the six round of financing, the interests of more investors are bound together with customers. For the future IPO, this is a gene that can not be underestimated.


    In addition, customers have a larger market share. After several years of development, customers have more stories than vip.com can tell. In the future, IPO will look at the operation of underwriters and shareholders in the capital market.

    Fan's market coverage and sales data will stimulate investors, which is the biggest difference between vip.com and Hong Kong.

    In the future, the forecast of IPO's share price will not be as bad as that of vip.com.

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