China'S Children'S Wear Market Has Strong Competitiveness.

Judging from the trend of garment development over the past few years, clothing brands at home and abroad have entered China's children's clothing market.

Children's clothing has gradually become a "plate lunch" in the eyes of the relevant enterprises.

For the time being,

Local children's wear brands have made brilliant achievements.

In the face of such a huge market, many brand enterprises have asked for "a share of the cake".

Cui Hongbo, chief executive officer of Shanghai Zheng Jian Brand Management Consultants Ltd., said: "children's clothing market is the last piece of cake in China's clothing market.

This year, children's clothing industry is still in a period of rapid growth, but the pattern will become confusing.

According to the data provided by brand management, Adidas, Nike and Barbara are the top three children in the domestic market in 2011.

At present, the first brand of the local children's clothing industry, Barbara (from Semir), achieved 756 million 933 thousand and 700 yuan in the first half of 2011, an increase of 57.48% over the previous year, which is higher than that of "Semir" casual wear.

Such a good performance, had to let other brands "jealous", so Metersbonwe, good news bird, Taiping bird and so on have tested children's clothing.

International sports brands are eager to try.

In recent years, sports brands are also looking for new profit growth points.

"

It will become the next battleground for all major sports brands.

Cui Hongbo pointed out.

It is understood that Adidas and Nike have entered the children's wear market 10 years ago, and domestic sports brands Anta, Lining and 361 degrees have launched children's clothing products in recent two years.

From the price point of view, Adidas and Nike children's clothing are positioned in the high-end market, Anta children's clothing is positioned in the low-end market, and Lining's children's clothing is also aimed at the middle end.

Recently, Nike brand vice president Nike sports (China) Co., Ltd. General Manager Qi Kai elder brother told the author, Nai Kezheng and good children group on children's clothing matters for strategic cooperation.

At present, Nike's development of children's clothing market is mainly dependent on the strategic cooperation with the good children group. Good children have become the largest agent of Nike's global children category.

Song Zheng, chairman of the good boy group, disclosed to the author that 10 years of cooperation with Nike, and now there are more than 900 Nike children's wear stores in China, with a total sales of over 1 billion yuan.

In terms of e-commerce, sales in the past two years reached 200 million yuan in the case of distribution through Internet channels.

He believes that vigorously developing e-commerce in 2012 will greatly accelerate the growth of performance.

An international luxury brand tries water children's clothing in China

Domestic brands face the layout of international brands for 10 years, so they need to refine their positioning more accurately.

In April 2, 2011, Dior children's clothing opened in Shanghai's Hang Lung Plaza, which means that international luxury brands began to enter the Chinese children's wear industry.

According to the data, there are 380 million children aged 0 to 16 years in China.

In 2003~2008, the consumption of children's clothing at 3~12 years old increased from 42 billion 500 million yuan to 68 billion 700 million yuan, with an average annual compound growth rate of 10.09%, accounting for 80.10% of the total children's wear market.

It is estimated that the market will exceed 100 billion yuan by 2013.

In this regard, Cui Hongbo believes that from the perspective of market competition, international brands occupy half of the country and almost monopolize the high-end market, while the brand influence of domestic brands is not strong enough. "Unlike adults, buyers are their parents, so the demand for brands is very high."