South Market Is "Saturated" &Nbsp; Quanzhou Fabric Enterprises Will Enter The Northern Market.

At the beginning of April, from the eighteenth China international textile fabrics and accessories (Chun Xia) Fair (Intertextile Chun Xia exhibition) returned to Quanzhou accessories enterprises did not have any rest time, but entered a more busy stage.

"Hundreds of customers' information brought back from the exhibition should be filed in one file and then coordinated with the offices in Beijing to carry out customer tracking."

Xu Xiaohu, planning manager of Fujian wing Gu group explained.

It is reported that from the Intertextile spring and Summer Exhibition, most of them are information from northern merchants. These will be the key targets for the second half of the year.

It is not only a permanent family that sets eyes on the northern market.

Its Quanzhou counterparts, including Longfeng textile technology, Xiang Hong textile, Lian Jie textile and Federation Sanhe, have launched the plan to "enter the northern market".

After the Intertextile spring and summer exhibition stage blossomed, Quanzhou accessories enterprises began to take action and "go north" in a big way.

South market "saturated" homogenized extrusion space

"Just before the exhibition, we just lost a Guangdong order.

This order has been in contact with us for a long time, but our marketing team has just reported the price to the customers. Second days later, some peers reported a lower price, almost approaching the critical point of cost price.

After considering it for a long time, we still chose to give up the order.

We have encountered a lot of this situation. It has become more and more obvious in the past two years. It can be said that it is the status quo of the fabric market in the south.

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And this is not the case.

"In Shishi, the base of the Quanzhou fabric enterprise, you come to me and do not give up the price competition, every day is staged."

One industry insider said.

The industry also told reporters a case: at the end of last year, a local fabric company sold millions of yards of grey cloth, and only added a few cents to the cost price per yard.

The price of the fabric market in Quanzhou is discussed.

"How can this business be done? The cost of a few yuan is only sold at a few cents, and where is the labor cost, the management cost and the store rent cost? Perhaps the enterprise is eager to return the funds at the end of the year, but this kind of low-cost processing method should not be done.

Once someone starts a business, the whole market is in chaos. "

Commentators in the industry commented.

With the serious homogenization and vicious price competition, many textile enterprises in the South market are miserable, but they have to follow the market.

"Enterprises that do routine products can only follow the market.

Some large and competitive enterprises have the right to speak, but many times they are helpless. "

Yong Gu, Lian Jie, Liang Xing dyeing and weaving enterprises all said.

Large scale "northward" attacking autumn and winter products

"In general, the South market has become saturated.

Only by going north can we develop new markets and seek more orders and future development.

From the perspective of businessmen, Zhang Xueli pointed out the cause of "northward" of enterprises.

For the first time on the stage of Intertextile spring and Summer Exhibition, Xiang Hong's textile goal is clear. Whether it is the product category or market research, it refers directly to the northern market.

"Before the exhibition, the company's top executives visited several textile markets, and finally decided to set up their own offices in Shijiazhuang and focus on developing the northern market."

Zhang Xueli said.

It is reported that Xiang Hong has entered the Shenyang market four years ago to sell, but has been just trying to open up, no special person is responsible for follow-up, the establishment of this independent office, marking the company's official entry into the northern market.

Similarly, Fujian Longfeng Textile Science and Technology Industrial Co., Ltd., the first time to stand on the stage of the Beijing exhibition, has attached great importance to the exhibition, bringing the latest functional fabric products, many of which are patented achievements and latest research and development results.

"All along, the market of Longfeng textile technology is mainly concentrated in the south of Shengze.

But in the autumn and winter exhibition last year, the company met a number of northern customers and won the order through follow-up services.

In 2012, our goal is to open up the North China market and expand our business outlets.

To this end, we set up the Beijing office earlier. This exhibition is also intended to further approach the market and look forward to reaching more target brand customers in the short span of a few days.

Wu Xiujian, deputy general manager of Longfeng textile technology, said.

Including many companies such as Yong Gu, Lian Jie textile, and so on, they were aiming at it several years ago.

"For fabric enterprises, autumn and winter products sales are the top priority of the year.

The northern market is fond of cotton fabrics, heavy windbreaker fabrics and high-end outdoor fabrics. These high-end autumn and winter products will bring good benefits to enterprises.

Therefore, we will intensify our efforts to follow up the marketing and service of the northern market.

Although the product category is not the same, but Xu Xiaohu, and Lian Jie textile business manager Ye Yayuan said.

Rival many "novice" to expand market segmentation

Although ambitious, but in the north of this relatively unfamiliar away from home, "novice" on the road of Quanzhou fabric enterprises immediately felt the pressure from all sides.

L enterprises, which are mainly made up of fabrics, are among the first enterprises in Quanzhou to enter the northern market.

Four years of deep ploughing, its sales in the northern market gradually stabilized.

In this year's exhibition, reporters saw a negotiation between the company and a northern partner. The two sides are still like the height and size of the north and south.

"This has only been talked about for a few months, but the price is large but the price is low. Even so, many competitors from Shandong are watching.

Now the market is not a special boom. This is also an old customer. It is neither done nor done.

For the strength of the northern customers and the covetous eyes of the northern competitors, Mr. Lin, the head of L business, sighed and seemed to have become accustomed to it.

The pressure faced by Quanzhou enterprises is evident from the current Intertextile spring and Summer Exhibition Hall.

On the one hand, Shandong's Ruyi and Lu Tai textile and other booths have good location and large area. These northern textile market hegemony shows the host's domineering through the advantage of special exhibition.

On the other hand, the high-end fabric manufacturers from Italy, Japan and Korea and other countries and regions are also a strong competitor.

"Visiting the booth of large northern enterprises, there is virtually pressure.

Italy, Japan and South Korea counterparts in the finishing technology than many domestic enterprises, they are so keen on China's high-end fabric market, this strong group attack, I believe that domestic enterprises are very sense of crisis.

Xiang Hong textile and other enterprises have said.

How to break through the pressure in order to occupy a place in the future market? Quanzhou enterprises have indicated that they will keep close to understand the market demand, and combine their own advantages to increase R & D and investment in new products and expand the market segments.