Shanghai Metersbonwe Apparel Limited By Share Ltd 2012 Outlook

Summary of annual report 2011

1 important hints

1.1 the board of directors, the board of supervisors and their directors, supervisors and senior managers of the company guarantee that there is no false record, misleading statement or major omission in the information contained in the report, and are individually and jointly liable for the authenticity, accuracy and completeness of its contents.

The annual report is abstracted from the full report of the annual report.

If investors want to know more details, they should read the full text of the annual report carefully.

1.2 the company's annual financial report has been audited by Ernst & Young Wah Ming accounting firm and has been issued a standard unqualified audit report.

1.3 Zhou Chengjian, the head of the company, Han Zhongwei, the head of charge of accounting and the director of accounting institutions (Accounting Officer), Zhang Li declared: "ensure the authenticity and integrity of the financial statements in the annual report"; and (1) the director of the accounting department (micro-blog).

2 company's basic situation

Review of 2011

In 2011, China's macro-economy achieved a steady and rapid development under the dual pressure of inflation and economic growth.

From the domestic apparel industry, on the one hand, labor costs continue to rise, fluctuations in the prices of major raw materials and production costs are rising. On the other hand, international competition brands are expanding rapidly and are beginning to penetrate into the two or three line market.

Under the influence of adverse factors such as rising operating costs, increasing competition pressure, large stock size and abnormal seasonal climate, through continuous innovation, the core competitiveness of products and brands can be strengthened, and timely and effective strategies can be adjusted to meet the needs of market competition, and a series of strategies such as brand, product and channel upgrading in the reporting period will be effectively landed.

At the same time, through the strategic adjustment of the network channel and the expansion of the discount channels, the company has significantly promoted the digestion of historical commodities, and improved its comprehensive competitiveness and risk tolerance.

This year, the company achieved operating income of 9 billion 945 million 57 thousand and 800 yuan, an increase of 33% over the previous year, operating profit of 1 billion 445 million 596 thousand and 600 yuan, an increase of 50% over the previous year, and a net profit of 1 billion 445 million 596 thousand and 600 yuan attributable to shareholders of listed companies, an increase of 59% over last year.

(1) Meters/bonwe brand management

In 2011, sales of Meters/bonwe brand including tax revenue exceeded 10 billion, and brand value and influence increased further.

During the reporting period, the company formed a well-defined product line with MTEE, MJEANS, MPLOAR and MSHOOZ by strengthening thematic and product development strategies, and launched a series of brand names "TAGLINE" and "independent MooMoo" in the year.

During the reporting period, the company's new channels expanded smoothly, and gradually developed Shopping Center shops, MooMoo children's clothing shops, discount stores and other channels.

At the same time, in line with the further development of brand upgrading strategy, the Meters/bonwe City fashion brand "TAGLINE" was launched. In December 18, 2011, Chongqing Xinhua International store opened its grand new flagship store, which attracted great attention from the market and promoted the brand image.

As of the end of the reporting period, the Meters/bonwe brand owned 4164 stores, including 659 direct shops, a net increase of 170, 3505 stores and a net increase of 609.

(two) ME&CITY brand management

In 2011, the ME&CITY brand developed rapidly, and the sales of tax revenue increased from 690 million yuan in 2010 to 990 million yuan, an increase of 44% over the same period last year.

This year, the ME&CITY brand continued to optimize and adjust its product mix. The product's fashion and cost performance were further improved, and refined and fashionable product positioning was further revealed. Meanwhile, the success of the second Michi Di Chao Tong competition led to the further expansion of ME&CITY kids brand name, and initially established exquisite, fashionable, comfortable, quality product positioning and small and large brand image.

In the aspect of marketing network construction, ME&CITY brand continues to deepen the channel development strategy and expand the new channel.

(three) logistics supply chain management

In 2011, the company increased its input to the logistics supply chain according to the needs of business development, and optimized and implemented all links.

The upstream process of supply chain is optimized, and the process of product development, production and circulation planning is optimized and optimized by the company strategic department lead supply chain optimization project. The feedback mechanism of market demand is strengthened, and an effective daily supply and demand communication mechanism is established, which increases the elasticity of product development and production plan.

We should explore the efficient circulation mechanism of commodities and analyze systematically the links from the perspective of optimizing the circulation of commodities.

At the terminal store level, we should accelerate the process of moving and selling goods, and at the warehouse level of each subsidiary, we should strive to create a quick allocation and turnover mechanism for goods, optimize the network layout at the regional distribution center level, and plan the layout of the logistics network based on the future and put it into practice.

According to the needs of the company's business development, the existing logistics network nodes are optimized, and the logistics infrastructure and logistics information system are continuously invested and promoted.

In June 2011, the six foci logistics center in Shanghai completed the construction of the two phase project. In December 2011, the regional distribution center in Shenyang completed the warehouse changing work. The upgrading of the distribution center in the above area increased the storage capacity and picking ability of the company's logistics system, and strongly supported the development of the regional businesses.

In addition, the company also carried out the layout and operation process optimization of some regional distribution centers and subsidiary warehouses, and fully tap the inherent potential.

(four) information system construction

In 2011, the company information system was further optimized for the supply chain management, promoted the improvement of ERP and BI system, upgraded the core network structure, improved the core data center core network switching redundancy, enhanced the stability of the whole network, supported the fine management of the business, and further improved the operational efficiency.

In 2011, the company completed the first phase SAP optimization project, further strengthening the internal operation of the company's financial management. Through the implementation of SAP BW data warehouse and business intelligence, the pparency of the supply chain was enhanced.

During the implementation of the project, targeted improvement and optimization were made according to the use of related business processes after the initial project was launched.

Through the implementation of the two phase of the PLM system, the efficiency of business collaboration has been enhanced, and the whole process management of product development business has been realized.

Outlook and business plan for two / 2012

In 2012, though affected by the sovereign debt crisis of some European countries, the world economy is unstable and uncertain. China's economy is also facing downward pressure. But at the policy level, the implementation of structural tax cuts, increasing the income of middle and low income people, improving the consumption ability of residents and expanding consumption demand have been listed as the focus of the annual government work.

The company considers domestic casual wear in 2012.

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(1) brand management

In brand management, in 2012, the company will focus on products and shops, upgrade products and store terminal management, and improve commodity management, store management and supply chain management through organizational innovation, mechanism innovation and supply chain mode innovation, so as to lay a solid foundation for long-term, stable and sustainable development.

1, through organizational innovation and mechanism innovation, we explore the establishment of store operation mechanism and financial management mechanism to achieve effective docking between upstream supply chain, headquarters management and support departments and stores, so as to achieve differentiated commodity mix and differentiated products in different stores.

We should deepen the supply chain innovation, establish a supply chain mode with direct differentiation and affiliate differentiation, enhance the synergy of commodity planning, and continue to explore the efficient circulation mechanism of supply chain goods based on terminal demand.

2, continuously improve the level of refined retail management, establish and promote the value marketing as the core of the category marketing system, deepen the seasonal terminal integrated marketing system, enhance the profitability of new products.

3, increase support for franchisees, and form a vertical and vertical management mode to help franchisees enhance their management capabilities, continuously improve the efficiency and efficiency of human resources, and achieve coordinated development, simultaneous development and healthy and sustainable development of franchising channels and direct channels.

4, explore and promote the establishment of standardized store operation system, and form a standardized operation system for reasonable matching and distribution of various areas, formats and locations.

5, we should continue to promote the optimization of profitable shops and the elimination mechanism of loss shops, promote the optimization of organizational mode and human resources structure, and establish a flexible budget control mechanism. We must strictly control costs and reduce operating costs through these measures.

(two) logistics supply chain management

In 2012, the company will continue to optimize the logistics supply chain. The following aspects will become the focus of our work.

According to the long-term development requirements of the company, we will continue to promote the optimization of logistics network.

On the one hand, optimize the logistics network of the existing regional and branch companies; on the other hand, fully exploit and improve the utilization efficiency of the existing logistics resources, and optimize the logistics operation process in the library.

Vigorously promote the information construction of the logistics supply chain, deploy the supply chain logistics information platform based on cloud platform, build the national unified distribution information system, realize the two phase of the pportation management system, and optimize the existing logistics information system through independent research and development, so as to provide strong supply chain logistics information system support for the development of the company.

(three) information system construction

In 2012, the construction of the company's information system will focus on the fine management of the sales terminal and supply chain, and continue to promote the construction of ERP and BI systems, strengthen the pparency of the supply chain, improve the capability of data integration and analysis, and further enhance the operational efficiency and support scientific decision-making.

We should further support the application system cloud services and actively respond to the challenges of massive business needs brought by meticulous management.

In 2012, the company plans to carry out the implementation of enterprise information security, carry out related projects around the terminal, server, network, data and other aspects of the enterprise, and optimize the information security management strategy at the same time, so as to enhance the level of information security management in the enterprise.