Shanghai Famous Shops Closing Down The Exhibition, Brand Follow-Up Development Analysis

Opening in May 26th

Now that the curtain has been successfully completed, the reporter learned from the Organizing Committee of the exhibition and the relevant brands that the participating brands, especially those who have been exhibiting for two or three consecutive years, all say that they have achieved good results and have played an important role in promoting the subsequent market channel expansion.

From ninety-eighth to 100th, famous from Spain.

HISPANITAS (Xi BAI) has been exhibiting for three consecutive years. The number of booths has been increasing, and the docking effect is better than before.

In order to better display the brand, Xi Bai added a special fashion show this year, so that many people can get a deeper understanding of the brand style and location of Hebai.

After several exchanges of exhibitions, merchants in Wangfujing, Beijing, are very interested in the brand of Xibai. It is reported that they intend to introduce this brand into Wangfujing.

The Rieker brand from Germany is the second time this year to participate in the Shanghai exhibition. Like last year, it is still dominated by brand presentation, so as to enhance its brand awareness and reputation in the Chinese market.

It is reported that five years ago, the brand began to plan to enter the Chinese market, and conducted market research in the same period. After last year's exhibition, many shopping malls in China sold olive branches to it. But, considering that the research report has not yet been completed, he has not hurriedly agreed to the "marriage proposal" of the mall.

This exhibition has deepened the feeling of friends of department stores who met last year's exhibition. At the same time, it also recognized more new friends of department stores and peer brands. Ian Brinkmann, President of China's regional brand, said that this will lay a good foundation for the development of China's market in the future.

The brand of iron three, which also has been participating in the exhibition for three consecutive years, has achieved fruitful results in the exhibition. It has successfully butted 3 shopping malls.

According to the three person responsible for iron, the first three exhibitors of the iron road appeared in the form of standard booth. There were many people on the spot, but there were not many active consultants. The second year was replaced by the special exhibition hall. However, due to the general decoration design, the popularity was also general, but it changed greatly compared with the first year.

After having participated in the exhibition for the past two years, this year's railway three has made enough preparations in the exhibition hall design, decoration and all aspects. "The effect is quite different. Many people in the shopping mall come to take the initiative to consult and discuss."

The appearance of the brand and the image of the exhibition hall can indeed affect the views of the channel people who have seen the exhibition over the years.

Some people in the Department Store (who asked to be interviewed) claimed that he had never seen the leather shoes brand in Wenzhou before. However, through the continuous understanding of the exhibitions in recent years, his impression and judgement on these brands had changed greatly.

He said, "this year, Zhuo Si Ni and great days are very good for people."

Other brands participating in the exhibition for the first time also say that the exhibition is only the beginning of docking. It is impossible to achieve one step at a time. But during the exhibition, we should seize every opportunity to communicate with the target professional audience. Even if we fail, we will do a good job of brand image guidance.

Apart from the brand name "marriage seeking", there are shoe dealers from all over the country who come to the brand "blind date".

Reporters random survey found that many agents came to the exhibition not to expect the brand to fall in love with each other at first sight, but to use it as a window to familiarity with the development trend of the footwear industry at home and abroad.

From Changshu

The agent stated his purpose of the exhibition. He said he would come every year.