Experts Point Out How Textile Enterprises Will Survive The Winter.

In late February, it was chilly in spring.

We go north from the old textile base, Handan, Xingtai, Shijiazhuang, Baoding...

An in-depth investigation was carried out on Hebei textile enterprises.

How can the enterprises survive? How can they cope with the situation in the predicament? Can the textile industry's adjustment and revitalization plan let them feel the breath of spring?

Dilemma:

Only 1/3 enterprises are struggling to support the "Spring Festival". The textile enterprises in Handan except cotton started at six in early March, and the rest are just started recently.

In February 19th, Li Xuegeng, deputy general manager of Handan Haisheng Wei Textile printing and dyeing group, worried that even after the company started to work, there was a different degree of stop phenomenon, and the equipment running rate was relatively low.

Like Handan, Shijiazhuang, Baoding, Xingtai and other places.

There is a phenomenon of "not open doors": 80% of enterprises because no orders, after opening the door only in the repair equipment, and can not really produce.

"At present, the textile industry, 2/3 enterprises have no money or even loss, only 1/3 enterprises are hard to support, the profit margin is only 6% to 8%."

Xu Jianlin, general manager of Xingtai Ning Textile Group, said so.

More than 85% of the products depend on exports.

At the Wuxi order meeting, which was just concluded after the national "two sessions", only 100 million yuan of orders was obtained, and at least 200 million yuan in the past.

"At present, the biggest difficulty of state-owned textile enterprises in Hebei is heavy burden. The most troublesome problem is the resettlement of redundant personnel, especially after the reorganization and restructuring of enterprises and the delisting of the market."

Changshan group chairman Tang Zhang Ming said.

The Provincial Textile Industry Association Wei Yongjun analyzed that the current homogenization of the textile industry is seriously overcapacity, and because of the shrinking demand for financial crisis in the international market, the textile industry has been caught in the "multi sided attack" situation.

Winter training:

First squat and jump to save energy.

In a depression, Changshan shares did well: last year, sales revenue was about 3000000000 Yuan, profits and taxes were 282 million yuan, and foreign exchange earnings from exports were nearly 30 million dollars, an increase of 108.42% compared with the same period last year. The textile production and sales rate reached 100%, and nearly 1400 NEW products were tested.

"Winter is not terrible. The terrible thing is that there is no way to get through the winter and nothing to do in the crisis."

Tang Zhangming believes that in the face of "severe winter", enterprises are facing two choices of "hibernation" and "winter training", and they choose the latter.

In early spring,

The garment processing workshop is booming, and the women workers are busy and orderly.

According to the introduction, the production orders of enterprises have been arranged for two months.

"First squat, jump, save energy."

At present, the foreign orders of Ning spinning have been gradually shrinking, but they have not lost confidence, but they have worked hard to speed up the elimination of backward production capacity.

When many garment factories in the South went bankrupt, they relied on technical superiority to undertake a large number of processing orders pferred to the north.

In February 26th, in a workshop of Hongrun new fabric company in Gaoyang County, a row of spinning machines could not be seen at once, and the workers were busy installing equipment.

"The spinning equipment of 60 thousand spindles and the twister of twenty thousand spindles belong to the advanced equipment in the country at present, the value is over 100 million yuan, but we only spent 500 thousand yuan."

Chairman Wang Chao said.

It turned out that these devices were shipped from Beijing's Beijing cotton group at the beginning of the year.

Affected by the financial crisis, Beijing cotton has stepped up the pace of relocation.

Hongrun seized this opportunity and actively approached the Beijing cotton company to seize the opportunity of the textile industry at a low ebb tide to achieve low-cost expansion.

While undertaking the industrial pfer of Beijing and Tianjin, they also seize the opportunity of some textile enterprises to stop production and reduce production, and recruit large quantities of high-end textile talents and skilled workers.

During the Spring Festival alone, more than 2000 workers were recruited.

Transformation: do not put eggs in the same basket.

In March 13th, Ningbo Textile Group's first developed high-grade residential district officially laid the foundation.

At the same time, we found in our sales list that Ningbo spinning, which was originally a textile industry, has already increased the income of various industries such as wine and real estate.

According to statistics, Ning Ning completed sales revenue of 1 billion 120 million yuan last year, an increase of 8% over the same period last year.

Among them, wine sales revenue 113 million yuan, an increase of 92% over the same period.

"Under heavy pressure, we decided to further integrate the textile production capacity, while limiting the printing and dyeing output and doing the main business, and speeding up the pace of diversification in the wine industry, real estate and pawnshops."

Xu Jianlin said that after entering the liquor industry, they also set foot in the real estate field last year, and the joint venture financial business has been approved by the Ministry of Commerce recently.

"At present, many textile enterprises that can still be maintained depend on supporting industries."

Deputy general manager of Xingtai Fangyuan textile printing and Dyeing Group

Introduction, while doing the main business, they will enter the real estate industry this year and expect sales to reach 1 hundred million.

"West side" is not bright, "east side" is bright.

More than 90% of the products rely on the export of Ningbo Group, the initiative to adjust business ideas, and resolutely implement the "two legs to walk" strategy.

At present, its sales in the domestic market have been rising, and its sales volume has accounted for 1/3, to a certain extent, it has made up for the shortage of export orders.

Adjustment: expectation in upgrading

"Warm winter sun"

"The most significant part of the new textile policy is the capital policy for technological pformation."

Xu Jianlin believes that Hebei is an old textile base with backward equipment. In the new deal, the central government has set up special funds to focus on supporting technological progress and improving the autonomy of textile equipment. This will help Hebei textile industry to eliminate backward production capacity and speed up structural adjustment.

With the support policy of the state to the textile industry, Ningbo Group will phase out 10 thousand spindles with high energy consumption and poor yarn quality this year, and new automatic winding machines, air spinning machines, and a number of equipment with high automation and high added value.

We have renovated two backward dyeing production lines, such as new air conditioning dyeing, carbon grinding and other sophisticated environmental protection equipment.

According to the interview, a number of enterprises in Baoding, such as cotton and Hengshui Yuanda, will be able to start or enter the crucial stage this year.

These large textile enterprises will take land for funds, improve production equipment and technology, redesign and upgrade, and then adjust the industrial structure and realize industrial upgrading.

Changshan group's overall relocation, upgrading and upgrading projects are being implemented smoothly in four phases.

After the completion of the project, the equipment level will reach the advanced level in China, with an annual output of 95 thousand tons of high-grade yarn and 150 million meters of high-grade clothing materials.

At present, the main building of its textile base has been built up, and 600 new shuttleless looms will be put into production.

"The square project of relocation and pformation will soon be put into operation, which will become a new profit growth point for enterprises this year."

Zhang Fugui said that they have reduced the scale of backwardness in the urban area, and built 60 thousand square spindles in Longyao. The equipment and equipment level is leading in China. After putting into operation, we will use new technologies and technologies to develop high value-added products such as new fibers, functional fibers and differential fibers. We expect to achieve two hundred million sales revenue this year.

"The next step is to start the whole relocation and pformation, and then the enterprise will rebirth."

Breakthrough: brand highlights strength

"Our raw material cloth sells for more than ten yuan to one meter to the South processing plant, but people embroider flowers and make a brand, and then sell the finished products to hundreds of pieces."

During the interview, many enterprises lamented that "money makes others earn".

It is pointed out that Hebei textile products are still dominated by primary processing and OEM processing, and the proportion of technical content and independent brand is very low.

"The orders for large staple goods are no longer competitive, but the fabrics and fashions with design content are more competitive and competitive."

"We have had the same experience of not making money, which gives us a deep understanding of the strength of the brand."

Zhang Fugui said that we should vigorously promote the brand building in Fangyuan.

Last year, the "Maddie Sheng" brand bed was named the famous brand in Hebei province.

By extending the industrial chain and improving the technological content of products, today, "Maddie Sheng" bed products have entered more than ten large supermarkets in Beijing, and the franchise stores are also located in major cities in the province.

"This year we will also strive to create China's famous brand, and strive for brand contribution to account for more than 30% of sales revenue."

Chinese flowers, dragons and Phoenix, and every year...

On February 27th, reporters saw a luxurious home textile show at the textile industry docking conference held at the Hebei Hall of the provincial capital.

"We are a home textile enterprise which is a national characteristic craft. These embroidery beds are in line with the development direction advocated by the state."

As the manufacturer of these exquisite bedding products, Yue Li, general manager of Hebei beauty company in Shijiazhuang, said that last year, the export orders of the company did not decline, but doubled last year.

And other enterprises worry that no order is different. Oriental beauty is worried that the scale of the enterprise is too small and the production capacity is insufficient.

Under the same crisis, why are there two days of sadness and joy?

"From the beginning of the establishment of the enterprise, our position is very clear, take the road of brand."

Yue Li's answer is very simple, but the Oriental beauty, who is very thoughtful of the bedding, has its own design, and his own pattern is patented, the added value is very high, and the profit rate can reach 20%-30%.

"The new textile policy encourages enterprises to strengthen technological pformation and develop their own brands."

Many enterprises in the interview think that this also pointed out the direction of efforts for the textile industry, and striving to create the road of independent brand is the best way to survive the winter.