Concern: The Development Of High-End Exhibition Market In China

In recent years, the rapid development of information technology has been widely affecting our social life. Strategic emerging industries (including new energy, communications, environmental protection, green technology, service outsourcing, etc.) are also developing well, but as their information service and trading platform, high-end exhibition development is lagging behind.

From the perspective of the number of exhibition projects, in Dalian, for example, the number of exhibition projects has reached more than 100 in 2010, but the information software exhibition is only 1%.

In 2010, the nationwide verification of the large-scale exhibition held in the venue has 3490 related information available for analysis.

According to the ratio of Dalian, the number of high-end exhibitions in China is around 30.

From that, we also selected 8 sample exhibitions, such as Dalian soft rendezvous, to conduct research and analysis.

Although the positioning and theme, scale and specifications of the 8 samples show great differences, the basic characteristics of the high-end exhibition are:

1. group exhibition units: mostly by government or semi official agencies, including government and departments, government affiliated institutions, investment promotion agencies, and promotion agencies such as CCPIT.

The number of sponsors and the strong color of the government are the main characteristics of the high-end exhibition. They are often co sponsored by ministries and commissions. The contractors are mostly local government departments. A few of them are specially organized by specialized permanent institutions (institutions or intermediaries), and some are co sponsored by foreign professional institutions.

2. exhibition format: a wide range of activities.

The forum, exhibition and talks are mutually matched. The integration of activity resources is high, and the opening ceremony is combined with the forum.

Simultaneous convening

A high-level summit attended by influential figures and holding various kinds of technical exchange meetings.

The main reason is that the product exhibition at such high-end exhibitions lacks of entity display support. Therefore, it is more necessary for the display and interactive experience of software product services, and the docking and communication between development ideas and technical concepts, and the grasp of technological trends and market trends.

Three

Location: the gathering effect is outstanding.

The high-end exhibitions are mainly distributed in the coastal cities of Beijing, Dalian, Nanjing, Shenzhen and other developed areas of economy and services. Most of them are held at the turn of the century, with a general extension of 3-5 days.

Despite the rapid development of high-end exhibitions in China in recent years, there are still some gaps in internationalization, scale and exhibition effect due to its late start.

The total is still in the competitive era of the Warring States period, and no leading exhibition has yet been formed.

Because of different industrial bases and different stages of development, at present, the high-end exhibition of information technology is internationalized or not.

The level of industrialization can not be compared with the commodities fair such as "Canton Fair" and "fair fair".

1., the degree of internationalization is not high enough.

It is not difficult to find out the exhibition items in China. Apart from the "Canton Fair", there is no internationally renowned exhibition in China.

The degree of internationalization is not high, mainly due to the fact that international famous enterprises are not exhibiting enough, and domestic enterprises are enjoying themselves more.

Internationally renowned IT companies are very interested in the Chinese market, but most of the Chinese market is alone.

International Exhibition is not strong enough, and international exhibition is a professional work that needs to be done all the year round.

In addition, the standardization, specialization and marketization level of convention and exhibition enterprises are difficult to integrate with the international market, and the international vision of exhibition and Exhibition talents needs to be improved.

2., the scale is relatively small.

High end exhibitions tend to have high professional requirements, but at present most of the time is short and their influence is small.

At the same time, the theme crash, similar exhibitions and similar competition and intensified homogenization competition also restricted the scale of high-end exhibitions and brand exhibitions.

3. brand effect still needs to be formed.

At present, some information technology exhibitions lack clear and lasting positioning. Most of them exhibit more, less pactions, less real recognition in the industry, lack of popularity and cohesion, and lack of exhibition brands.

The fierce competition of similar exhibitions has led many companies and institutions to put most of their funds and energy on exhibitors to buy booths, and have no time to take care of the organization of professional spectators and services to exhibitors, thus affecting the exhibition results. The uniqueness, professionalism and foresight of high-end exhibitions are difficult to be reflected.

In addition, from the experience of Canton Fair, the brand needs to be accumulated and accumulated by time. It will take decades to achieve a real brand exhibition.