Fu Jia Jun Of Han Style Clothing

Textile and clothing is one of the eight billion billion industries in our province with strong industrial foundation.

Hubei clothing, led by Han style clothing, was once famous in the late 80s of last century.

However, with the deepening of reform and the change of economic structure, over the past 20 years, the ups and downs of industry, ups and downs, honor and disgrace have also been fully reflected in this industry.

"Fu Jia Jun" is a beautiful talk of Jiangcheng's clothing industry.

Fu Zhiqi, who helped his father Fu Bin to start his business in 1990, took over as general manager in 2000 and devoted himself to creating "the United States of America".

The tide rises and falls.

Today, the Han style clothing has been lonely, Fu Zhiqi's entrepreneurial passion is still high.

In the first twelve months of the month, the reporter managed to catch Fu Zhiqi and listen to him.

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The wisdom of life in words is admirable.

The two generation is passionate about starting an undertaking.

"Although it has been more than 20 years since then, the fact that the father had accumulated about 300000 yuan for the creation of the company was still vivid."

Fu Zhiqi recalls.

At that time, they rented a workshop of 100 square meters, more than 20 production workers and 20 household sewing machines, and then dried up.

In the early 90s of last century, business in Wuhan was flourishing, and shopping malls were springing up like mushrooms.

"Shopping malls are mostly in the center of the city, with concentrated consumption and large sales volume. They are not only the main channel of clothing sales in China, but also the fashion center of consumers."

Fu Zhiqi said, "Zor Mei wants to develop, we must seize the important sales channel of the market."

It is difficult for an unknown product to squeeze into a shopping mall in Jiangcheng and dance with a big brand.

Heaven does not burden people.

With excellent quality and new style, zelmei finally ascended the hall of elegance and appeared in the Wuhan shopping mall, becoming the first entry brand of Han style private clothing.

After entering the central shopping center of the port, zemme entered the more than 100 key shopping malls in the country.

Do the best thing

From the beginning of the business to now, he has been doing it.

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"We had a lot of temptations. When the real estate boom, many Han style clothing companies were involved in it, and some people came to join us.

We have also moved our hearts, but after moving to the heart, we still have a heart to heart comparison.

Talking about many enterprises enter the real estate industry in succession, Fu Zhiqi sighs.

The clothing industry has always been competitive and has many brands. "Our strength is limited. We must use limited resources to do what we are best at, so we insist that women's clothing is not relaxed."

Focusing on women's clothing does not mean invariable. On the contrary, the market is unpredictable.

In 1992, Sall Mi pioneered the use of silk fabrics. In 1994, he introduced camel cashmere fabric clothing; in 2000, he first launched the Alba series fabric clothing, and began the "Homer cyclone".

Today, silk and winter coats in summer are the two trump cards of Jordan.

First stabilize, then develop.

In recent years, with the entry of foreign brands, the strong rise of women's clothing in Shenzhen, Hangzhou, and the reshuffle of domestic women's clothing brands, the living space of Han style clothing has been seriously squeezed.

Some of the Han style clothes that had been very popular for some time declined and some died.

It is a rare evergreen tree.

"The company's development is relatively steady, and has been selling products for a long time."

Fu Zhiqi said that so far, the company has built more than 200 stores in the country, of which 70% are self operated.

Once wanted to add a lot of stores, but considering market factors, there was no blind expansion.

Fu Zhiqi admits that compared with the Han style clothing horizontal, the development is not bad.

However, compared with the rapid development of other provinces, the development of Jordan hair fair is steady but slow, and it still has a long way to go before it becomes a benchmarking enterprise and a hundred years brand.