Jinggang Special Yarns: Sales Performance Quadrupled In 4 Years

Quite a few

With the serious pressure on the shops and the half stop production crisis, Jingang special yarn Co., Ltd., Sheyang County, Jiangsu Province, has achieved a trend of expansion. It has expanded year by year, added equipment and grades, and has been increasing year by year in terms of production capacity and sales revenue.

In recent years,

The impact of cotton yarn price fluctuation.

General pressure storage is serious, many enterprises are in a semi shutdown state.

Against this background, Jiangsu Sheyang Jingang special yarn Co., Ltd. not only did not limit production and suspend production, but also expanded its scale, added equipment and grades, expanded its production capacity from 15 thousand to 120 thousand ingots, and sales revenue increased from 49 million yuan in 2008 to 210 million yuan in 2011, achieving a quadrupling leap in 4 years.

1~5 sales revenue reached 165 million yuan this year.

What is the reason why Jinggang special yarn company can go against the trend?

Rely on products to fight the world

Jinggang special yarn company, formerly known as overseas Chinese yarn mill, originally produced pure cotton yarn. In 2008, Zhangjiagang Pacific spandex yarn Co., Ltd. was reorganized through attracting foreign investment.

Cotton spandex yarn has high elastic properties and is the raw material for elastic fabric such as denim. The market demand is large, but because of the high production threshold and complex process requirements, the cotton textile enterprises are reluctant to produce.

Jinggang special yarn company acutely seized this business opportunity, and made use of the advantages of the company's long-term production and operation of special yarns, and made all cotton spandex core spun yarn as the main products. It rebuilt 15 thousand old textile equipment of the original overseas Chinese textile mill, developed and produced 8 kinds of special yarn of nearly 10 varieties, including 8, 12 and 21 branches. It became the first scale enterprise specializing in the production of core spun yarns in Sheyang.

In the past 4 years, the company has continuously expanded its capacity and developed new products according to customer demand. Every year, a large amount of capital has been invested to pform old equipment and acquire new equipment. Only 60 million yuan has been invested before and after the Spring Festival this year, and two newly developed domestic production lines have been put into operation, so that the output of enterprises can be expanded to 120 thousand spindles, and the daily output has expanded from less than 3 tons to 50 tons of roving and 26 tons of spinning.

In the past 4 years, the company has developed from the pure production of all cotton spandex core spun yarn to the 15 series of more than 50 varieties, including the acrylic core spun yarn, Tencel core yarn and so on. The finished yarn grades range from 8 low count yarn to 120 high count yarn, basically covering all kinds of yarn varieties of all kinds of elastic fabric weaving enterprises, and become the important elastic yarn production enterprises in Northern Jiangsu.

Adhere to the "low and low grade"

Although the company mainly produces 32 or less low count yarn, the company always adheres to the idea of "low cost is not necessarily low grade", and spares no effort to improve product quality.

The company carries out the whole process inspection system in the production process. Taking the standard of "the Ulster bulletin" of the authoritative inspection agency of the international textile industry as the internal control index, the 7 processes of raw cotton ratio, flower cleaning, sliver, drawing, roving, spinning, winding and so on are inspected and checked by each way.

Strict and excellent testing system has kept the company's product quality at the top 25% level of the "Ulster Communique" index.

The cotton is mainly imported from the United States, India, Pakistan and other countries. The strength, color difference and purity of raw cotton are quite different.

The company strengthens the manual sorting of flowers and flowers, and eliminates the "three silk" and other foreign fibers and impurities, so as to control the quality of products.

The company also insists on the inspection of all finished yarn. The products should be checked one by one before leaving the factory to check whether there is any empty core or partial position.

Strict and meticulous inspection made the company maintain the "zero claim" record of product quality for 3 years in a row. The company was awarded the title of "Jiangsu famous brand enterprise" and "Jiangsu provincial quality service integrity three letter three excellent demonstration units".

In order to improve the operation skills of employees, the company employs 5 full-time coaches, specializing in staff training and guiding staff to improve their operation level.

The company also set up a system of "full staff defect", mobilize all staff to strictly control the quality of the above process, and reward employees who find the defects of the above process.

In the first 5 months of this year, the company has issued a "total staff defect Award" of nearly 20 thousand yuan.

Every customer is VIP.

Since the commissioning of Jinggang special yarn company, the textile market has been in a doldrums.

The more the sales situation is not good, the more emphasis is placed on developing the market, the company always holds sufficient orders, and basically achieves Nissan's daily sales.

The company regards sound marketing network as the main means to expand the market.

In the past few years, the company's customers were mainly denim weaving enterprises in the Yangtze River Delta region.

In recent years, due to the shrinkage of some enterprises in these areas and the continuous expansion of the company's production scale, they have expanded their sales radius to Guangdong, Fujian and other places. Nearly 20 salesmen have been stationed in Guangdong, Zengcheng, Foshan and other elastic fabric producing areas, and are always familiar with customer demand information.

Now 60% of the company's products are sold to the Pearl River Delta region.

The company adheres to the idea of "every customer is VIP". No matter the size of the order, it receives the same warm reception, quality and quantity, and delivery on time. Even small orders with only 500 kilograms and 1000 kilograms are not troublesome, and strive to satisfy the customers.

They aim at the characteristics of core gauze demand and specifications, and have trained the hard work of developing new products quickly. From receiving a new specification product order, setting cotton ratio, process design, machine speed, drafting ratio and other technical indicators, it usually takes only 3 hours to put the boot instructions into production.

In March of this year, they received 2 tons of "16 +70D" core spun yarn orders from Changzhou's big pine company. Although the quantity was small, and the product quality requirements were high, the company still meticulously organized, selected excellent truck drivers, and provided customers with satisfactory products on schedule.

The cooperation made a good impression on the other side, followed by 160 tons of additional orders and a long-term partnership with Jinggang special yarn company.

Reward to stimulate innovation potential

Although the running time of Jinggang special yarn company is not long, a set of standardized and perfect internal management system has been formed to enable enterprises to cope with the unfavorable situation of textile industry calmly.

Establish a humanized performance appraisal mechanism.

The company set up a sound performance appraisal system, whether managers or ordinary employees, the effectiveness of all personnel is directly linked to the treatment. The new employees carry out the minimum wage. When the performance exceeds the minimum wage, more work is done. In the workshop, bulletin boards are set up to announce the daily output of employees, monthly performance appraisal is made to the teams and teams, the top three employees are rewarded, and the number of "stands" is reduced to the last one.

The company also encourages workers to develop small innovations and improve processes and operations.

For example, the spinning team extended the service life of the cots by changing the operator's method. The company immediately offered 20 thousand yuan reward team to stimulate everyone's enthusiasm for innovation.