Shoes And Clothes Shopping Online, Who Can See The Clouds?

Nowadays,

Gradually integrating into people's daily life will become a new consumption habit.

Maybe you didn't shop online one year ago, but even a year later your parents started shopping online.

China's online retail sales in 2004 were only 4 billion 500 million yuan, and by 2011, this figure has risen to nearly 800 billion yuan.

The retail sales in the first quarter of 2012 have reached 228 billion 200 million yuan, up 40.9% over the same period last year.

The proportion of online retail sales to total retail sales of consumer goods also increased from 0.08% in 2004 to 4.3% in 2011.

The online shopping market of Chinese shoes and clothing has reached 204 billion 900 million yuan, an increase of 94.7% over the same period last year.

Data show that footwear industry has become the largest commodity category in the online shopping field.

Shengda shoe industry Co., Ltd. is a shoe business which is mainly engaged in e-commerce. After a year's development, the company has increased its number of employees specializing in e-commerce to 17.

They also call the sales department "money rush center".

Over the past year, the company has concentrated on selling shoes, and now its turnover is nearly 2 million per month, and is growing.

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Where the sales channels have to go.

Shoe products online shopping has become an inevitable trend, who can enter the market first, who will take the initiative.

But shoes and clothing enterprises must be psychologically prepared for fierce competition in the market.

One hundred of my friends who made clothing business, sixty have done e-commerce, but the remaining ten.

The person in charge of the enterprise immediately said.

Economist James Tobin said, "don't put all your eggs in one basket."

For shoes and clothing enterprises, the deep meaning of this sentence can be understood as, in today's market environment, in addition to speeding up the expansion of physical stores, e-commerce should also be listed as the top priority for enterprises to expand the domestic market.

It can be said that shoes and hats online shopping is at a stage of rapid development, and the so-called flower blooming is just to see who can play eighteen kinds of Wu Yi.

"A lot of things sold on the Internet are fake"; "shopping online is most afraid of quality problems"; "online shopping, money is cheaper, a lot more trouble"; "online shopping, after sale is quite troublesome".

While enjoying the convenience and quick service of online shopping, we also have problems such as false propaganda, credit fraud and poor quality, which greatly affect the development of online shopping.

The seller's false propaganda is the hard job of online shopping.

"Many shop owners themselves do not photograph.

In order to steal other people's drawings, my shop has been stolen many times.

Taobao shopkeeper Xinxin said, "embezzled photos are likely to be out of line with the products he sells, but consumers can not judge that they think they are the same thing, and look at the cheap ones he sells, so they can buy cheap ones."

Because of the virtual nature of the network, consumers can not try to wear shoes and clothing, can not accurately determine their handle and color, can only be judged by pictures and buyers' evaluation.

It is often found that the size, color, fiber composition, quality and so on are different from the merchant's description when buying the shoes and clothing products, and some are even quite different.

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After-sales service is not in place.

Online shopping is accompanied by logistics and pportation, and consumers will be very troublesome when they return goods. When they ask for refund, they will have to bear the freight, otherwise they will not return it at all.

It is clear that the specifications of the shop are not standardized, the color is distorted, the fiber composition is faked and the material quality is low. Why is the freight borne by the consumer when the goods are returned? In addition, the 7 day return is now practiced, so when the consumer wears the time limit of more than 7 days, when the joint is slippage or other quality problems, it can not be solved.

At the same time, at present, Internet merchants are different from entity businesses. Many Internet traders do not think they are the first responsible person for product sales, but rather locate themselves as platform providers, so that their investment in after-sale services is bound to be very small. Some people here suggest that they imitate the process of Bank auditing loans, and implement a margin system for network operators, so that they can fully fulfill their "audit" obligations for suppliers.

At present, both the contract law, the consumer rights protection act, or the "Three Guarantees" regulations, although they are equally applicable to Internet sales, are not clear about online shopping behavior.

Zhao Fujun, a part-time researcher at the Intellectual Property Research Institute of China University of Political Science and Law, believes that there is still a lack of perfect credit scoring supervision mechanism for online shopping. "If the mechanism is perfect, if the network operators who complain too much are shut down for rectification and other penalties, the network will be more perfect after sale, and the rules for returning the net traders should be clear.

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The problem of online shopping is mainly in honesty and after sales service.

First of all, we need to improve the supply, delivery and after-sale services with a responsible attitude and gather consumer groups.

Insiders said that, in essence, the survival basis of online shopping is not just to make brands, but also to share the market.

However, if the company wants to make the satisfaction of consumers not fall down after the large-scale business, besides the low price factors, it is the key to guarantee the details of the after sale service such as genuine goods and cash on delivery.

In the long run, the value of online shopping marketing mode can be highlighted. After effectively improving the quality of service, the implementation of the method of cash on delivery has effectively reduced the worries of consumers' shopping, and the trust and loyalty of users on the online shopping mall will be greatly improved.

What is more noteworthy is that, with the continuous development of meticulous after-sales service, online shopping must focus on a large number of loyal consumer groups, and set up excellent household registration tablets, which will provide a strong guarantee for the sustainable development of online shopping. At that time, a series of distinctive service values such as genuine goods and cash on delivery will undoubtedly be fully released.

It is undeniable that today's shoes and clothing industry, products have been caught in the dilemma of homogenization.

Many shoe and clothing enterprises have similar products, styles, materials and even prices.

If these similar products are sold on the Internet, how can we find special channels to stand out?

At present, some well-known online shopping platforms in China have gathered hundreds of thousands of suppliers, and the competition is extremely fierce.

The proportion of shoes and clothing enterprises is quite large. Online shopping is not a very profitable industry.

If the enterprise wants to run the online store well, it must invest in the same amount of funds as the entity store.

In addition, you can try different B2B and B2C platforms instead of being limited to a few competitive online shopping platforms.

In fact, at present, many online shopping platforms in China are gradually moving towards a fragmented pattern and have different consumer groups.

For shoes and clothing enterprises, the key is to look at themselves.

According to target customers, choose online shopping platform.