Perspective Of Leisure Shoes: Occupation Of Domestic Market Requires Investment Strategy

From the perspective of casual shoes, its subdivision category is also slightly broader.

From the point of view of use, casual shoes can be divided into business casual shoes, outdoor casual shoes, casual shoes, sports shoes, and theme.

。

In terms of categories, it includes running shoes, board shoes, canvas shoes, sandals, flat shoes, casual boots, leather shoes, lace shoes, trend shoes, ballet shoes and so on.

From the brand background, the emphasis can be divided into three categories: international brand, domestic brand and extension brand, and the "three feet" pattern of casual shoes has been formed in the market.

As the international brand is backed by solid brand resources and cultural precipitation, it still occupies a share in the industry. However, due to the restriction of consumers' purchasing power, the market development situation needs to be strengthened.

As a rising star, the domestic brand development is particularly strong in the market, and has a very high customer reputation and a large consumer customer base.

Moreover, it is an extension brand, which is a series of casual shoes separated by traditional leather shoes and other industries. It focuses more on relying on the resource effect of the original brand or gaining good achievements in the market.

Throughout the domestic market, the development of casual shoes is mainly concentrated in Quanzhou, Wenzhou, Dongguan and other places, and each region has the advantages of each regional brand development.

For example, Quanzhou casual shoes, compared with other regions, have prominent advantages in styles design, science and technology input, production management, marketing and so on. As a result, a series of potential brand names, such as camels, bulls giants, wooden woods, Puma and so on, have been born.

These brands can make full use of local resource advantages in developing their own brand characteristics.

Camels are solemn and simple, bulls giants are bold and bold, and Mulin Sen is fresh and natural, and Puma's avant-garde trend.

At the same time, Dongguan, which is located in the coastal area, has launched a brand development route with leisure outdoor as the main direction, and has laid a solid foundation for the high-end development of Dongguan casual shoes by virtue of its fashion edge advantages that are adjacent to Guangzhou.

Of course, at this time in Wenzhou

Development is also not to be outdone.

Wenzhou casual shoes are currently focusing on innovation in the sales channels, and the market for casual shoes and casual shoes.

With the continuous improvement of people's living standard, the development space of casual shoes market will be bigger and bigger.

In addition to a group of loyal sports shoes advocates, 70% of consumers began to switch to casual shoes.

In most developed countries in Hongkong and abroad, casual shoes have become the first choice for people's daily life and work because of their comfort and taste.

Casual shoes have become an important part of leisure life. It can be predicted that casual shoes will be the same as casual wear in the next few years.

Even in the sporting goods industry, nowadays, more than advocating professional sports, it is advocating.

。

Leisure will become one of the new fulcrum of shoe industry development.

From the perspective of the development trend of China's footwear industry, the casual footwear market will become larger and larger.

Nowadays, people regard "leisure" and "fashion" as the pursuit of brand concept, leading the trend of leisure footwear and clothing, and also help the casual shoes and garment enterprises that can work hard on fashion elements to gain a higher market share.