The 106 China General Merchandise Fair Was Launched In Japan.

In the 105th China commodity store Fair held in 2011, a Japanese product theme exhibition, "2011 Japanese essence Exhibition", was held jointly by the China Department Store Association and Japan Tourism Promotion Conference.

This is a trial made by the Japanese trade and industry circles to expand the Chinese market with great potential for consumption.

Undoubtedly, this bold move has been a great success, helping Japanese enterprises understand and develop the Chinese market, and provide more fashionable, fresh and high-quality Japanese products for Chinese department stores and consumers.

In 2012, the Japanese department store, which was very inspiring, moved almost all over the country.

After screening, the E3 Pavilion may be more appropriate.

Japan's unique products, exquisite manufacturing techniques, and the front-end of fashion products have been attracting buyers, distributors and retailers all over Asia, including China's circulation sector.

Last year, nearly 500 professional buyers made an appointment to visit and negotiate, including leading enterprises in the domestic retail sector, such as Tesco (China), Wuhan China Merchants, Bailian Group, etc.

Founded in 1953, the largest and most influential department stores and household commodities fair in China, the China Daily Commodities Fair was held by the reed exhibition group from the 106th session.

As the leader of the global exhibition industry, the competent department is able to introduce the international leading exhibition management technology, the rich 300000 professional international buyer database and the wide appeal to international exhibitors to make the old exhibition and the local strong local exhibition more international, professional and forward-looking.

Including the exhibition of Japanese department stores, the exhibition area of China's general merchandise Fair held in Shanghai in August this year will reach 92000 square meters, with 3900 booths and 35000 spectators.

This exhibition is positioned as: under the official support of the China general merchandise business association, it covers general merchandise and household products, attracting tens of thousands of wholesalers, distributors, agents and high quality buyers of department stores purchasing decision makers.

This world-class exhibition provides an excellent opportunity for daily necessities suppliers to establish new partnerships, find sales channels and enter the market of China's department stores.

At the same time, in order to improve the success rate of market pformation of exhibitors, the organizers specially invited famous marketing experts to arrange a series of marketing lectures at the venue, which fully reflected the commercial culture of Li Exhibition Group's "preferential interests of exhibitors".

The boutique is enthusiastically exhibiting several times the size of last year. It is not only a trust for reed group, but also a confidence and expectation for China's department store.

Mr. Yin Yugang, a brand strategy expert of Yingji management consulting company, said that the Japanese department store boutique exhibition is the best strategic choice relying on China Daily Commodity Trade Fair.

After China's accession to the WTO, its tariffs, especially the tariffs on general merchandise products, have been cut year by year in accordance with the commitments and the direction of establishing the East Asian free trade body. It has objectively promoted the integration of the Chinese and Japanese markets, especially the department stores, and created a good market environment for Chinese and Japanese enterprises to develop the other side market.

Japan is the nearest developed country with technology, management and innovation from China. China is the largest resource, manufacturing and consumption country from Japan. Compared with other major economies, China and Japan are closer to cultural genes and consumption concepts and are more cooperative and win-win.

Reed group, as an international leader in business exhibitions, is the most authoritative platform for China's department stores and department stores.

Japanese department stores have joined the Chinese general merchandise trade fair through the whole and high specification.

The important window of mutual integration will play an important role in promoting the circulation of commodities between China and Japan, promoting the consumption market, promoting the economic integration in East Asia, and building a big market in East Asia.

The two industry associations, the Chinese Department Store Association and Japan's tourism and revitalization press, hope that Japanese enterprises will continue to expand their scale and grade through continuous exhibition, fully cooperate with Chinese enterprises, and gradually build the "Japanese department store boutique Exhibition" to become a brand exhibition to promote the development of circulation in China and Japan, and become a featured fine item of China's general merchandise fair.