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    Japanese Occupation Dress Inspiration, Let The Office Workers Smile.

    2012/8/13 14:34:00 42

    JapanProfessional WearClothing

    Japan is known as the kingdom of uniform.

    Walking in the streets and lanes of Japan, professional clothes full of professional characteristics and professional colors are enough to interpret the concept of "uniform kingdom" vividly.

    Perhaps because of the professional relationship, members of the delegation pay special attention to the application, wearing function and design features of Japanese professional wear.


    Great demand for safety and environmental protection


    Sweeping the globe

    financial crisis

    It has brought a fatal impact to the revival of the Japanese economy, adding to the worsening of Japan's bubble economy, which has not yet gone out 12 years ago.

    More than 10 years after the collapse of the bubble economy, it is also known as the "lost 10 years" by the Japanese professional clothing industry. Banks with financial institutions as the center have cancelled the work clothes of female workers, which has caused the Japanese professional wear market to be hit.

    In the early 90s of the last century, the sales volume of Japan's bubble economy peak period was about 700 billion ~8000 billion yen, and at present, the sales of Japanese professional wear terminal circulation market has dropped to about 500 billion yen.

    Since the second half of last year, a lot of layoffs have been made in the Japanese business field, and the performance of industrial enterprises has declined.

    Therefore, there is price competition in the Japanese professional wear market.


    However, in Japan's market of professional wear, the maturity of the demand can not be ignored.

    The requirements of employees in various industries in Japan are promoted through the development of business philosophy.

    In Japan, a general company thinks that it is necessary to wear a business attire when working. This is not only the embodiment of enterprise concept, but also the need of people oriented, safety and function.

    Even if demand is decreasing and prices are falling, Japanese companies will never lower their demand for functional clothing.

    To this end, the Japanese professional wear industry has further strengthened the research on the industry of professional wear, has increased the research and development efforts of professional clothing in the field of science and technology, and focused on the development and application of high functions, such as hygroscopic, quick drying, antistatic, degerming, deodorizing and other special functions.


    In order to survive, Japanese professional wear enterprises must find breakthroughs from the source. Therefore, the combination of clothing and fabrics becomes the key to their survival and growth.

    At present, Japanese professional clothing enterprises are strengthening cooperation with fabric companies, while paying great attention to information technology communication between the two sides, and this practice is quite popular.

    At the same time, increasing the development of new products is also one of the practices of Japanese professional enterprises to break through under the financial crisis.

    Its purpose is to strengthen the humanization design of the professional application in the field of application, to embody the spirit of the people-oriented concept of professional clothes, especially to adopt new products, such as reflective materials, sterilization functions and environmental protection functions, so that enterprises can survive and develop under the market downturn.


    The key words of Japanese professional wear industry are safety and safety. Two is environmental protection.

    In terms of environmental protection, many companies are starting to do business in the business of professional clothing recycling.

    In addition, Japan has also formulated a reward system for enterprises to reduce carbon dioxide emissions.


    {page_break}


    Cold thoughts across oceans


    In Japan, we are deeply aware of the pressure brought by the financial crisis on the Japanese consumer market.

    However, as far as Chinese professional wear enterprises are concerned, we still have to learn from Japanese professional wear colleagues with an open mind.


    One is learning business philosophy.

    "The uniform makes people smile". Pride, taste, happiness, service, trust, peace of mind, responsibility and cleanliness are the Japanese industry's understanding and interpretation of the connotation of professional clothes, and show the image and status of professional wear in the wearer.

    Japanese entrepreneurs have concluded that there are three realms for making a business suit: to satisfy the image of an enterprise or a company; to do it according to the needs of the wearer's working environment, to really consider the wearer; to really serve the customers of certain industries.


    Two is the relentless pursuit of creativity.

    In the final analysis, professional clothing enterprises should be a category of creative industries.

    Because the outer packaging of the objects we need is designed and manufactured creatively. Therefore, we should vigorously promote the concept of creativity in the professional wear industry.


    Three, we must learn to be meticulous in products and strive for excellence in quality.

    During the inspection, we saw the style of Japanese doing and living, and the style of the whole nation, that is meticulous and refinement.

    This spirit is embodied in every detail, and it is embodied in the treatment of products.

    It requires a lot of technology, how many processes, how many needles, and ironing temperature and pressure, the requirements are very strict, each worker conscientiously executes in the process of execution.


    The four is learning creation.

    Century brand

    The spirit of enterprise.

    The history of Chinese professional wear is relatively short. If we want to make the Chinese professional wear industry bigger and stronger, we must learn the spirit of Japanese professional wear enterprises to create a century old brand. We should not be short-sighted, not eager for quick success and instant benefit, and can not sacrifice the brand belief of a hundred years for the sake of immediate interests.

    Japan's well-known professional clothing enterprises are not the result of centuries of inheritance.


    Five is learning quality, learning integrity, learning accomplishment, learning conscientiously fulfill social responsibility.

    In Japan, the technical integrity, quality integrity, integrity of capital and credit, integrity of sales links, integrity between customers and customers are all established on the basis of self-consciousness.

    Followed by environmental issues, Japan's environmental philosophy has been deeply rooted in the hearts of the people.

    In recent years, Japanese professional clothing enterprises have been developing environmentally friendly clothing.

    At the Shanghai professional wear fair, Japanese companies had exhibited materials that could be buried deep and grass.

    Business Suits

    Japan's Marubeni and Chong electric have invested heavily in environmental protection projects to develop environmentally friendly clothing.

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