How To Maximize The Profit Of Clothing Stores

Doing business is the process of buying and selling goods and earning price difference, but it is also related to a lot of knowledge. Take purchasing as an example, how to determine the quantity, quality and type of purchasing, how to determine the proportion of purchasing funds and working capital, when to replenish and how to determine the quantity of replenishing management Everyone should understand. Now, we will introduce the basic knowledge commonly used in business to you, hoping to enlighten some small business operators who are just starting.

1、 Wholesale and retail profit model

The biggest difference between wholesale and retail is that the profit of wholesalers selling a single commodity is low, and they can only make money through a large number of shipments, while the profit of retailers selling a single commodity is high, but the shipment volume is less than that of wholesalers.

At the beginning of store opening, most operators do not want to press too many commodities, so they will choose only a small part of each commodity as samples to gradually understand the market demand of consumers through samples. If you find that the demand for this commodity is large, you can decide to replenish it because it is relatively safe and the risk is small. However, there is a disadvantage of this method. When you ask the wholesaler to buy a single product, or no one is willing to give you goods, even if the price is much higher than the wholesale price. In this way, the higher purchase price and profit of your product will inevitably lead to your price being uncompetitive, and many customers will give up buying, which will virtually interfere with your judgment on the market prospect of this product.

So before you do it, you need to deeply understand the needs of customer groups, have absolute confidence in your own vision of selecting goods (if you have no confidence in your own choice of goods, what goods will you buy?), give the wholesalers enough sincerity and confidence in the purchase process, and use quantity to get good wholesale prices for yourself.

　 2、 Quantity of incoming goods

The purchase quantity includes multiple parties, such as purchase amount, purchase commodity type, single commodity type and quantity, etc. A simple way to determine the purchase amount is to add up the monthly operating costs of your entire store (including store rent, labor, water and electricity, taxes, administrative expenses, etc.), and then divide it by the profit rate. The data you get is the monthly purchase amount. For example, if your total operating cost is 5000 yuan and the average profit of products sold is 200%, then you need to purchase at least 2500 yuan of goods, because 5000/200%=2500 yuan. In this way, you can just make ends meet. If you just bought 2000 yuan of goods. Even if you sell these goods in one month, your profit will be only 4000. It's not enough for your expenses.

For the first time, there should be as many types of goods as possible, because you need to give customers a choice of various types of products. When you have a certain understanding of the customers, you can lock in certain types of products, because the funds are always limited. Only by concentrating the funds into the limited types, can you purchase large quantities of single products and require the wholesalers to give lower wholesale prices.

When you lock certain types of products, the quantity of a single commodity type can be divided into display quantity, inventory quantity and turnover quantity. The display quantity is the quantity you put on the shelf, the inventory quantity is the quantity you stock in the warehouse, and the turnover quantity is the actual shipment quantity during the two purchase periods. From the conclusion of operators with many years of business experience, at least three of each single product can maintain a relatively benign commodity turnover. When you buy a product and it becomes popular again, you will need to replenish the product separately soon. In terms of time and money spent, you will lose more than you gain. If you don't replenish the goods, you have to watch customers leave disappointed. However, if you buy three identical products, other products may also need to be replenished during the period when the three products are sold out, so you can replenish them at one time to improve the efficiency of replenishment and save replenishment expenses.

　　 3、 How to get support from wholesalers

There are two factors that can affect the support of wholesalers for you: the first is the amount of your first purchase. If the amount of your first purchase is too small, the wholesalers will think you have no strength, or you have insufficient confidence in his products; The second is the frequency of replenishment. If you often go to the wholesaler to replenish goods, even if the quantity is small, the wholesaler still thinks that your goods have a fast turnover, which can bring him long-term benefits. The support of the wholesaler for you is that it will notify you as soon as there is a new product, and it may automatically adjust the price when it comes to the next purchase. In addition, if wholesalers think you are an important customer, they will generally disclose the recent hot sales of that kind of goods to you. Knowing these quotations will enable you to judge the market and customers more accurately.

　　 4、 Wholesale market Rules for

1. Don't check your products slowly at wholesale stores.

When you mention the goods, you just need to count the quantity. Generally, when you go back and find the product has a problem, you can ask for replacement (of course, it should not be too far away from the purchase time). If you squat in the wholesale store after picking up the goods, the wholesaler will feel that you are a very troublesome customer, and will not want to have long-term contact with you.

2. Don't expect to reduce the risk by exchanging goods with wholesalers.

When purchasing goods, never ask the wholesalers whether they can exchange the products for the ones that are easy to sell if the products are not easy to sell. If you ask, the wholesalers will think that you have never done business before and that you are a novice in the business field (if the business risk can be controlled to this extent, everyone may become rich), Next, it is needless to say that you have guessed what kind of quotation the wholesaler will give you. The wholesaler has no obligation to bear the risk of purchasing for you. It is a good support that he can replace defective products for you.

3. The price adjustment in the wholesale market is very small.

As mentioned earlier, the profit of a single commodity of a wholesaler is very low, and the price of a commodity cannot be lowered like that of a retailer. Generally, the adjustment is between 2% and 3%, and a reduction of 5% would be very severe. If you hang on wholesaler Ask for a further 20% discount on the wholesale price, which will let the wholesalers know that you rarely go to the wholesale market. On the other hand, in the wholesale market, general goods are transported by car or railway (because the transportation cost is much lower than that of express delivery), and the buyer is responsible for it. If you meet a good wholesaler, he is most willing to help you to check, but the buyer must pay the cost and freight of moving to the freight yard.