• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    New Means Of Marketing, Ticket Length Of Shopping Malls Has Become Longer

    2012/8/25 14:03:00 192

    Marketing SkillsBusiness StrategyClothing Industry


      With activities and coupons


    The contents of the receipt are very full


    Recently, it was the time for the shopping mall to have a big discount in summer. Not long ago, Maizi and his friends were ready to make some bargains while clearing the goods. She preferred Japanese style and saw several brands she liked in Yintai West Lake Store, and they all gave half off. After trying on several sets of clothes, she bought a suspender skirt, a blouse and a pair of Harun pants, which cost a total of 500 yuan. At first, she didn't buy many things, but when the cashier gave her the receipt, she couldn't help being surprised. Because this small ticket is really a bit long.


    Compared with the ticket in the supermarket, the shopping ticket in the mall is slim. Because when shopping in the mall, most consumers will not buy too many things. A ten centimeter long receipt is enough. The reporter saw on this receipt that there were several items on it besides the list of commodities purchased by wheat. Including the introduction and registration requirements of the parent-child tour being launched in the mall, and two coupons with a price of 50 yuan each Colorful T-shirt Coupons are used to purchase T-shirts and POLO products at each counter of men's clothing. One coupon will be used when the actual payment is more than 500 yuan, and the other is a gift certificate at the counter, which can only be used when purchasing at the designated counter. One coupon can be used when buying a product. The content is so rich, no wonder the ticket is a little long.


    "Height" of tickets in many shopping malls


    The paper is two or three times the original


    Yintai West Lake Store is not the only one with "tall" ticket, Hangzhou The same goes for department stores. On the receipt, in addition to the goods purchased by the customer, there will be several coupons: some are universal for the whole floor, and coupons can be reduced or exempted when consuming on the designated floor; Some are brand coupons, which can be discounted when consuming the brand; Some are the unified coupons in the shopping malls, which are widely used and often liked by many customers.


    In addition, tips on life, how to prevent heatstroke in summer, and how to make delicious home dishes will appear on the receipt from time to time. Practical little information, which makes people feel very warm.


    "The ticket is getting longer and longer, and the speed of using paper is much faster," the relevant person in charge of Hangzhou Department Store told reporters. Since the receipt became longer, the amount of thermal paper used to print the receipt in the shopping mall has increased significantly. The amount of paper used is two or three times that of the original, and the cost has increased a lot.


    Know how to be effective


    3 coupons at most


    It is not difficult for current businesses to inform consumers of various promotional information, but it is not so easy for consumers to place orders and transform them into real purchasing power. Is the coupon on the receipt valid? The reporter learned from many shopping malls that at present, this promotion effect is good.


    "Once Men's Shoes On the small ticket sales promotion, the sales on that weekend were five times of the usual weekend. " Hangzhou department store related person in charge told reporters. Of course, not every coupon on a small ticket can bring such a good promotion effect, which is closely related to brand awareness and activity strength.


    Of course, if you want the promotion on the receipt to be effective, the mall has also found some tricks. For example, the number of coupons printed on the receipt cannot exceed 3. "If it is too much, it may make customers feel troublesome, even a little disgusted." The head of the mall said that confidence is also very important. Therefore, many shopping malls will specially check the promotion activities on the ticket, and only those with high brand awareness and relatively affordable activities can get on the ticket.


    In addition, the salesperson can remind customers in a timely manner, which can also make customers feel very intimate. "When there is a coupon on the receipt at some counters, the salesperson will remind the customer to buy other things first and then pay, so that the coupon can be used, and the customer will feel very affordable," said the relevant person in charge of Hangzhou Department Store.

    • Related reading

    Several Suggestions For Opening Clothing Franchise Stores

    Management strategy
    |
    2012/8/25 11:56:00
    28

    On The Way Of Clothing Promotion

    Management strategy
    |
    2012/8/24 17:09:00
    260

    How Should Clothing Chains Achieve "First"?

    Management strategy
    |
    2012/8/24 16:03:00
    224

    How Should Clothing Store Staff Be Managed?

    Management strategy
    |
    2012/8/24 15:40:00
    191

    How Do Garment Enterprises Face The Low Consumption Season?

    Management strategy
    |
    2012/8/24 13:56:00
    388
    Read the next article

    How To Improve The Color Fastness Of Reactive Dyes

    Let's learn how to improve the dyeing fastness of reactive dyes.

    主站蜘蛛池模板: 国产精品自产拍在线观看花钱看| 国产资源在线看| 乱人伦xxxx国语对白| 白嫩少妇喷水正在播放| 成人性视频在线| 亚洲va久久久噜噜噜久久天堂| 黑人巨大无码中文字幕无码| 无码日韩AV一区二区三区| 亚洲成aⅴ人在线观看| 被两个同桌绑起来玩乳动态gif| 国产香港日本三级在线观看| 中文字幕a∨在线乱码免费看| 欧美精品亚洲精品日韩| 国产免费爽爽视频在线观看| 91精品国产一区| 日本国产成人精品视频| 亚洲欧洲日本国产| 精品亚洲一区二区| 国产亚洲人成网站在线观看| 1000部免费啪啪十八未年禁止观看 | 狠狠色狠狠色综合系列| 国产专区第一页| 99aiav国产精品视频| 成人在线观看国产| 久久国产三级精品| 波多野结衣bt| 国产免费av一区二区三区| 18禁美女黄网站色大片免费观看| 揄拍自拍日韩精品| 九九热中文字幕| 欧美成人片在线观看| 伦理eeuss| 精品成人一区二区三区四区| 国产精品久免费的黄网站| 99精品视频在线观看免费| 成人人观看的免费毛片| 亚洲乱码中文字幕综合| 波多野结衣bt| 免费a级毛片无码a| 精品无码久久久久久国产| 国产欧美色一区二区三区|