New Means Of Marketing, Ticket Length Of Shopping Malls Has Become Longer

　 With activities and coupons

The contents of the receipt are very full

Recently, it was the time for the shopping mall to have a big discount in summer. Not long ago, Maizi and his friends were ready to make some bargains while clearing the goods. She preferred Japanese style and saw several brands she liked in Yintai West Lake Store, and they all gave half off. After trying on several sets of clothes, she bought a suspender skirt, a blouse and a pair of Harun pants, which cost a total of 500 yuan. At first, she didn't buy many things, but when the cashier gave her the receipt, she couldn't help being surprised. Because this small ticket is really a bit long.

Compared with the ticket in the supermarket, the shopping ticket in the mall is slim. Because when shopping in the mall, most consumers will not buy too many things. A ten centimeter long receipt is enough. The reporter saw on this receipt that there were several items on it besides the list of commodities purchased by wheat. Including the introduction and registration requirements of the parent-child tour being launched in the mall, and two coupons with a price of 50 yuan each Colorful T-shirt Coupons are used to purchase T-shirts and POLO products at each counter of men's clothing. One coupon will be used when the actual payment is more than 500 yuan, and the other is a gift certificate at the counter, which can only be used when purchasing at the designated counter. One coupon can be used when buying a product. The content is so rich, no wonder the ticket is a little long.

"Height" of tickets in many shopping malls

The paper is two or three times the original

Yintai West Lake Store is not the only one with "tall" ticket, Hangzhou The same goes for department stores. On the receipt, in addition to the goods purchased by the customer, there will be several coupons: some are universal for the whole floor, and coupons can be reduced or exempted when consuming on the designated floor; Some are brand coupons, which can be discounted when consuming the brand; Some are the unified coupons in the shopping malls, which are widely used and often liked by many customers.

In addition, tips on life, how to prevent heatstroke in summer, and how to make delicious home dishes will appear on the receipt from time to time. Practical little information, which makes people feel very warm.

"The ticket is getting longer and longer, and the speed of using paper is much faster," the relevant person in charge of Hangzhou Department Store told reporters. Since the receipt became longer, the amount of thermal paper used to print the receipt in the shopping mall has increased significantly. The amount of paper used is two or three times that of the original, and the cost has increased a lot.

Know how to be effective

3 coupons at most

It is not difficult for current businesses to inform consumers of various promotional information, but it is not so easy for consumers to place orders and transform them into real purchasing power. Is the coupon on the receipt valid? The reporter learned from many shopping malls that at present, this promotion effect is good.

"Once Men's Shoes On the small ticket sales promotion, the sales on that weekend were five times of the usual weekend. " Hangzhou department store related person in charge told reporters. Of course, not every coupon on a small ticket can bring such a good promotion effect, which is closely related to brand awareness and activity strength.

Of course, if you want the promotion on the receipt to be effective, the mall has also found some tricks. For example, the number of coupons printed on the receipt cannot exceed 3. "If it is too much, it may make customers feel troublesome, even a little disgusted." The head of the mall said that confidence is also very important. Therefore, many shopping malls will specially check the promotion activities on the ticket, and only those with high brand awareness and relatively affordable activities can get on the ticket.

In addition, the salesperson can remind customers in a timely manner, which can also make customers feel very intimate. "When there is a coupon on the receipt at some counters, the salesperson will remind the customer to buy other things first and then pay, so that the coupon can be used, and the customer will feel very affordable," said the relevant person in charge of Hangzhou Department Store.